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RECAP: La Sardina Launch Party & Grand Re-Opening at Lomography Gallery Store NYC Greenwich Village

Ahoy there! Earlier tonight we had a massive celebration in New York City! Not only did we unveil the brand new La Sardina camera, we also unveiled a brand new look for our Greenwich Village Gallery Store.

We’ve spent the past few days working around the clock to achieve a magical transformation of our beloved store in the village and the results were nothing short of stunning!

We were scrambling until the last minute to get everything set up in time to open our doors to the crowd that had already assembled outside. We could see the awe on their faces as our loyal community took in how different the store looked and how many features we added. They also enjoyed exploring our second level for the first time.

But not to be out-done, the presence of Lomography’s newest camera, the La Sardina was significant. The shop was outfitted with fish market themed decorations with the shop staff dressed up in their finest sailing gear. Our hostess was a real live Mermaid & we featured plenty of fishy treats and delicious blue ocean punch!

One of the highlights of the night was a sardine eating contest! It was amazing to see how many real sardines the participants scarfed down in order to win the big catch; a new La Sardina camera!

And of course we had 2 wonderful sets of music from the amazing band SUPERCUTE! The young ladies really completed the night as they sang to us some wonderful tunes and strummed their ukuleles while showing off their darling outfits.



We’d like to extend a big thank you to all that attended and all of our hard-working team members for making this a night to remember in the Big Apple!

written by hanshendley

1 comment

  1. choko3

    choko3

    how much i wish i was there...but the party at tokyo was awesome too :]

    over 3 years ago · report as spam