Come and have a look at some camera ads from the 1940s! A time when color photography was still young and only gradually becoming a part of everyone's lives!
Compared to the advertisement campaigns companies are coming out today, advertisements from the 1940s are refreshingly different. They are by far not as blunt and “in your face” as what is thrown at us today, but rather they seem more considerate and respectful to the reader.
Ads today are mostly about effective graphics and catchy slogans. In the 1940s, the approach was quite different: companies tried to merely persuade the reader to buy their product by advertising it in elaborated texts, accompanied by somewhat cheesy pictures of a perfect family. Maybe this is because all that counts today are superficial looks and “style” whereas the camera buyer in the 1940s was more interested in the features of a particular camera. It’s quite striking how back then, what seemed to be important was taking pictures of your family and conserving those memories. Today, however, looking good among your friends and being able to take good pictures at parties and such are what’s featured on most consumer point-and-shoot camera advertisements.
So please lean back and join me in taking a journey back to the 1940s when picking out a camera was based on features rather than life style. Or maybe it wasn’t after all…?
The new year is still young, but it seems as if it'll be over quickly. My organizer is already filled with entries until June. 2015 will probably be worse than 2014 when it comes to having time off so I could take some analogue shots. Anyway, there are some photography-related things that I really want to get done. It is probably best to set some goals if I only have very limited time.
Last Sunday, the local rugby team Rugby Como played the first match of the 2014-1025 season. Rugby is my favorite sport to photograph, and for some years I've been documenting almost every home match of this young team. This time I used a 1959 Zorki 5 camera with a vintage 1958 Industar-50 lens loaded with a timeless film, the Ilford HP5+ developed in a century-old developer, the mythical Rodinal. Take a look after the jump!
A simple yet elegant looking camera, the Dacora Digna was a medium format camera from the 1950s that was offered with various lenses and leaf shutters. Find out more about this vintage beauty in this installment of Lomopedia!
You want your subject be the center of attention? Petzval lens are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
It looks like it’s time to get out the cameras and pack your bags. Together with the Shift School Dresden, we offered amazing prizes, including an insider trip to Paris, where you can take part in photography courses and visit the world-famous Paris Photo Tradeshow. Of course, there’s also a ton of Lomography prizes at stake like cameras, accessories and film so that the winner can capture memories from the trip on film. And now to announce the winners!
We may be far from being the jetsetting professional photographers that Steve McCurry and David Alan Harvey already are, but we sure can still learn a thing or two from this video when it comes to packing our photography gear for our own trips!
Those long, frosty, dark nights are finally behind us. It's time to dust of your Diana F+; wipe down your LC-A Wide and get shooting again! Join us for some fabulous workshops and events in Soho and come and visit us in March at the Birmingham NEC as part of The Photography Show 2015. Read on for the full line up.
Celebrated artist Pablo Picasso had his brush with photography when he was still alive, both in front of the camera and behind it. Find out the details of an ongoing exhibit featuring his photographic work after the jump.
The Lomo LC-A is a great camera to bring during festivals, on vacation, or even when you’re just walking around looking for some street photography opportunities. But do you know that it can also do waters for underwater photography?
Lomographers are notorious for being adventurous when it comes to trying out all things new and exciting. It's no wonder filmswaps are such a hit within the community! Have a look at this sampling of awesome shots produced through collaborations by community members from various parts of the globe!
Have you ever looked at a photograph and wondered what lies beyond it? Take a look at this series of illustrations by artist Lauren King, who extends what can be seen on vintage photographs by adding graphite sketches, after the jump!
Lassi, one of our awesome Petzval Lens Kickstarter backers, came to visit us at Lomography HQ this week. We had a brilliant time introducing him to the Lomography team, showing him some of the Vienna sights and generally having fun. As part of the trip, we organized a special photo-shoot in which we took photos with a vintage Petzval lens on a Sinar P2 4x5 camera. Head past the jump to find out more about the great time we had with Lassi and to see some old-school Petzval shots!