Come and have a look at some camera ads from the 1940s! A time when color photography was still young and only gradually becoming a part of everyone's lives!
Compared to the advertisement campaigns companies are coming out today, advertisements from the 1940s are refreshingly different. They are by far not as blunt and “in your face” as what is thrown at us today, but rather they seem more considerate and respectful to the reader.
Ads today are mostly about effective graphics and catchy slogans. In the 1940s, the approach was quite different: companies tried to merely persuade the reader to buy their product by advertising it in elaborated texts, accompanied by somewhat cheesy pictures of a perfect family. Maybe this is because all that counts today are superficial looks and “style” whereas the camera buyer in the 1940s was more interested in the features of a particular camera. It’s quite striking how back then, what seemed to be important was taking pictures of your family and conserving those memories. Today, however, looking good among your friends and being able to take good pictures at parties and such are what’s featured on most consumer point-and-shoot camera advertisements.
So please lean back and join me in taking a journey back to the 1940s when picking out a camera was based on features rather than life style. Or maybe it wasn’t after all…?
The new year is still young, but it seems as if it'll be over quickly. My organizer is already filled with entries until June. 2015 will probably be worse than 2014 when it comes to having time off so I could take some analogue shots. Anyway, there are some photography-related things that I really want to get done. It is probably best to set some goals if I only have very limited time.
Last Sunday, the local rugby team Rugby Como played the first match of the 2014-1025 season. Rugby is my favorite sport to photograph, and for some years I've been documenting almost every home match of this young team. This time I used a 1959 Zorki 5 camera with a vintage 1958 Industar-50 lens loaded with a timeless film, the Ilford HP5+ developed in a century-old developer, the mythical Rodinal. Take a look after the jump!
A simple yet elegant looking camera, the Dacora Digna was a medium format camera from the 1950s that was offered with various lenses and leaf shutters. Find out more about this vintage beauty in this installment of Lomopedia!
On this day and age when many are incorporating digital gear into their workflows, whether fully or partly, there still are photographers who remain rooted to their analog roots and continue to shoot with film cameras. In commemoration of Film Photography Day happening tomorrow, we have scoured through our past interviews to highlight the reasons these photographers choose to still shoot film.
It looks like it’s time to get out the cameras and pack your bags. Together with the Shift School Dresden, we offered amazing prizes, including an insider trip to Paris, where you can take part in photography courses and visit the world-famous Paris Photo Tradeshow. Of course, there’s also a ton of Lomography prizes at stake like cameras, accessories and film so that the winner can capture memories from the trip on film. And now to announce the winners!
We may be far from being the jetsetting professional photographers that Steve McCurry and David Alan Harvey already are, but we sure can still learn a thing or two from this video when it comes to packing our photography gear for our own trips!
Those long, frosty, dark nights are finally behind us. It's time to dust of your Diana F+; wipe down your LC-A Wide and get shooting again! Join us for some fabulous workshops and events in Soho and come and visit us in March at the Birmingham NEC as part of The Photography Show 2015. Read on for the full line up.
Celebrated artist Pablo Picasso had his brush with photography when he was still alive, both in front of the camera and behind it. Find out the details of an ongoing exhibit featuring his photographic work after the jump.
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
The Lomo LC-A is a great camera to bring during festivals, on vacation, or even when you’re just walking around looking for some street photography opportunities. But do you know that it can also do waters for underwater photography?
Have you ever looked at a photograph and wondered what lies beyond it? Take a look at this series of illustrations by artist Lauren King, who extends what can be seen on vintage photographs by adding graphite sketches, after the jump!
When it’s springtime, flowers and foliage are in bloom, making everything in sight fresh and colorful. It’s the perfect time to take your camera out for a walk! Color your springtime in purple with LomoChrome Purple Film.