Come and have a look at some camera ads from the 1940s! A time when color photography was still young and only gradually becoming a part of everyone's lives!
Compared to the advertisement campaigns companies are coming out today, advertisements from the 1940s are refreshingly different. They are by far not as blunt and “in your face” as what is thrown at us today, but rather they seem more considerate and respectful to the reader.
Ads today are mostly about effective graphics and catchy slogans. In the 1940s, the approach was quite different: companies tried to merely persuade the reader to buy their product by advertising it in elaborated texts, accompanied by somewhat cheesy pictures of a perfect family. Maybe this is because all that counts today are superficial looks and “style” whereas the camera buyer in the 1940s was more interested in the features of a particular camera. It’s quite striking how back then, what seemed to be important was taking pictures of your family and conserving those memories. Today, however, looking good among your friends and being able to take good pictures at parties and such are what’s featured on most consumer point-and-shoot camera advertisements.
So please lean back and join me in taking a journey back to the 1940s when picking out a camera was based on features rather than life style. Or maybe it wasn’t after all…?
On this day and age when many are incorporating digital gear into their workflows, whether fully or partly, there still are photographers who remain rooted to their analog roots and continue to shoot with film cameras. In commemoration of Film Photography Day happening tomorrow, we have scoured through our past interviews to highlight the reasons these photographers choose to still shoot film.
Colin J. Clarke began experimenting with cameras and darkrooms when he was still a boy. From being a young family photographer to an experienced photographer, sculptor and painter based in the United States, the multi-talented artist takes us through his prolific career and shares his passion for every minute detail of the process of photographing.
Some people say instant photos bring about a feeling of nostalgia. Although I often use the Lomo'Instant Camera with different crazy accessories such as the Splitzer and color gels, I have to agree there is something about it — dreamy vignettes maybe? — that always makes me want to go back in time and experience it all over again. In the name of analogue photography and good old memories, we passed by some classic spots in Vienna and took one shot after the other. Take a closer look at our gallery.
The best thing about working for Lomography is having first access to new products. Imagine everyone's excitement when the Lomo LC-A Minitar-1 Art Lens 2.8/32M was delivered to the headquarters in Vienna, where members of the Lomography team took turns testing this tiny yet powerful optic on various cameras. Meanwhile, Tom Bates from Marketing teased out the idyllic and colorful possibilities of shooting with the Lomo LC-A Minitar-1 lens on a trip to the UK countryside.
As a core member of Yamanaka Yuko, a local hiking group based in Hong Kong, AM Renault is deeply in love with nature. He is also part of the creative photography group Six Dimen Boy and is good at intertwining photography with art and design elements -- making photos not only useful for documenting what we see, but also as a means to tickle the imagination. The young and talented AM tried out the New Russar+ lens while traveling in Japan with his father. He talks about his experience and shares the sights from his journey in this Lomography Magazine exclusive.
Canadian-born Ian Taylor is a full-time photographer specializing in kids and development work. It all started when his five siblings started having children at the same time he was into photography. This passion then spiraled into something amazing, and now Ian works primarily with kids, shooting them when they are in their purest form. Based in Asia, Ian has agreed to share this amazing series of photos he shot with his Petzval Art Lens in Cambodia and Thailand. He also shared with us some of his insights and views on photography.
Those long, frosty, dark nights are finally behind us. It's time to dust of your Diana F+; wipe down your LC-A Wide and get shooting again! Join us for some fabulous workshops and events in Soho and come and visit us in March at the Birmingham NEC as part of The Photography Show 2015. Read on for the full line up.
When Marty and Doctor Brown visited the 21st of October 2015, things were flying and people were glued to technology. In 1989, the predictions of Back to the Future II might have looked far-fetched and funny. Today, of course, is a different story. Some of these predictions have come true!
The most incredible lightpainting tool is here! Consists of 200 full color RGB LEDs in a lightweight aluminium housing will color your analogue world in different way! Create and animate different shades and shapes with the Pixelstick!
An Argentinean writer and photographer living in the Pacific Northwest, Lorraine Healy is a long-time fan of plastic cameras and is the author of "Tricks With A Plastic Wonder," a manual for achieving better results with a Holga camera, available as an eBook from Amazon.com. In this article, Healy shares her love for vintage American diners and her many years photographing them.
Trench, chesterfield, covert, raglan. The coat has a vocabulary of its own. And like words we use today, these styles still look current though their roots may go as far back as the mid 19th century. As if by lending these vintage snaps color and unruly hair we can easily mistake the coats to be from today.
We spend copious amounts of time stalking camera forums and researching specifications that "hunter" seems a more fitting term than "collector." And yet, when the time comes to pack all this game—the new or thrillingly ancient cameras—we DIY padding on the spot. (Guilty of trying to avoid the unappealing gear bag from the department store.) Last year though we stocked up on camera bags that are as cool as they are protective. Here are some of them.