Come and have a look at some camera ads from the 1940s! A time when color photography was still young and only gradually becoming a part of everyone's lives!
Compared to the advertisement campaigns companies are coming out today, advertisements from the 1940s are refreshingly different. They are by far not as blunt and “in your face” as what is thrown at us today, but rather they seem more considerate and respectful to the reader.
Ads today are mostly about effective graphics and catchy slogans. In the 1940s, the approach was quite different: companies tried to merely persuade the reader to buy their product by advertising it in elaborated texts, accompanied by somewhat cheesy pictures of a perfect family. Maybe this is because all that counts today are superficial looks and “style” whereas the camera buyer in the 1940s was more interested in the features of a particular camera. It’s quite striking how back then, what seemed to be important was taking pictures of your family and conserving those memories. Today, however, looking good among your friends and being able to take good pictures at parties and such are what’s featured on most consumer point-and-shoot camera advertisements.
So please lean back and join me in taking a journey back to the 1940s when picking out a camera was based on features rather than life style. Or maybe it wasn’t after all…?
The new year is still young, but it seems as if it'll be over quickly. My organizer is already filled with entries until June. 2015 will probably be worse than 2014 when it comes to having time off so I could take some analogue shots. Anyway, there are some photography-related things that I really want to get done. It is probably best to set some goals if I only have very limited time.
Last Sunday, the local rugby team Rugby Como played the first match of the 2014-1025 season. Rugby is my favorite sport to photograph, and for some years I've been documenting almost every home match of this young team. This time I used a 1959 Zorki 5 camera with a vintage 1958 Industar-50 lens loaded with a timeless film, the Ilford HP5+ developed in a century-old developer, the mythical Rodinal. Take a look after the jump!
On this day and age when many are incorporating digital gear into their workflows, whether fully or partly, there still are photographers who remain rooted to their analog roots and continue to shoot with film cameras. In commemoration of Film Photography Day happening tomorrow, we have scoured through our past interviews to highlight the reasons these photographers choose to still shoot film.
Diana F+ and Diana+ 75mm Premium Glass Lens are now ready to give you the best shots with vignetting effects, crisp quality shots together with the signature dreamy appeal of the Diana! Save 15% on the Glass Lens in this Bundle!
Some people say instant photos bring about a feeling of nostalgia. Although I often use the Lomo'Instant Camera with different crazy accessories such as the Splitzer and color gels, I have to agree there is something about it — dreamy vignettes maybe? — that always makes me want to go back in time and experience it all over again. In the name of analogue photography and good old memories, we passed by some classic spots in Vienna and took one shot after the other. Take a closer look at our gallery.
It looks like it’s time to get out the cameras and pack your bags. Together with the Shift School Dresden, we offered amazing prizes, including an insider trip to Paris, where you can take part in photography courses and visit the world-famous Paris Photo Tradeshow. Of course, there’s also a ton of Lomography prizes at stake like cameras, accessories and film so that the winner can capture memories from the trip on film. And now to announce the winners!
written by Kwyn Kenaz Aquino on 2015-05-05 in #gear#news
The best thing about working for Lomography is having first access to new products. Imagine everyone's excitement when the Lomo LC-A Minitar-1 Art Lens 2.8/32M was delivered to the headquarters in Vienna, where members of the Lomography team took turns testing this tiny yet powerful optic on various cameras. Meanwhile, Tom Bates from Marketing teased out the idyllic and colorful possibilities of shooting with the Lomo LC-A Minitar-1 lens on a trip to the UK countryside.
Those long, frosty, dark nights are finally behind us. It's time to dust of your Diana F+; wipe down your LC-A Wide and get shooting again! Join us for some fabulous workshops and events in Soho and come and visit us in March at the Birmingham NEC as part of The Photography Show 2015. Read on for the full line up.
Celebrated artist Pablo Picasso had his brush with photography when he was still alive, both in front of the camera and behind it. Find out the details of an ongoing exhibit featuring his photographic work after the jump.
The Lomo LC-A is a great camera to bring during festivals, on vacation, or even when you’re just walking around looking for some street photography opportunities. But do you know that it can also do waters for underwater photography?
Have you ever looked at a photograph and wondered what lies beyond it? Take a look at this series of illustrations by artist Lauren King, who extends what can be seen on vintage photographs by adding graphite sketches, after the jump!
LomoChrome Turquoise was especially concocted to give your pictures a whole new look. Watch as the lighter colors in your shots become tinted in varying hues of chilled blue, while greens transform into illustrious emerald and natural blues turn a wonderfully sunny gold – perfect for color-rich daylight shots!