This coming World Photography Day is not only about celebrating the art of photography, but also putting cameras in the spotlight, especially the analog classics! Let us go back in time and take a look at some vintage camera ads that likewise showcased the timeless beauty of analog cameras.
Because today’s high-tech and fast-paced world has made it easier to find and learn about cameras, we don’t usually find elaborate printed camera ads anymore. Several decades ago, people can only find information about cameras mostly in printed materials such as newspapers and magazines While most of today’s camera ads are quite plain and straight-forward, vintage camera ads of decades past evidently leaned towards a more creative and communicative approach. Potential buyers are drawn to a particular analogue beauty through unique illustrations, catchy taglines, and persuasive descriptions.
Many of these vintage camera ads are as classic as the cameras themselves, still able to mesmerize camera-loving people. Today, many vintage enthusiasts and camera collectors are looking for prints of these ads to include their collections and photography memorabilia. Why don’t we take a look at some of them now to see if they can still work their charm and get us to go on an analogue camera hunt?
I’m not sure about everyone, but I think I’m sold on Kodak’s ads alone; they made such beautifully classy ones with eye-catching illustrations! I’m loving the ones done in pin-up style as well. All these delicious vintage camera ads would make awesome additions to a camera collector’s room, don’t you think?
What do you think of these vintage camera ads? Tell us through a comment below!
In case you missed it, Lomography has just unveiled the latest member of its Art Lens family: the Lomo LC-A Minitar-1 Art Lens, which boasts of the same optics that the legendary LC-A camera has and brings the classic Lomographic style not only to analog but also to the digital platform. Over the next few days we'll be sharing with you the first impressions of and photographs taken by members of the Lomography team, who had gone out and put the Lomo LC-A Minitar-1 to the test. First up is graphic designer Andrea Cislaghi, who coupled this lens with the Bessa R2 and Sony Alpha 7.
Photography is not only an act of documentation or communication, it is also a way of seeing the world. The camera opens our eyes and lets us see what lies behind the obvious, and we start looking at things as potential subjects of a photograph. Every leak of light unveils secrets that talented photographers turn into a piece of art. Li Hui is one of those gifted artists. We talked to her about her work and her sensitive photographs that picture a wonderful vulnerability.
Max van Nieuwpoort was hailed as one of our most popular newcomers of October. Apart from photography, he also enjoys traveling, gliding, and longboarding. Let's welcome him back to the spotlight as our newcomer of the week!
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
A freelance music designer with a strong penchant for analog photography, David Elalouf has been sharing his wonderful photographs in the community for 10 years now. His LomoHome not only became an avenue for him to share his work but also a bridge that forged strong friendships with fellow lomographers. Let's welcome our newest LomoGuru from Paris, France, dudizm!
Matthieu Soudet is a child of photography. He started shooting in his native Normandy when he was only nine years old. Since then, he has dedicated his life to capturing magical moments and puts his boundless creativity to good use through beautiful pictures and portraits. He tested the New Petzval Art Lens tells us about his experience in this exclusive interview.
As a game art designer, creating worlds and characters from his imagination is of second nature for Chen Chao. However, drawing with light and recording once-in-a-lifetime moments with his trusty analog cameras seem more magical, on a personal level. His LomoHome, which is filled with portraits of beloved subjects, most especially that of his little boy Liangliang, speaks volumes about his eagerness to preserve fleeting memories through photography.
written by Kwyn Kenaz Aquino on 2015-06-09 in #gear#news
Professor Joseph Petzval's 1840 lens changed the world of portraiture. Lomography is bringing back this time-honored piece in the form of The New Petzval 58 Bokeh Control Art Lens. Partnered with your analog cameras, this refined model produces an orb of bokeh around a face in sharp focus.
The fashion industry mourns the loss of iconic designer Oscar de la Renta, who died on October 20 at 82 years old from complications due to cancer. From being an art student in Madrid, an apprentice for renowned Spanish couturier Cristobal Balenciaga to designing for Lanvin and Balmain, eventually launching his own fashion label and dressing up some of the world's most famous and beautiful women, de la Renta's legacy echoes through his timeless, feminine, and elegant designs.
Perhaps you already know this young and beautiful woman? Yes, you’re right: she was one of our previous LomoAmigos! This time around, Diane Sagnier tried the Petzval Art Lens with her analog Nikon camera. Let’s find out more about her work in this exclusive interview!
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
Last week we celebrated the arrival of the Lomo'Instant camera at the Lomography Soho Store with a huge launch party. We opened our doors late to showcase this exciting new compact instant camera! We gave you the chance to hold this beauty in your hands and have your photo taken in our instant photobooth. Read on to catch the event highlights.
Our new series Handcrafted celebrates the work of analog artisans. In our first installment, Wayne Martin Belger talks about packing the 200-year-old history of photography in one elaborately inlaid camera.