Norwegian chocolate company Freia has recently launched a line of desserts that don't look recently launched in the slightest.
With the idea of communicating the selling point of the product, homemade taste, Freia commissioned Tangram Design, a design agency of the same Norwegian roots, to create their packaging design. The agency’s commitment to visually stimulating identity made them fit for the job.
True enough, Tangram came up with these delightful images of children, very reminiscent of 1950s illustrations for children’s books.
The rationale behind the concept could be the easy association between homemaking and the distant past when simple living was the dominant trend. It was a time before mechanization and mass production, with a premium placed in the craft of making by hand, cooking from scratch.
And so it was a stroke of genius for Tangram to tackle the Freia project from a retro perspective. The boxes of pudding look especially tasty, just like how moms used to make them.
If you visit London in the next few weeks,you might bump into a Paddington Bear sculpture more than once. Don't be alarmed, he's not following you around. There are hundreds of Paddington Bear sculptures dotted around the city in celebration of the launch of a new film. We captured a few using the glorious Petzval lens. Take a look here.
Lomography Japan has been working with CAMPFIRE, one of the country's largest crowdfunding services. In the past year, we have launched three successful projects such as the campaigns for the Lomography Smartphone Scanner, Petzval Lens and the Lomo’Instant, and Campfire has been helping us reach out to our supporters in Japan. Koh, Campfire's Senior Project Manager, has been involved in all three. Also a lomographer,she is no stranger to our products and has even shot with the new Petzval Lens.
Just as we love the grainy sound of a vinyl record playing our latest jazz favorites, we choose analog photography for its natural imperfections that remind us so wondrously of our own reality. Its shortcomings are what make an analog photograph so appealing. We talked to Adriano Guimarães Sodré, a 26-year-old cinematographer, DJ, and photographer who carefully composes pictures that capture a solitary moment in its most natural beauty.
As far as mystery thrillers of recent pasts go, The Drums certainly hits the right spots with the dark and old TV effects with this music video for "Days." But don't let that scare you -- allow yourself to be entertained by the trippy, youthful sound of this Brooklyn-based band.
It’s a good day for all film shooters and film aficionados out there. Another effort has been mounted to keep the analogue flame burning. CineStill recently launched a Kickstarter campaign to fund the release of their medium format CineStill 800Tungsten film.
Although she is a trained photographer, Ines quit her job and continued with photography only as a hobby. Luckily she always has enough time for that. Ines creates beautiful, expressive portraits. Recently she did this in her hometown, Brunswick, and transformed the city to a real dream setting with a unique swirly bokeh. Her weapon of choice? The New Petzval Art Lens, of course!
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
The day has finally come! We are very excited to tell you that you can now order the Lomography New Petzval Lens for immediate delivery from the Online Shop or purchase it in your hands at Gallery Stores. To put full focus on our favorite portrait lens, soon we will be hosting special launch parties in our Gallery stores all over the globe! So do not miss an opportunity to become part of the sensational New Petzval Lens family today.