Analogue is a full service graphic and digital design agency based in Leeds that took a very interesting approach to graphic design. This year, they added a new look to their brand identity by showing their craft in a new light: they gave graphic design an analogue look!
They decided to go back in time, to 1984 to be more precise. This was the time when digital graphic design all started, with the birth of the Apple Mac, considered by many as the ultimate digital graphic design machine. So they made a cardboard replica of the original 1984 Mac, added some other iconic elements like floppy disk, a telephone and a Pantone cup of coffee, and took some amazing shots of the whole scene! Here are the results:
Homegrown band PROM and Austin-based band The Bright Light Social Hour made it to New York's CMJ Music Marathon, which took place late last October. They are Lomography's new LomoAmigos who have documented their experience at CMJ with the Pop 9 and the Colorsplash Cameras, respectively. Together with The Orchard, a music distribution firm, let's take a look at how things went at the music marathon!
We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share with you the work of Olivia and Alicia of MGMT Design. MGMT Design is a graphic design studio based in Brooklyn. The studio handles quirky data visualization projects from different methods of time travel and how to kill a wild pig.
The Ting Tings are a musical duo from Manchester who have more pop hits than you can shake a stick at. They are most famous for their 2008 hit "That's Not My Name" which got even the stiffest of people shaking in their seats. The Ting Tings are back with a brand new album called Super Critical. They are big film fanatics (check out their website for proof) so we gave them a Sprocket Rocket Camera and a bunch of film to document their life in sunny IBIZA.
We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share with you Steen of Steen Drawings. Steen is a New York based illustrator who likes to create her own fantasy world and creates stories from her wild imagination. Take a look at Steen's wonderful work and get inspired to do your own DIY project.
Are you ready for an adrenaline rush? A little while ago, we teamed up with the snowboard and film-making collective Yougofirst and gave them a LomoKino and some film rolls to play with. After a season of crazy riding, jumps and tricks, they have finished their latest movie HETEROTOPIA which features footage shot with our 35mm movie-maker. We had the chance to catch up with Vid and Matic from the collective about the new movie and their experiences shooting analogue on the slopes. It's also our pleasure to showcase the movie here!
Against the grain of serious photography, Tony Ray-Jones used commercial color film to document American streets. This was a pivotal lesson in choosing colorful subjects, something he would later master in his black and white series.
Petzval lens are designed for a Canon or Nikon SLR mounts and a selection of brass or black for each camera brand is available in our stores. And start shooting with images full of sharpness, crispness and bokeh effects!