Analogue is a full service graphic and digital design agency based in Leeds that took a very interesting approach to graphic design. This year, they added a new look to their brand identity by showing their craft in a new light: they gave graphic design an analogue look!
They decided to go back in time, to 1984 to be more precise. This was the time when digital graphic design all started, with the birth of the Apple Mac, considered by many as the ultimate digital graphic design machine. So they made a cardboard replica of the original 1984 Mac, added some other iconic elements like floppy disk, a telephone and a Pantone cup of coffee, and took some amazing shots of the whole scene! Here are the results:
We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share with you the work of Olivia and Alicia of MGMT Design. MGMT Design is a graphic design studio based in Brooklyn. The studio handles quirky data visualization projects from different methods of time travel and how to kill a wild pig.
The Ting Tings are a musical duo from Manchester who have more pop hits than you can shake a stick at. They are most famous for their 2008 hit "That's Not My Name" which got even the stiffest of people shaking in their seats. The Ting Tings are back with a brand new album called Super Critical. They are big film fanatics (check out their website for proof) so we gave them a Sprocket Rocket Camera and a bunch of film to document their life in sunny IBIZA.
We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share with you Steen of Steen Drawings. Steen is a New York based illustrator who likes to create her own fantasy world and creates stories from her wild imagination. Take a look at Steen's wonderful work and get inspired to do your own DIY project.
Are you ready for an adrenaline rush? A little while ago, we teamed up with the snowboard and film-making collective Yougofirst and gave them a LomoKino and some film rolls to play with. After a season of crazy riding, jumps and tricks, they have finished their latest movie HETEROTOPIA which features footage shot with our 35mm movie-maker. We had the chance to catch up with Vid and Matic from the collective about the new movie and their experiences shooting analogue on the slopes. It's also our pleasure to showcase the movie here!
As a professional photography graduate, Fernando never goes out without carrying at least one camera and treats it as an integral part of his body. Although he uses both digital and analog gears, he still regards using film as a more intimate way of creating images. Let's all welcome our newcomer from Brazil, Fernando Monteiro.
We have prepared a special set of filters to boost up your creative possibilities with the Petzval or any other lens with a 58mm filter mount. Get all in one set or pick your favourite and step up your game!
Coinciding with the relaunch of the Lomography community website is the debut of one of the Magazine's newest series, Meet the Innovators. Here, we'll be talking to some of the game changers in the field of photography to get a closer look on what they do as well as find out their personal insights. For our opening salvo we proudly introduce Cat Ong, Lomography's very own Head of Optic Product Development who counts the research and development of the LC-A family, Russar and Petzval Art Lenses, Diana F+, and Lomo'Instant, among many others, as some of his projects.
Photos shot with a New Petzval lens are immediately recognizable for their super-sharp focus areas and wonderful swirly bokeh effect. Each New Petzval lens is crafted from brass (just like the original Petzval lens) and features premium glass optics. Together with Lomography, the lenses have been designed and constructed by a team of optics specialists at the Zenit factory in Russia. Zenit are master lens manufacturers and have the skill to build the Petzval lens for use with today’s SLR cameras.