It comes as no surprise if you know that Longines has the oldest registered logo for a watch company. This brand sure knows better than to forget the bygone days.
Analogue cameras have been spotted in a recent TV commercial for Swiss luxury watches, Longines. In the commercial, professional tennis players as well as World No.1 title holders, Andre Agassi and Steffi Graf, are holding what looks like a vintage video camera (the body screams of moving parts) and a possible Leica M4.
Poignant and amusingly ironic, the TVC shows children daydreaming about their future while the Tennis couple preserve their youth with old cameras.
Thanks to odjur for the tip. Do you have a tip? E-mail us! Tips are articles where Lomography or analogue photography are featured.
Yes, you read that right: Lomography has once again come up with a cool new product! But as much as we want to spill the beans right this moment—where would be the fun in that, right?—we've decided to make things a little more exciting by conducting a couple of rounds of good ol' guessing game. Sounds good? Step right in and see if you can crack our clues!
What comes to mind when you think of Boston? Maybe it's the Red Sox, or maybe it's Baked Beans? With our newest competition to celebrate the release of the Lomo'Instant Boston Edition, we want to know what Boston means to you. Even if you've never been to Boston — no problem! We want to see your best shots that represent Boston to you!
Jonathan Weimar, better known as johnny-weimar in the community, professes his passion for photography with the help of quite a few analog cameras. He has made quite a reputation and is best remembered by the Lomography Turkey crew as the guy who gave 50-something films to develop and scan. Get to know the high school teacher-cum-lomographer in this candid yet inspiring interview.
There are quite a few perks that come with working for a film photography company, and the best perk of all is testing out the latest cameras. I can remember buying my LC-A back in 2009 and being really inspired to shoot film again. When the LC-A 120 came along, I couldn't wait to try it out around London. Join me as I test out this super medium format beauty.
You've shot tons of really fantastic film photos — why not turn them into analogue prints that you can proudly showcase in your home, studio or office? If you're not sure where to have them printed, try Analogue Prints — the perfect print service for analogue photographers. Lomographers in Austria, UK, France, Germany, Italy, Belgium, the Netherlands and Spain can take advantage of this awesome service right now!
There is nothing better than a photo shot at the perfect moment. Henri Cartier-Bresson's principle on "The Decisive Moment" is a principle that we should still follow to this day. A perfectly-timed photo creates impact, whether it's one of a friend jumping into the pool or a couple emerging from the ceremony on their wedding day. For this rumble, we want to see that breathtaking moment, shot at the perfect time. And you showed us what it's like to be on time.
The latest addition to the Lomo’Instant family! Inspired by the Icelandic midnight sky, Get endless creativity, take multiple exposed instant snapshots, experiment with long exposure and light painting shots!
We spend copious amounts of time stalking camera forums and researching specifications that "hunter" seems a more fitting term than "collector." And yet, when the time comes to pack all this game—the new or thrillingly ancient cameras—we DIY padding on the spot. (Guilty of trying to avoid the unappealing gear bag from the department store.) Last year though we stocked up on camera bags that are as cool as they are protective. Here are some of them.
There's nothing more satisfying than taking fantastic photos with a camera that you built yourself. If you've always wanted to impress your friends with your mad DIY skills, pick up a Konstruktor Camera Kit and show them what you've got! It's also a cool way to get them into Lomography, because as you build the camera you'll discover how analogue photography works. Oh, and the Konstruktor takes gorgeous photos, too - check out the gallery and see what we mean!
Have you ever wondered why those nerdy camera constructors formulate complicated terms that baffle most normal citizens? Trust me, I know it all too well; Physics was the first subject to go when I had to choose between studying and spending yet another night pursuing youthful adventures. But don't worry — the remedy for all of the gaps in your knowledge is right here: Lomography’s Little Lessons on Photography. Follow this series and in no time you'll catch up on everything your curious mind desires!
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.