It comes as no surprise if you know that Longines has the oldest registered logo for a watch company. This brand sure knows better than to forget the bygone days.
Analogue cameras have been spotted in a recent TV commercial for Swiss luxury watches, Longines. In the commercial, professional tennis players as well as World No.1 title holders, Andre Agassi and Steffi Graf, are holding what looks like a vintage video camera (the body screams of moving parts) and a possible Leica M4.
Poignant and amusingly ironic, the TVC shows children daydreaming about their future while the Tennis couple preserve their youth with old cameras.
Thanks to odjur for the tip. Do you have a tip? E-mail us! Tips are articles where Lomography or analogue photography are featured.
Behind the amusing username, alienmeatsack, is the avid lomographer Robn Kester. He takes on the analogue world with his radical film and camera experiments that serve as useful guides to his fellow film shooters. His dedication to be a better analogue photographer certainly knows no bounds and that's why we are crowning him as our LomoGuru of the Week!
Our featured camera for this installment of Lomopedia is known for lo-fi panoramic shots and its clunky plastic body. It’s no other than the Ansco Pix Panorama camera. Get to know about this panoramic shooter after the cut.
This new Petzval lens is a revival of a lens that was created in the 19th century. The optics has come to life again with the help of a crowdfunding website and all the backers that have supported this project. The production is done by one of Russia’s lens companies – Zenit. We lent out our prototype Petzval lens to DC Watch, one of the largest digital camera online magazines in Japan. Check out their results after the jump.
Dubbed as an ideal analogue camera for beginners, the FM10 boasts a myriad of features that can definitely teach photography newbies a trick or two when it comes to shooting. Read on to find out more about this trusty SLR from Nikon.
Did you ever think about the myth that we actually dream in Black & White? No colors, maybe no truth behind it anyways. But we know for a fact that you can create the most dreamy photographs with an analogue camera. And for that you need the right film. Scroll down and find out which B&W film is the film of your dreams!
Petzval lens are designed for a Canon or Nikon SLR mounts and a selection of brass or black for each camera brand is available in our stores. And start shooting with images full of sharpness, crispness and bokeh effects!
What comes to mind when you think of Boston? Maybe it's the Red Sox, or maybe it's Baked Beans? With our newest competition to celebrate the release of the Lomo'Instant Boston Edition, we want to know what Boston means to you. Even if you've never been to Boston — no problem! We want to see your best shots that represent Boston to you!
Want to go above and beyond with your gift-giving this year? We've got just the thing for you — 20% off our Lomo LC-A, Lomo LC-Wide and all Lomography Premium Cameras! What better way to show someone you care than with a rad analogue camera? So do yourself a favor and head on over to the Online Shop or your nearest Lomography Gallery Store and get 20% savings on these choice cameras.
Have you been waiting for a good time to load up on films for all your treasured analogue cameras? The time has come with our stunning Advent deal of the day! With our sweet film packs, we make it easy to cache away enough to last the fun and festive parties coming up. Start stashing now by heading over to our Online Shop!
When it’s cold outside and the rain is pouring, it can be the perfect time to sit down and build something. Lomography UK has teamed up with Technology Will Save Us, a company that makes build-it-yourself electronic kits, to bring you the perfect DIY Rumble. Get the chance to win a Konstruktor camera and a DIY Instrument Kit. Read on for details on how to enter this fab competition.
There is nothing better than a photo shot at the perfect moment. Henri Cartier-Bresson's principle on "The Decisive Moment" is a principle that we should still follow to this day. A perfectly-timed photo creates impact, whether it's one of a friend jumping into the pool or a couple emerging from the ceremony on their wedding day. For this rumble, we want to see that breathtaking moment, shot at the perfect time. And you showed us what it's like to be on time.
Did you miss this year's Film Photography Day celebration? Here's a recap of all the events that happened in April, in honor of our love for analogue photography. Of course, remember that you can always make any day a Film Photography Day if you wish; just gather your friends and organize a LomoMatrix in your area! For inspiration, check out what Lomography Gallery Stores and Lomography Embassy Stores from all over the world came up with.