It comes as no surprise if you know that Longines has the oldest registered logo for a watch company. This brand sure knows better than to forget the bygone days.
Analogue cameras have been spotted in a recent TV commercial for Swiss luxury watches, Longines. In the commercial, professional tennis players as well as World No.1 title holders, Andre Agassi and Steffi Graf, are holding what looks like a vintage video camera (the body screams of moving parts) and a possible Leica M4.
Poignant and amusingly ironic, the TVC shows children daydreaming about their future while the Tennis couple preserve their youth with old cameras.
Thanks to odjur for the tip. Do you have a tip? E-mail us! Tips are articles where Lomography or analogue photography are featured.
Behind the amusing username, alienmeatsack, is the avid lomographer Robn Kester. He takes on the analogue world with his radical film and camera experiments that serve as useful guides to his fellow film shooters. His dedication to be a better analogue photographer certainly knows no bounds and that's why we are crowning him as our LomoGuru of the Week!
Did you ever think about the myth that we actually dream in Black & White? No colors, maybe no truth behind it anyways. But we know for a fact that you can create the most dreamy photographs with an analogue camera. And for that you need the right film. Scroll down and find out which B&W film is the film of your dreams!
What comes to mind when you think of Boston? Maybe it's the Red Sox, or maybe it's Baked Beans? With our newest competition to celebrate the release of the Lomo'Instant Boston Edition, we want to know what Boston means to you. Even if you've never been to Boston — no problem! We want to see your best shots that represent Boston to you!
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Want to go above and beyond with your gift-giving this year? We've got just the thing for you — 20% off our Lomo LC-A, Lomo LC-Wide and all Lomography Premium Cameras! What better way to show someone you care than with a rad analogue camera? So do yourself a favor and head on over to the Online Shop or your nearest Lomography Gallery Store and get 20% savings on these choice cameras.
Have you been waiting for a good time to load up on films for all your treasured analogue cameras? The time has come with our stunning Advent deal of the day! With our sweet film packs, we make it easy to cache away enough to last the fun and festive parties coming up. Start stashing now by heading over to our Online Shop!
There are quite a few perks that come with working for a film photography company, and the best perk of all is testing out the latest cameras. I can remember buying my LC-A back in 2009 and being really inspired to shoot film again. When the LC-A 120 came along, I couldn't wait to try it out around London. Join me as I test out this super medium format beauty.
When it’s cold outside and the rain is pouring, it can be the perfect time to sit down and build something. Lomography UK has teamed up with Technology Will Save Us, a company that makes build-it-yourself electronic kits, to bring you the perfect DIY Rumble. Get the chance to win a Konstruktor camera and a DIY Instrument Kit. Read on for details on how to enter this fab competition.
You've shot tons of really fantastic film photos — why not turn them into analogue prints that you can proudly showcase in your home, studio or office? If you're not sure where to have them printed, try Analogue Prints — the perfect print service for analogue photographers. Lomographers in Austria, UK, France, Germany, Italy, Belgium, the Netherlands and Spain can take advantage of this awesome service right now!
There is nothing better than a photo shot at the perfect moment. Henri Cartier-Bresson's principle on "The Decisive Moment" is a principle that we should still follow to this day. A perfectly-timed photo creates impact, whether it's one of a friend jumping into the pool or a couple emerging from the ceremony on their wedding day. For this rumble, we want to see that breathtaking moment, shot at the perfect time. And you showed us what it's like to be on time.
The new year is still young, but it seems as if it'll be over quickly. My organizer is already filled with entries until June. 2015 will probably be worse than 2014 when it comes to having time off so I could take some analogue shots. Anyway, there are some photography-related things that I really want to get done. It is probably best to set some goals if I only have very limited time.
There's nothing more satisfying than taking fantastic photos with a camera that you built yourself. If you've always wanted to impress your friends with your mad DIY skills, pick up a Konstruktor Camera Kit and show them what you've got! It's also a cool way to get them into Lomography, because as you build the camera you'll discover how analogue photography works. Oh, and the Konstruktor takes gorgeous photos, too - check out the gallery and see what we mean!
Have you ever wondered why those nerdy camera constructors formulate complicated terms that baffle most normal citizens? Trust me, I know it all too well; Physics was the first subject to go when I had to choose between studying and spending yet another night pursuing youthful adventures. But don't worry — the remedy for all of the gaps in your knowledge is right here: Lomography’s Little Lessons on Photography. Follow this series and in no time you'll catch up on everything your curious mind desires!