PARTY RECAP: La Sardina Launch @ East London Gallery Store!

2

After much anticipation the lovely Sardina camera finally washed ashore in East London’s Gallery Store… and what a party it was that came with it!

After a week of tantalising teasers we all knew that the new mystery camera had something to do with fish… or the sea… (or something else nautical), but we had to hold our horses until launch day to find out what it was really all about.

It was, therefore, with great excitement that the Gallery Store East London crew unveiled the marvellously beautiful La Sardina in all its wide angled glory and fishiness on the evening of the 16th! So with the shop transformed into a fishmarket we threw a fun and stylish party for a fun and stylish camera, and of course we got our in-house party photographer uslan to document it:

We had a shop full of jolly sailors…

…some with tattoos

A DJ rocked our boats with some New Orleans funk to go with his outfit.

Our analogue anglers also went fishing for prizes hidden inside film canisters…

…and this lucky lady won the prize of the evening, a brand spanking new Sardina camera! Look how happy she is!

So needless to say we had a great time with the shop full of sardines, sailors and rum-drinking lomographers! Check out this gallery full of Uslan’s photos from the night:

17/06/2011
Lomography Gallery Store East London
117 Commercial Street, London, E1 6BG.
eastlondon@lomography.com
Ph:02074260999

Don’t forget to like our facebook, follow our twitter and befriend our lomohome!

written by svala on 2011-06-17 in #news #london #camera #lgs #uk #sardine #lomo #launch #la-sardina #east-london #dj #party #recap #sailor #drinks

2 Comments

  1. adamscott
    adamscott ·

    Great picture of you Gemma you ibiza hippy you!

  2. ibiza_hippie
    ibiza_hippie ·

    *groan* who do I have to email to change my name?

    Great photos from Uslan & Dan...fallen in love with the Sardine shots!

More Interesting Articles

  • Lomo'instant Party Recap UK

    written by hannah_brown on 2014-11-18 in #news
    Lomo'instant Party Recap UK

    Last week we celebrated the arrival of the Lomo'Instant camera at the Lomography Soho Store with a huge launch party. We opened our doors late to showcase this exciting new compact instant camera! We gave you the chance to hold this beauty in your hands and have your photo taken in our instant photobooth. Read on to catch the event highlights.

  • East London LC-A+ Graffiti Walk Recap

    written by lomographysoholondon on 2015-08-11 in #world #news
    East London LC-A+ Graffiti Walk Recap

    East London is the perfect place to spot some interesting and colourful graffiti. Lomography Gallery Store Soho recently ran an LC-A+ workshop where we documented some of the best urban street art in the city!

  • St. George's Day Recap

    written by gise11e on 2015-05-05 in #world #locations #videos
    St. George's Day Recap

    St. George's Day was sunny and full of energy this year. A group of Morris dancers graced us with their presence around Soho, and we took the chance to do an impromptu shoot with our favorite cameras just outside the Lomography Gallery Store!

    2
  • Shop News

    Shoot recognizable images with the Petzval

    Shoot recognizable images with the Petzval

    You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!

  • November Workshops & Events at the Lomography Gallery Store Soho

    written by dribri on 2014-10-22 in #events

    November is almost here and so is winter -- we might as well embrace both. This coming month we have the Lomo'Instant Launch Party (that everyone should attend because it's going to be FUN!) with a follow up workshop, a La Sardina light painting session, and a planned trip to the Winter Wonderland with the LC-A+ to get us in the mood for the holiday season!

  • Lomography Film Photography Day 2015 Round-Up!

    written by Julien Matabuena on 2015-05-04 in #world #news #events
    Lomography Film Photography Day 2015 Round-Up!

    Film Photography Day celebrations organized by Lomography Gallery Stores worldwide in April proved to be a huge success, thanks to everyone who joined in on the fun. Find out how film aficionados commemorated the much-anticipated day in our Gallery Stores in Hong Kong, Tokyo, London, Paris, and New York City through this photo gallery!

  • A Gratifying Celebration at the NYC Lomo'Instant Launch

    written by mindofmyra on 2014-11-19 in #events
    A Gratifying Celebration at the NYC Lomo'Instant Launch

    Instant gratification filled the air with the launch of the much-awaited Lomo'Instant. Drinks and live music flowed for friends and family, making it an even more joyous celebration. Check out the Lomo'Instant in action at the NYC Gallery Store.

  • Shop News

    The Lomography Experimental Lens Kit opens up a new, creative photographic domain!

    The Lomography Experimental Lens Kit opens up a new, creative photographic domain!

    Satisfy your hunger for creative snap-shooting with this lens package made especially for Micro 4/3 digital cameras! Don't miss the 20% discount!

  • Still Life Photography with Lomography Color Negative Film

    written by kenaz on 2015-06-05 in #world #lifestyle
    Still Life Photography with Lomography Color Negative Film

    A vacation is a trove of vibrant objects: the countertop of sublime-looking drinks, the mosaic tiles that line an Olympic-sized pool, the nautical stripes of beach chairs. We remember in detail, and photography is our way to anticipate what we will catalog long after the break is over. This Lomography Color Negative gallery celebrates the still life wonders of these dreamy holidays.

  • Lomo'instant Workshop at The Wilderness Festival: Recap

    written by hannah_brown on 2015-08-10 in #world #events
    Lomo'instant Workshop at The Wilderness Festival: Recap

    Lomography Gallery Store Soho ran our first ever Lomo'instant workshops at the Wilderness Festival in the beautiful Oxfordshire countryside. The weather was glorious and we were fully booked all weekend. We managed capture the festival spirit with an LCA Wide and a Lomo'instant of our own.

    1
  • Stacy_mcpommes and her Weapon of Choice: Lubitel 166B

    written by icequeenubia on 2014-10-09 in #lifestyle
    Stacy_mcpommes and her Weapon of Choice: Lubitel 166B

    Not knowing exactly how to do deal with its odd appearance, Nadica first regarded the Lubitel 166B as a complete monstrosity. She left it untouched on her shelf for months after receiving it as a gift. After using other Lomo cameras and getting familiar with the rules on exposure, she finally had the courage to test it. Find out what made stacy_mcpommes fall in love with the Lubitel 166B in this installment of Weapon of Choice!

    8
  • Shop News

    Immortalize your best shot on Aluminium!

    Immortalize your best shot on Aluminium!

    Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

  • Testing a Roll of Found Film

    written by billseye on 2015-07-20 in #gear #lifestyle
    Testing a Roll of Found Film

    In one of my vintage hunts, I bought a camera for $2. It came with an unexposed roll of film. After using up the last frames, I discovered that this old camera has Lomographic qualities.

    2
  • Painting Delights: Going Wild with the Pixelstick

    written by jennifer_pos on 2015-03-17 in #gear #news #lifestyle #tipster
    Painting Delights: Going Wild with the Pixelstick

    Ever since light painting was invented, it inspired artists from all around the globe to magical creations that capture hidden movements and reinvent the world we live in. "Life is a fairy tale, stay wild little child!" is what they want to tell us. Bringing light to life became the next challenge for anyone rigged with a film camera and a creative mind. Now, how can you take your analogue light paintings from the ordinary to the outstanding? After the carriage came the car, so we definitely need some spacy inventions to follow the old school light pen. So here it is, our new best friend: The Pixelstick!

    8
  • My First Lomo Affair: lupideeloop and the Lomography Xpro Sunset Strip 100

    written by icequeenubia on 2014-09-18 in #lifestyle
    My First Lomo Affair: lupideeloop and the Lomography Xpro Sunset Strip 100

    lupideeloop had a blast shooting with his first two rolls of the Lomography XPro Sunset Strip. He loved and enjoyed its unexpected colors so much that he chose to save his final Sunset Strip roll for a special occasion. Read on to know more about lupideeloop's First Lomo Affair with the Lomography Xpro Sunset Strip!

    2