PARTY RECAP: La Sardina Launch @ East London Gallery Store!

2

After much anticipation the lovely Sardina camera finally washed ashore in East London’s Gallery Store… and what a party it was that came with it!

After a week of tantalising teasers we all knew that the new mystery camera had something to do with fish… or the sea… (or something else nautical), but we had to hold our horses until launch day to find out what it was really all about.

It was, therefore, with great excitement that the Gallery Store East London crew unveiled the marvellously beautiful La Sardina in all its wide angled glory and fishiness on the evening of the 16th! So with the shop transformed into a fishmarket we threw a fun and stylish party for a fun and stylish camera, and of course we got our in-house party photographer uslan to document it:

We had a shop full of jolly sailors…

…some with tattoos

A DJ rocked our boats with some New Orleans funk to go with his outfit.

Our analogue anglers also went fishing for prizes hidden inside film canisters…

…and this lucky lady won the prize of the evening, a brand spanking new Sardina camera! Look how happy she is!

So needless to say we had a great time with the shop full of sardines, sailors and rum-drinking lomographers! Check out this gallery full of Uslan’s photos from the night:

17/06/2011
Lomography Gallery Store East London
117 Commercial Street, London, E1 6BG.
eastlondon@lomography.com
Ph:02074260999

Don’t forget to like our facebook, follow our twitter and befriend our lomohome!

written by svala on 2011-06-17 in #news #east-london #dj #launch #sailor #london #uk #lgs #lomo #camera #party #sardine #recap #drinks #la-sardina

2 Comments

  1. adamscott
    adamscott ·

    Great picture of you Gemma you ibiza hippy you!

  2. ibiza_hippie
    ibiza_hippie ·

    *groan* who do I have to email to change my name?

    Great photos from Uslan & Dan...fallen in love with the Sardine shots!

More Interesting Articles

  • Lomo'instant Party Recap UK

    written by hannah_brown on 2014-11-18 in #news
    Lomo'instant Party Recap UK

    Last week we celebrated the arrival of the Lomo'Instant camera at the Lomography Soho Store with a huge launch party. We opened our doors late to showcase this exciting new compact instant camera! We gave you the chance to hold this beauty in your hands and have your photo taken in our instant photobooth. Read on to catch the event highlights.

  • Petzval Launch Party Recap

    written by hannah_brown on 2014-08-29 in #news
    Petzval Launch Party Recap

    What do you get if you mix a Lomography UK Petzval lens party in the depths of Soho with live music, free bubbly and a photobooth? Find out the answer to this riddle after the jump..

  • The Belair Instant Back Is Now Back In Stock

    written by shhquiet on 2014-07-14 in #news
    The Belair Instant Back Is Now Back In Stock

    Finally, it’s back! After a sold-out launch we are excited to tell you that we have restocked the Belair Instant Back. Use it with a Belair X 6-12 Camera and shoot gorgeous instant snapshots!

  • Shop News

    Give your space a facelift with your own analogue print

    Give your space a facelift with your own analogue print

    Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

  • November Workshops & Events at the Lomography Gallery Store Soho

    written by dribri on 2014-10-22 in #events

    November is almost here and so is winter -- we might as well embrace both. This coming month we have the Lomo'Instant Launch Party (that everyone should attend because it's going to be FUN!) with a follow up workshop, a La Sardina light painting session, and a planned trip to the Winter Wonderland with the LC-A+ to get us in the mood for the holiday season!

  • La Sardina Dresses: Your Camera's New Clothes

    written by dopa on 2014-05-27 in #reviews
    La Sardina Dresses: Your Camera's New Clothes

    I love my La Sardina camera and it was my first Lomography camera. But as time goes by, I've seen how often it's been used and how much I've abused it. There is a simple solution for this: the La Sardina Dresses!

  • Lomography X Nixon Exhibition Event Recap - London

    written by hannah_brown on 2014-08-06 in #news
    Lomography X Nixon Exhibition Event Recap - London

    Before the month of July ended, Lomography Gallery Store Soho held the mother of all parties with the opening night of the Lomography x Nixon Exhibition. People spilled out onto the streets and queued up to see psych-pop band Swim Mountain play live. Find out more about the event after the jump.

  • Shop News

    Shoot sharply with Oktomat Bullseye

    Shoot sharply with Oktomat Bullseye

    Shoot sharply without hurting your budget. At 30% off you can now experiment with 8 sequential shots in one 35mm print! Tell stories in 2.5 seconds with 8 scenes in one shot!

  • A Gratifying Celebration at the NYC Lomo'Instant Launch

    written by mindofmyra on 2014-11-19 in #events
    A Gratifying Celebration at the NYC Lomo'Instant Launch

    Instant gratification filled the air with the launch of the much-awaited Lomo'Instant. Drinks and live music flowed for friends and family, making it an even more joyous celebration. Check out the Lomo'Instant in action at the NYC Gallery Store.

  • Stacy_mcpommes and her Weapon of Choice: Lubitel 166B

    written by icequeenubia on 2014-10-09 in #lifestyle
    Stacy_mcpommes and her Weapon of Choice: Lubitel 166B

    Not knowing exactly how to do deal with its odd appearance, Nadica first regarded the Lubitel 166B as a complete monstrosity. She left it untouched on her shelf for months after receiving it as a gift. After using other Lomo cameras and getting familiar with the rules on exposure, she finally had the courage to test it. Find out what made stacy_mcpommes fall in love with the Lubitel 166B in this installment of Weapon of Choice!

    5
  • The New Petzval Lens Is Now Available For Regular Purchase!

    written by tomas_bates on 2014-08-14 in #news
    The New Petzval Lens Is Now Available For Regular Purchase!

    The day has finally come! We are very excited to tell you that you can now order the Lomography New Petzval Lens for immediate delivery from the Online Shop or purchase it in your hands at Gallery Stores. To put full focus on our favorite portrait lens, soon we will be hosting special launch parties in our Gallery stores all over the globe! So do not miss an opportunity to become part of the sensational New Petzval Lens family today.

    1
  • Shop News

    Recognizable Images of Petzval

    Recognizable Images of Petzval

    You want your subject be the center of attention? Petzval lens are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!

  • Roundup: Film Photography Day 2014

    written by shhquiet on 2014-06-03 in #news
    Roundup: Film Photography Day 2014

    Did you miss this year's Film Photography Day celebration? Here's a recap of all the events that happened in April, in honor of our love for analogue photography. Of course, remember that you can always make any day a Film Photography Day if you wish; just gather your friends and organize a LomoMatrix in your area! For inspiration, check out what Lomography Gallery Stores and Lomography Embassy Stores from all over the world came up with.

    3
  • Your Guide to Lomo LC-A's 30th Anniversary Parties and Events

    written by shhquiet on 2014-06-06 in #news
    Your Guide to Lomo LC-A's 30th Anniversary Parties and Events

    In celebration of the Lomo LC-A's 30th birthday, we're launching a series of parties and events in Lomography Stores worldwide! You and your friends are invited to join in on the fun. Check all the details after the jump!

  • Painting Delights: Going Wild with the Pixelstick

    written by jennifer_pos on 2015-03-17 in #people #news #lifestyle #tipster
    Painting Delights: Going Wild with the Pixelstick

    Ever since light painting was invented, it inspired artists from all around the globe to magical creations that capture hidden movements and reinvent the world we live in. "Life is a fairy tale, stay wild little child!" is what they want to tell us. Bringing light to life became the next challenge for anyone rigged with a film camera and a creative mind. Now, how can you take your analogue light paintings from the ordinary to the outstanding? After the carriage came the car, so we definitely need some spacy inventions to follow the old school light pen. So here it is, our new best friend: The Pixelstick!

    7