Creating a new camera is a lot of work. All the cogs in the Lomography machine need to be well coordinated in order to produce a final product. Whether a person works for the design team, the marketing team, or the retail team, everyone at Lomography has a part in making a camera launch exciting and successful for the community.
And after all that hard work, once articles are published, newsletters are sent, retail stores are stocked, we need to blow off some steam! What better way than to embrace the nautical theme and have some laughs with the rest of the HQ team!
written by Kwyn Kenaz Aquino on 2015-05-05 in #gear#news
The best thing about working for Lomography is having first access to new products. Imagine everyone's excitement when the Lomo LC-A Minitar-1 Art Lens 2.8/32M was delivered to the headquarters in Vienna, where members of the Lomography team took turns testing this tiny yet powerful optic on various cameras. Meanwhile, Tom Bates from Marketing teased out the idyllic and colorful possibilities of shooting with the Lomo LC-A Minitar-1 lens on a trip to the UK countryside.
The day has finally come! We are very excited to tell you that you can now order the Lomography New Petzval Lens for immediate delivery from the Online Shop or purchase it in your hands at Gallery Stores. To put full focus on our favorite portrait lens, soon we will be hosting special launch parties in our Gallery stores all over the globe! So do not miss an opportunity to become part of the sensational New Petzval Lens family today.
We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share with you the work of Olivia and Alicia of MGMT Design. MGMT Design is a graphic design studio based in Brooklyn. The studio handles quirky data visualization projects from different methods of time travel and how to kill a wild pig.
Paired with your camera of choice, the New Russar+ Lens can produce exceptional images wide-angle dreams are made of. Whether you're in the market for stunning landscapes or striking street photos, the Russar+ makes an ideal companion during those photographic expeditions. Dan from Lomography Hong Kong recently shot with the wide-angle wonder, and here are some of the photos from his shoot.
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
The landscape of retail now includes the Internet. Back then stores had a more prominent role in promoting products. Window displays needed a strong punch line, say, a Vogue endorsement. Or in some examples, a singular product—a camera or a shoe—was all it took to lure in a passerby.
Other than the exciting range of products, there’s more to see in the Lomography Embassy Store Vienna. There is also a new exhibit of works from various photographers around the world. A new exhibit by the artist Ona B., will be kicked off with an opening party on the 9th of December.
Film Photography Day 2015 is an exciting event happening on Sunday, April 12. To celebrate this day, Lomography has teamed up with Skillshare to launch a series of FREE classes to help you make the most of your Lomo cameras. To throw in a little more fun, we're also hosting a competition to win a Diana Deluxe Kit and a full year of premium membership to Skillshare to take tons of awesome photography classes. Read on to find out more!
We are thrilled to announce that next week our new community site will be launched! As the final step in the re-launch process, next Monday (2nd February) we will make the move over to the new site. This will mean that on Monday you will not be able to log-in and the site will be read-only for a period.
Lomography have teamed up with the Convergence Festival to give one lucky person the chance to win tickets to see Tricky on March 14th in Hackney, London plus Tricky’s latest album and a 35mm Sprocket Rocket Pop camera! Read on for full details.