I tell stories though photos. Life is much more beautiful with a camera.
What do you most love about the La Sardina?
The light shutter and wide-angle lens is really good for street snaps. The handy camera body is not easily discovered by others :-)
How would you describe La Sardina in five words?
Handy, tough, dreamy, creative, easy
Your advice to future La Sardina shooters?
Remember to pull out the lens and rotate until you hear the “Click”, or the shutter won’t open. As the aperture is fixed, bring films with different ISO settings for various lighting when going somewhere with frequent weather changes. And filters can help as well.
We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share their masterpieces with you. Join us and see their reimagined La Sardinas along with the photos that they shot using the fun, easy-to-use cameras.
Lily & Madeleine are sisters from Indianapolis who have charmed audiences on both sides of the Atlantic with their heavenly harmonies. They are just about to release their new album titled "Fumes." Lomography caught up with them on a recent trip to the United Kingdom and gave them each a La Sardina camera to shoot with. Meet them after the jump.
It's a huge pleasure to introduce our latest LomoAmigo, the fantastically gifted musician James Vincent McMorrow. This year, James launched his new album 'Post Tropical' and we couldn't wait to put a La Sardina camera in hands to play with for the Summer. He took the camera with him on his tour and snapped some truly cool shots. Check them out and read our interview with James below!
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Feldküche is a group that organizes dinner parties with a difference by cooking wonderful meals for groups throughout the Austrian countryside. This summer, we gave them a New Petzval lens to use in capturing their wonderful gatherings of people, food, drink and nature. We then got the opportunity to chat with Martin Fetz who runs the organization about what they do and their experiences shooting with the Petzval.
Christopher Logan has covered New York Fashion Week extensively with Lomography. He's had individual publication and drawn in crowds to our NYC Gallery Store. When he took the New Petzval 58 Bokeh Control Art Lens to the first weekend Men's exhibition of New York Fashion Week shows, the results were astounding. His photos had their own takeover on the @AmericanPhotoMag Instagram feed and he was given a feature in GQ Brazil. Read on to get a glimpse of what he and the Petzval 58 Bokeh Control Art Lens can create.
Our La Sardina DIY Battle is back! This August, Lomography teams up with Actually to bring you the opportunity to showcase your artistry and skill,and to unleash the drawings and doodles in your head for the world to see!
Self-taught photographer Zoë Noble who also runs überlin, a platform for Berlin’s creative professionals,grabbed the opportunity to test the New Petzval Lens last month. The city was full of colorful and shiny Christmas lights, and Zoë couldn't resist the urge to capture the visual spectacle with the Petzval Lens. She speaks of her experience in this exclusive interview.
Last month, we launched the very first photo competition to honor the phenomenal New Petzval Lens. With over 300 submissions, choosing the very best ones was certainly a challenge! Are you ready to see who made the cut?
There are so many exciting things you can do with the Lomo'instant camera, it's hard to know where to start. We've been giving this lovable Lomo camera the full test drive so that you can experience the full potential of this camera in an instant! Here are some top tips on shooting graffiti and doubles with our UK intern Adriana Brioso.
For the last year we've been working on the next version of Lomography. We based our work on the feedback you’ve given us over the years and we wanted to share it as early as possible with you and can’t wait to hear what you think. Just one warning first: it is still in development and things can break. All the photos, comments, likes, homes and everything else were transferred as of October 16th, 2014. So anything you do on next.lomography.com won't be reflected on www.lomography.com and vice versa. Once we are done with testing, everything you did here will be deleted again. So this is a big playground for you to explore.
Are you ready for an adrenaline rush? A little while ago, we teamed up with the snowboard and film-making collective Yougofirst and gave them a LomoKino and some film rolls to play with. After a season of crazy riding, jumps and tricks, they have finished their latest movie HETEROTOPIA which features footage shot with our 35mm movie-maker. We had the chance to catch up with Vid and Matic from the collective about the new movie and their experiences shooting analogue on the slopes. It's also our pleasure to showcase the movie here!
It's only been a few weeks since we launched the newest member of the LC-A family, yet the Internet has already been abuzz with much talk about it. We're thrilled to see all the coverage that photography and tech websites and blogs have given the LC-A 120, so we've rounded up some of them to share with you right here!