What turns a photograph into a picture? How differs a photo from what we have seen? What do we want, capture reality or create something new?
Our eyes are superior to every lens and every film. A photo doesn’t capture what we have seen, even less how we have seen something. Our eyes stray around a photo and we often ask ourselves: Has it really been this way? Haven’t I seen it differently?
A good photograph, one that we enjoy to look at, is often some kind of abstraction. It may not have been like that, but that’s the way we like to see it, we enjoy not looking at reality but at something newly created.
The Pop 9 offers a new way looking at things familiar. It’s an abstraction machine. It takes a detail and creates a pattern. Always repeating. Always repeating.
What’s the use of taking a step back to see the big picture. Wide-angle is popular, everything has to get into the picture. But what if there’s only that little detail that caught our attention. We make it a pattern, repeat it nine times.
Andy Warhol would have been a fan of the Pop 9. Just imagine his Tomato-Soup or his portraits as a Pop 9 picture.
The Pop 9 is the smallest Lomographic camera, easily slipping into every pocket, even offering a built-in flash. Pop 9 has been love on the first sight for me. I can take photos of things I’ve already taken photos off a thousand times before. Pop 9 photos are new and different.
The Pop 9 likes sun, trifles, patterns, party nights, graffiti, signs, poster, flowers, black-white, slide, redscale and negative-film. And you will like the Pop 9!