The LC-W has been unleashed on the world, but to one Lomographer, it's a totally personal experience that brings back memories of early days with the LC-A and how the world never looked the same since.
I remember the day I got my first LC-A. I hadn’t even snapped a photo with it and I knew I was in love. Something about it just “clicked” with me, no pun intended. The way it felt in my hand, its mysterious numbers and dials, its simple little viewfinder and shutter button that seemed to be beckoning me to go out and look at the world in a new way. That experience changed me, and ever since that day I haven’t left the house, even to go to the deli to get a drink without an LC-A or LC-A+ in my hand or pocket. It’s a part of me now.
I’ve probably shot 20,000 photos through an LC-A camera by now. The change it had on me was that it opened my eyes and made everything in the world suddenly more interesting or beautiful. It made me conscious of all those details of the world that before I just didn’t seem to see. It was like getting a new eye on the world.
One of the great benefits of working at the Lomography Society is that sometimes the camera designers are kind enough to send you a product early to try out. The day the LC-W arrived at my desk in the New York office was the closest I can say I’ve come to being a kid again in a long time. I literally jumped up and down in the office.
For the past months, I’ve been seeing the world in a new way once more thanks to this amazing new camera.
When you stand somewhere and look at the world with your eyes, you see so much. So much more than can be captured in a typical 4″×6″ photograph. Yet nothing translates the world quite like the lens of a Lomo Compact Automat camera. So now there is a camera that can see so much more. Nothing captures a cityscape or a “scene” like this camera. With the same instant “don’t think just shoot” approach of the LC-A, I’ve seen the world get wider… bigger… more dramatic… more intense and beautiful.
I know I can over-romanticize the Lomography experience (and I’m sure I’m not the only one). But those of you that get what I’m saying will understand. This is a MAJOR event for those of us that saw the world in a new way through an LC-A. We now can live in a new, wider world.
But if that wasn’t enough, there is now half frame, square frame, and other really cool tricks! My favorite has been shooting photos with the front plate closed to the square format setting, but without the mask inside the camera! You get the most brilliant bleed and vignette. The images hit me in such an emotional way, like how a memory arrives in your head from a distant past.
And wait till you try some multiple-exposures with this thing! Madness!
Enjoy this day, Lomographers, because your world will never be the same again. Get ready to live with your eyes WIDE open!