LC-Wide Hits London!

This is how we rocked it SOHO style at the first launch party of 2011!

Full to the brim, stilt-walker pracing outside, ‘WIDE’ Russians free flowing from the bar, cupcakes to die for, Tony the DJ mixin’ the tunes – you know it’s party time again at Lomography Gallery Store Soho!

There were lomographers galore, analogue freaks, digital dudes (don’t worry, we converted them of course) and lots and lots of cameras and flash action!

GET HIGH with the LC-Wide!

We had the special stop-motion video (shot just last Friday in top secret form) projected on loop in our LomoHub so everyone can witness just how Wide the new camera is! See for yourself…

So it’s all over, well the party anyway (phew… ooow my head!!!) but it’s now that the REAL fun can start with our super cool, super wide, LC-Wide! We’re talking half frames, full frames, wide frames, doubles, over laps, close up, super close ups!!!!!!!!! And we all got super close and super wide (as well as a little drunk!)!

Stay tuned for our next party – we’re bound to have one soon. This is Lomography after all ;)

Written by kierajolly

written by golfpunkgirl on 2011-05-19 in #news #stop-motion #london #lomo-launch #london-wide #matrix #uk #video #wide #party #lc-wide

More Interesting Articles

  • November Workshops & Events at the Lomography Gallery Store Soho

    written by dribri on 2014-10-22 in #events

    November is almost here and so is winter -- we might as well embrace both. This coming month we have the Lomo'Instant Launch Party (that everyone should attend because it's going to be FUN!) with a follow up workshop, a La Sardina light painting session, and a planned trip to the Winter Wonderland with the LC-A+ to get us in the mood for the holiday season!

  • Workshops and Events at the Lomography Gallery Store Soho for September

    written by hannah_brown on 2014-08-27 in #events
    Workshops and Events at the Lomography Gallery Store Soho for September

    September is almost here and we are determined to make the most of the summer while it hasn't ended. This coming month we have two LC-A+ workshops, a Sprocket Rocket workshop at the London Analogue Festival,and a Make your Own Camera Obscura Workshop.

  • Chris Pollard Petzval in all its Glory Launch Party

    written by hannah_brown on 2015-02-19 in #world #events #reviews #lomoamigos
    Chris Pollard Petzval in all its Glory Launch Party

    Lomography Store Soho hosted the launch party for the latest exhibition of beautiful Petzval shots taken by fashion photographer Chris Pollard. He took some stunning snaps of the catwalks and presentations of the London Collections: Men (LCM) the capital’s showcase of menswear trends. Find out how we got on here:

  • Shop News

    Standard Photo Development Services

    Standard Photo Development Services

    Done shooting and want your films to be processed? We can process your colour and black & white 35mm, 120 or 110 films! Development, prints and scans are also included. (Service availability depends on your markets)

  • March Workshops and Events at Lomography Soho

    written by hannah_brown on 2015-03-02 in #world #news #events
    March Workshops and Events at Lomography Soho

    Those long, frosty, dark nights are finally behind us. It's time to dust of your Diana F+; wipe down your LC-A Wide and get shooting again! Join us for some fabulous workshops and events in Soho and come and visit us in March at the Birmingham NEC as part of The Photography Show 2015. Read on for the full line up.

  • Soho Carnaby Shopping Night

    written by hannah_brown on 2014-04-28 in #news
    Soho Carnaby Shopping Night

    On Thursday, May 1st, all the shops in the Carnaby Street area will open its doors late for a big shopping extravaganza organized by Grazia Magazine. Lomography Soho is just off of Carnaby Street and we will be joining the celebrations with a 20% discount on products and a special La Sardina workshop. Find out more after the jump.

  • Petzval Lens Launch Party Soho

    written by hannah_brown on 2014-08-12 in #events
    Petzval Lens Launch Party Soho

    The time has come to launch our amazing new Lomography Art Lens - the Petzval lens. What better way to celebrate than by throwing a party on August 21 at the Lomography Gallery Store Soho? There will be live music from London-based folk singer Denai Moore, lots of bubbly and the chance to meet the lens face-to-face! Read on for full details.

  • Shop News

    Petzval Buddies

    Petzval Buddies

    Petzval lens are designed for a Canon or Nikon SLR mounts and a selection of brass or black for each camera brand is available in our stores. And start shooting with images full of sharpness, crispness and bokeh effects!

  • Workshops and Events in December at the Lomography Gallery Store Soho

    written by hannah_brown on 2014-11-28 in #events
    Workshops and Events in December at the Lomography Gallery Store Soho

    December is here and with it comes lots of festive cheer and some exciting events and workshops at the Lomography Gallery Store Soho. Read on to find out more and to book your spot this Christmas Season.

  • LomoAmigo: Susanna Brown

    written by hannah_brown on 2015-01-26 in #people #lomoamigos
    LomoAmigo: Susanna Brown

    Susanna Brown is the Curator of Photographs at the Victoria and Albert Museum, London. She curated the exhibition "Horst: Photographer of Style" as well as recent V&A shows "Selling Dreams: One Hundred Years of Fashion Photography" and "Queen Elizabeth II by Cecil Beaton." We lent her an LC-A+ to test out her own photography skills and asked her a few questions about this fascinating job.

  • Upcoming Book by Photographer Jesse Frohman Features Kurt Cobain's Final Photo Shoot

    written by chooolss on 2014-10-27 in #news
    Upcoming Book by Photographer Jesse Frohman Features Kurt Cobain's Final Photo Shoot

    Fans of the late rock and roll icon might want to grab a copy of this book when it hits the stands next month.

  • Shop News

    Last Day: Free Camera Deal

    Last Day: Free Camera Deal

    Last day of the free camera deal today! Grab films now worth 99 EUR/USD/GBP and get your free Diana Mini or Diana F+ Love Letters for free!

  • Back to School Soho Store Sale! This Weekend

    written by hannah_brown on 2014-09-23 in #events
    Back to School Soho Store Sale! This Weekend

    It sure is a mouthful but this weekend we are having a Back to School Soho Store Sale! Simply pop into the Soho Store from Thursday - Sunday and you can get a 30% discount on selected items. Read on for more information!

  • LCA Birthday Party in Soho!

    written by hannah_brown on 2014-06-03 in #events
    LCA Birthday Party in Soho!

    We almost can’t believe it ourselves but the LC-A is turning 30 years old this month! Join us in the Lomography Gallery Store Soho on Friday 13th June for an afternoon of treats, drinks and snaps. We have a lot on offer so read on…

  • Lomo'instant Party Recap UK

    written by hannah_brown on 2014-11-18 in #news
    Lomo'instant Party Recap UK

    Last week we celebrated the arrival of the Lomo'Instant camera at the Lomography Soho Store with a huge launch party. We opened our doors late to showcase this exciting new compact instant camera! We gave you the chance to hold this beauty in your hands and have your photo taken in our instant photobooth. Read on to catch the event highlights.