Guess the Mystery Product - Part Three


Ok, things are really starting to hot up and soon we'll be revealing our new mystery product! But not just yet! So here's another little clue for you - See if you can work out what these pictures mean and how they relate to our latest innovation! Lomography worldwide, let us know what you think!

Lomograph by paramir
Lomograph by flashback
Lomograph by superlighter

Do you have an idea?

written by devoncaulfield on 2011-05-13 in #news #mystery-product-launch-april-2010-forthcoming-teaser-part-3-three


  1. vicuna
    vicuna ·

    Well that's how I interprete these clues:
    - 2 square shots, one 24x36...
    - "3" is a night long exposure shot, "Royal Inn" seems to be wide angle one and "1" taken closer....
    - 1 camera, 3 options for shooting from wide angle to close ... ?
    A camera that can switch from square to regular shots, make long exposures and able to shoot wide angle as well as close-up...? 1 camera with 3 different integrated lenses?

  2. stratski
    stratski ·

    Hmmm, a 3 in 1 thingy... A camera with tree revolving lenses: wide-angle, close-up, and, eh, another one.

  3. disdis
    disdis ·

    I like the 3 in 1 idea.

  4. copefan
    copefan ·

    a revolving lens......mmmmmm and multi format like the diana mini..... mmmmm

  5. veato
    veato ·

    3 in 1
    I'm still going for Macro, Wide, Tele functions.

  6. willyboy
    willyboy ·

    My take is that the 3 means a third version of something?

  7. johnccc
    johnccc ·

    Very interesting ....

  8. eva_eva
    eva_eva ·

    i want i want i want!! :D

  9. maxwellmaxen
    maxwellmaxen ·

    3 different directions in one shot. left front right haha

  10. renenob
    renenob ·

    3 in 1 what? Lens? Camera? frame? hmmm...

  11. davidpowell
    davidpowell ·

    @devoncaulfield is iiiiit....ghostbusters two?

  12. hanibale
    hanibale ·

    so, interesting! :D what it'll will be???

  13. kingdjin
    kingdjin ·

    something like the lomo phrankenstein?????mmmmmmmmm

  14. cwyeung
    cwyeung ·

    17mm Super-wide High-end Camera?

  15. stig
    stig ·

    There is a wide angle camera coming soon? Looking forward to it!

  16. onegreenfan
    onegreenfan ·

    of the early responders i like *veato*s idea-M,W, T functions for the Lubi .

  17. onegreenfan
    onegreenfan ·

    of the early responders i like *veato*s idea-M,W, T functions for the Lubi .

  18. chethong
    chethong ·

    3-in-1 with multi-exposure ?

  19. adbigmilk
    adbigmilk ·

    I stuck to a 6x7 camera

  20. neversmiling
    neversmiling ·


  21. qrro
    qrro ·

    judging for the pics its not a plactic lens for sure! and something 3 in 1 .......... a mix camera???

  22. itsdebraanne
    itsdebraanne ·

    the pictures tell me that the new product has a "3-in-1" something.
    these are my guesses:
    1. a wide-tele-panoramic camera
    B. a Lomography version of the "The Battlefield Camera" ( it's a pinhole camera that holds 3 rolls of 35mm film that produces amazing photos like THiS (
    III. a wide-tele-macro lens for the Diana...or for the LCA...yay another thing I can't afford.

    if I were to choose, I would love to the Battlefield camera! (:

  23. popcoleproductions
    popcoleproductions ·

    a revolving 3 in 1 lens on a film super 8 style video camera

  24. tjdumser
    tjdumser ·

    I'm going with three roll....say the pictures fast...three royal-in one....three roy-all-in-one...three roll in one

  25. sc-ting
    sc-ting ·

    i want this already! C:

  26. adi_totp
    adi_totp ·

    multi format camera :D

  27. blormore
    blormore ·

    It may not be a camera. Maybe a Telephoto and Wide/Close-up lens set for Diana Mini?

  28. blormore
    blormore ·

    Or a whole new Diana Mini with a lens encompassing all the above...

  29. qrro
    qrro ·

    i think its too sharp for a Diana that's why i said its not a plastic lens and cant be a lens cause you have different formats so it might be a camera ... wide . macro . square . normal . all in one ...... $$$$ hahahaha :p

  30. pangmark
    pangmark ·

    Not sure but i love the marketing. Brings me back to the days of singles and albums :)

  31. colinusmaximus
    colinusmaximus ·

    DO.WANT !!! Whatever it is i'm sure it'll be revolutionary :D~

  32. blormore
    blormore ·

    @qrro you've got some good points. If the 2 formats used are in fact a hint, then you're right and def. not a lens. However are we sure the photos are taken with said mystery product though? So the sharpness of the images, may be irrelevant. I just hope my piggies will cover the cost!! :D

  33. natalieerachel
    natalieerachel ·

    Wowwww I wanna know I wanna know :D The three in one thing sounds amazing!

  34. vicuna
    vicuna ·

    I like @willyboy's idea, the 3rd version of something... a lomography camera in it's 3rd version??

  35. oxgn
    oxgn ·

    Its a compact camera for sure, like lomolitos or any point and shoot cameras ^_^

  36. oxgn
    oxgn ·

    And maybe it have full frame like fujifilm natura black :D

  37. claytonh
    claytonh ·

    A camera that has three lenses

  38. bcartwright
    bcartwright ·

    There's been some scuttlebutt on Filmwasters about somebody licensing the rights to bring the Fujipet back into production. Maybe the Fujipet with three available lenses at launch?

  39. vicuna
    vicuna ·

    @blomore: i don't think the pictures have been taken with the mystery product as these pictures are already on the homes of @paramir, @flashback and @superlighter and not specifying any new camera...

  40. luna_antonio
    luna_antonio ·

    3 Royal inn 1... 3 all in 1 - variable widelense zoom lense

  41. nural
    nural ·

    I don't care what it is, I want one ^.^

  42. istionojr
    istionojr ·

    -zoom capabilities

  43. cutebun
    cutebun ·

    So cute!!!! 3 functions!!!

  44. hidings
    hidings ·

    Half frame too!

  45. capture
    capture ·

    I just hope it's cheap!

  46. wahyuindra
    wahyuindra ·

    I want! :D

  47. chethong
    chethong ·

    something like 360 spinner, but instead of spinning, it zoom from far to close.

  48. z
    z ·

    3 in 1. Macro, Wide, Tele. Also with half frame mode. Compact, price as high, if not higher than the LCA+.

  49. kneehigh85
    kneehigh85 ·

    What about a fisheye 3?

  50. yarnlass
    yarnlass ·

    No, all of you are wrong. First we had the Diana, then the Diana Mini. Now they're going in the opposite direction--Diana GIANT. It's more than twice the size of the Diana, so it has plenty of room for rotating lenses meaning that you can focus near and far. In fact, it's so huge it has a SEKRET COMPARTMENT that can carry your regular Diana and up to three Diana Mini's! It's so big you have to use three different rolls of film at once, so you have an image that is put on three different prints, so you can make your own puzzle game when you get them back from the lab!!!! It's so big it's almost like you are carrying around a person with you, a person named Diana. You guys, I'M TELLING YOU

  51. itsdebraanne
    itsdebraanne ·

    *GASP* i think i've figured out the riddle.
    the number 3 - Royal Inn - the number 1
    >>> THREE ROLLS iN ONE ........ camera??????? (:

  52. amelia44
    amelia44 ·

    3 in 1... definitly hhmmmm rather confusing.

  53. kingdjin
    kingdjin ·

    .....1 room for 3 persons in the royal inn???? :)

  54. kingdjin
    kingdjin ·

    .....1 room for 3 persons in the royal inn???? :)

  55. sthomas68
    sthomas68 ·

    3 free nights at the royal inn with the new mystery product! No but seriously maybe a Diana stereo camera with tele/zoom/wide angle lenses...but I heard it was gonna be small 35mm so maybe a mini. With the higher cost of film I'm guessing the rest of the new product launches will be 35mm. However, they DID say they would be making more accessories for the lubitels....

  56. flash2424
    flash2424 ·

    yep, sure has to be, The new Holga 6x9 120 film camera I have been waiting for!

  57. icajec
    icajec ·

    It's probably something that could go wide, panorama & normal?

  58. paperplanepilot
    paperplanepilot ·

    A three in one camera! Hmmm... Could include 3 different functions of past cameras. Half-frame, multiple lens and color flash in one? Hmmm

  59. superlighter
    superlighter ·

    Tree t(w)o One

  60. 08thzolt
    08thzolt ·

    3 in 1 with a royal function...

  61. santafire
    santafire ·

    3 inn 1:
    Has B function, black corners and a flash mount.
    Takes medium format with a pano mask and 35mm for the rule breaker.
    The lens is still macro, wide and tele.

  62. dooby
    dooby ·

    how about 3D?

  63. francois
    francois ·

    A 3 in one turret lens for the Diana.... That would be one heck of a space saver!

  64. kribbzor
  65. sthomas68
    sthomas68 ·

    Wait! A new horizon model with close up and half frame lol what a clunker that would be

  66. labchick
    labchick ·

    3 in 1 lens camera?? take sq format, panoramic & normal format..

  67. snezna-cica
    snezna-cica ·

    I know I know I knoowww itt ! it has to be a movie camera ! 3,2,1... snap shot and start to make o movie on a normal 35 mm film maybe! all the hints point to that ! so we can make move our analog life! making a movie from daylife in cross-process and redscale and black and white or whatever! i hope it is this , it would be perfect ! and if it is not , could you make it please ? and it could be also with some box or something so we can acctualy watch the developed film like in a mini box cinema !

  68. leeyp
    leeyp ·

    its Agfa Clack!!!!!

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