A TV commercial for the city of Madrid produced for and aired on MTV features the Diana F+ (and lots of other analogue things!).
Chances are, you have seen the Diana F+ on TV. The city of Madrid asked Diego Hurtado de Mendoza to produce a TV commercial for them, to be aired on MTV. He chose to give a role not only to young Spanish hipsters, but also one to the Diana F+, which you can see at 0:30 in the video below:
Also worthy of note is that Diego Hurtado de Mendoza (as well as the Madrid tourist office) seems to have discovered that The Future Is Analogue – the TV commercial mainly shows analogue things to do in Madrid, such as playing chess, spinning vinyl tunes, listening to an old school ghetto blaster in a public park, and yes, taking analogue pictures. Hooray!
Scott Brasher is a fashion street photographer based in New York City. His work has been featured on many media outlets while working with brands like Cover Girl, MTV, Reebok, and Target, among many others. But before this, Scott started shooting in the streets of Williamsburg, Brooklyn, capturing its daily urban fashion. Last month, he took the Petzval Lens to the streets of New York to photograph scenes at the famous New York Fashion Week.
Lomography is proud to announce that we are teaming up with acclaimed rock band R.E.M. to host an exclusive one-of-a-kind photo competition! The prizes include a Lomography Diana F+ Special Edition Camera, the acclaimed new ‘R.E.M. By MTV’ DVD, R.E.M. vinyl and more! Read on to see how you can participate in this rumble.
What makes travel a great experience is the newness of things. The environment, people and culture tend to be different from customs back home. Coming from the Philippines, I found a lot of novel things in the United Kingdom, especially in the city of London.
Trev Eales is a UK based music photographer who has shot for various festivals and other events. On this occasion, he turned his attention away from the stage and photographed the audience. With the Petzval 85 Lens, he managed to capture the essence of a very British summer. Expect fancy outfits, hoola hooping, dancing and lots of beautiful, swirly bokeh from this series of festive portraits.
Issa Ng is a Hong Kong-based fashion and commercial photographer. Leveraging on many years working as an art director and stylist for several international brands in the advertising industry, he was able to develop a strong sense of style and talent for conceptual execution, composition and intense imagery. He now specializes in portraits, and is continuously on the lookout for new and exciting projects. He talks about his experience shooting with the Lomography Petzval 58 Bokeh Control lens in this interview.
Hot off an online collaboration with acclaimed rock band R.E.M., (now extendend) Lomography NYC is excited to host a screening of 'R.E.M. by MTV.' Celebrating 35 years of music greatness, we'll be spinning REM classics on vinyl before screening the much anticipated film. Join us on July 28th for an evening of sweet tunes and summer refreshments. Come in at 6 p.m. for refreshments, and screening begins at 7 p.m. FREE!
With an expanded field of view and its ability to produce high quality images and capture minute detail, medium format photography has become the top choice of many photographers. Lomography is working hard to make sure that it keeps going with the continued production of medium format film and cameras. The current issue of German magazine FOTO HITS focuses on medium format photography. And with this rumble, we want to prove why medium format photography is king. Take your Diana F+, Holga 120, Lubitel 166+ or the new Lomo LC-A 120 and show us your best square shots!
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Dale McCready is a cinematographer working in the film/ TV industry and has worked on programmes such as Doctor Who and Merlin. He was one of our supporters for the Petzval Kickstarter campaign and recently used the lens to film for a new BBC drama, which is due out in March. Dale kindly shared some of his Petzval photographs with us and talked about his love for this lens. Read on for the full interview.
For someone who was previously disinterested in photographic work, his newfound passion for photography is astounding. His photos have an edgy feel to them; and for someone who hasn't been shooting for a long time, his distinct style is - quite surprisingly - discernible. Meet this emerging fashion photographer from Buenos Aires who shoots on film and recently, the Diana+ Premium Glass Lens.