This film by Lomography is popular among lomographers and is available in the Lomography shop and stores like Urban Outfitters. I tried out this 400 ISO 35mm color negative film in a variety of settings: sunny, overcast, well-lit indoors, flash, snow, and night to see what it could do. It definitely does have some interesting capabilities but it's not as versatile as some films.
I was browsing through the Lomography Shop and looking through photos and decided to see how Lomography’s own films compare to their competitors, so I went to Urban Outfitters and bought myself a Lomography Color Negative 400 35mm pack of 3 for about $14. Each roll has 36 exposures, but I actually got about 41 out of it, which really isn’t too bad.
As a Lomographer, I take my camera everywhere I go and I want versatile film that will give me good shots wherever I am. I took about half of my shots indoors, during the day and in the evening. The indoor day shots turned out pretty well; some of the colors were a bit less saturated out than I would’ve preferred, and I found that the grain wasn’t very fine and interfered a bit with my picture quality, but overall they weren’t horrible. For the indoor night shots I used flash, and all but two of them were too grainy to see the image, and the ones I could make out were a bit washed out.
I also took a lot of outdoor shots and I noticed that this film does well in bright natural lighting. I took some nicely saturated pictures in the natural light, with bright blue skies and nice colors overall that weren’t too far on one end of the color spectrum or the other. The low exposure shots I took at night turned out surprisingly well too and picked up bright lights and snow to create nice contrast.
Overall, I would recommend this film as an inexpensive consumer film for sunny days, well-lit places, and interesting low exposure shots. I wouldn’t recommend it if you want to be able to use a flash or would be doing a lot of indoor shots. It also does have a bit of a graininess to it, which can be really nice in some pictures and not so nice in others. But for the price, it’s worth experimenting with.