Ektar is actually the acronym for Eastman Kodak TessAR, which was a (you guessed it) Tessar-type lens. The first Ektar films were launched 1989 in 25 and 125 ISO (later substituted by the 100 ISO type) and were developed to be ultra-fine grain. They were abolished 1994 due to low demand (hmmm, where have we heard that before?). However, with technological development, in 2008 a new Ektar Professional emulsion was launched in many formats (!) with 100 ISO and the ambition to be the most scanner-friendly ultra-fine grain film available.
Ektar. A name which suggests a lot. A price which suggests more. So I bought it expired for a fraction of the price :D I even have ancient Ektar 25 awaiting exposure, but this is about the contemporary emulsion, which is one of the few new releases and astonished everyone with their aggressive marketing and availability even as sheet film. It aims to also replace Kodachrome regarding natural, but vibrant colours. Ah, Kodachrome…! And, it does the trick!
If you want to benefit from a sharp colour negative film with virtually no grain and vibrant colours, then buy one! Being a medium sensitivity film Ektar handles expiry well and gives you creamy but vibrant colours and lomoesque feel (shooting with an LC-A helps), while staying ultra-sharp. It is one of the best expired medium-sensitivity emulsions I have shot. I’ll definitely buy it again!
But, see for yourselves: