Many say that Polaroid's slogan of the "One Step Photo" truly came to its own with the 1972 Polaroid SX-70, often considered Dr. Land's greatest masterpiece. It was the first fully automatic, motorized, decades, many amateurs and artists warmly welcomed the Polaroid technique.
Another post-war invention made snap-shots an instant pleasure. Edwin Herbert Land’s Polaroid instant image camera, the Land Camera was released in 1947. Actually, the camera not being new at all and not so compact either, wasn’t the real invention. It was its ability to instantly develop photographs that presented the big novelty. Herbert Land’s camera already included the necessary chemicals to develop the photograph and therefore made expensive and time consuming photo development in a laboratory unnecessary. You just pressed the button, took your picture and fashionably waved it in the air for a few minutes to watch it develop itself. Many say that Polaroid’s slogan of the “One Step Photo” truly came to its own with the 1972 Polaroid SX-70, often considered Dr. Land’s greatest masterpiece. It was the first fully automatic, motorized, decades, many amateurs and artists warmly welcomed the Polaroid technique. Professional photographers who often use Polaroids to test the lighting and shadows of a scene before they take their final picture on regular film have also embraced it. In addition to that, the Polaroid technique was used by many for taking nude or other pictures within explicit content as you didn’t have to take your film to a laboratory, thus avoiding curious looks from the lab assistant!
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