How was the world in the times where an analogue camera was the best in technology? How was the advertising of Kodak and Agfa in Spain in the early twenties? That and more in this article that I owe to my grandmas' collection of magazines.
I will never know what was in my mother’s mind when she decided to phone me to ask me if I was interested on my grandmas’ collection of the most famous Spanish vintage magazine (“Blanco y Negro”) instead of throwing them away. She loves to throw important stuff away, as every Spanish mother. So my answer was: NOOOO, while starting to run to the bus stop with my mobile still stuck to my ear; I was in a hurry because I thought after her moment of clarity, maybe she could change her mind.
That is the reason why I have the nicest collection of Spanish vintage magazines that I’ve ever seen and other cool books: from manuals for becoming a perfect “señorita” to natural remedies books.
I didn’t ever remember about this story, but some days ago, while looking for something in my laptop, I found a folder with photos of the most important part of these magazines: the ads.
And what was there? A lot of adverts from the twenties of Agfa and Kodak cameras and films!
Here some adverts of “Billi”, a very famous Agfa camera:
A brief translation of their text:
“I neither believed in advertising, but when I did a portrait of my son with a terrible light I discovered Billi is unique”
“Your wife, your children, everybody will be grateful for a Billi”.
It is really nice to read them because it is written in an old Spanish, so you can imaging a scene with this vintage characters talking in that way.
“Some minutes are enough to learn to use a Kodak”
“Your holiday fit in a handful of Kodak”
Next one is a rational about why Kodak is the best
Next ones are about Agfa Film 1929 and they have awesome body-copies:
“Yes!, it is amazing, I am delighted about Agfa Film 1929, that is even better that anything I have ever dreamed about!”
The products only were available in “the very best establishments” and the prize for the most modern camera was about 50 pennies. Good old times!