Avenida Paulista

2

Get to know São Paulo's most interesting and popular avenue! As many of you know, Av. Paulista is the place you have to go to when in São Paulo, be it for work or leisure.

First, because its location is more than interesting: between the neighborhood of Jardins, well known for the finesse of its stores and public, who don’t actually walk but glide through the alleys, and the Centre of the capital, with its antique bulidings, beggars and the peculiar women of Rua Augusta and its surroundings.

But keeping our avenue in focus. Av. Paulista is well known for being a versatile and frenetic place. There you will find everything from a simple bar with cocktails and appetizers costing less than R$ 1,00 to international restaurants attended by stylish people who have no shame to trifle away what they have (and many times what they don’t have).. After the dessert and caffeine, you have the chance to go to a comedy at a theatre or a cult or Trash movie sessions at a cinema, you are in control. Want culture? Go to MASP, here’s a tip: tuesday’s entrance are free of charge.

While talking about you, let’s talk about other as well. Let us not be egocentric. Block by block you’ll get to see a bit of everything, turists with cameras at their necks with a “where’s the jungle” look on their faces, Emo teenagers smack in the middle of skaters, rockers, surfers, hippies, modelettes, etc. I believe that the great mixture of behaviors, styles and realities in so little space is what makes this avenue such an interesting place so full of life.

written by jorgesato on 2010-09-09 in #world #locations #travel-destination #locations #sao-paulo #turism #avenida-paulista #brazil #modern #behavior
translated by rsadi

2 Comments

  1. glenn
    glenn ·

    excellent

  2. bemdaponte
    bemdaponte ·

    when in São Paulo, do what "paulistas" do...

More Interesting Articles

  • Most Popular Photo Last Year: May 22, 2013

    written by icequeenubia on 2014-05-22 in #news
    Most Popular Photo Last Year: May 22, 2013

    Most of us have been reminded not to put unnecessary element right in the center of a picture, but knowing how crazy lomographers can get, a rule as rigid as this will definitely be broken!

    2
  • Tinker on the fly: A color filter made from spoiled film

    written by dopa on 2014-05-25 in #gear #tipster
    Tinker on the fly: A color filter made from spoiled film

    Probably each one of you has been annoyed with failed film. This is particularly annoying when you get the developed film back from the lab, but you get blanks because the film was not exposed. It's either the film transport didn't work, or you have not taken the lens cap off, etc. Read on and I'll show you an alternative to just throwing away the film: Simply use it as a color filter for your camera, with the La Sardina for example.

    3
  • Top Shoutbox Users of May 2014

    written by icequeenubia on 2014-06-08 in #news
    Top Shoutbox Users of May 2014

    Take an interest in that little box in our website because it is one of the perfect avenues for your voice to be heard by our always busy Community!

    3
  • Shop News

    Fuji Instax Wide 300 & 10x Fuji Instax Wide Film

    Fuji Instax Wide 300 & 10x Fuji Instax Wide Film

    With this bundle you are ready to shoot with the Fuji Instax Wide 300 and dig in to the instax world – on top you save 20% on Fuji Wide film!

  • Get Ready For a New Cine Film On Monday October 13th! Sign-Up to Hear about the Launch as Soon as it Happens

    written by tomas_bates on 2014-10-09 in #news
    Get Ready For a New Cine Film On Monday October 13th! Sign-Up to Hear about the Launch as Soon as it Happens

    Did you enjoy shooting with Cine200 Tungsten Film when it launched? Or were you one of the unlucky many who missed out on this ultra-limited edition emulsion? Well, we’re thrilled to say we have an exciting follow-up to Cine200 which will launch in just a few days! And as the other film sold out so fast, we wanted to give you the opportunity to sign-up to our list to get the news as soon as it happens.

    1
  • Then and Now: Sungseok Ahn's 'Historic Present'

    written by chooolss on 2014-05-29 in #lifestyle
    Then and Now: Sungseok Ahn's 'Historic Present'

    Seoul, South Korea is among the most progressive cities today, famous for its innovations in various fields and being hailed as the most connected city in the world. But have you ever wondered how certain places looked like decades ago? Have a look at Korean photographer Sungseok Ahn's fascinating series after the jump!

  • Pushing Boundaries: Multiple Exposing Film Soup

    written by Amber Valentine on 2015-04-21 in #world #tipster
    Pushing Boundaries: Multiple Exposing Film Soup

    As you may have read in my previous article, I truly fell in love with Lomography when I combined my Fisheye camera with an old Canon AE-1 for magical photographic results. Last summer, I took so many pictures of flowers that it started to become almost boring for me. My waning interest and the coming winter meant that I had to figure out something else to do with my 35mm film.

    1
  • Shop News

    Diana Mini and Flash Petite Noire at 25% off

    Diana Mini and Flash Petite Noire at 25% off

    At 25% off you can take dreamy 35mm images with this little black beauty. Beam coloured light into your shots with its accompanying Diana Flash Back accessory and be the analogue king of the night.

  • Belair Blowout: 20% Off Belair Instant Back & 35mm Back!

    written by shhquiet on 2015-04-10 in #gear #news
    Belair Blowout: 20% Off Belair Instant Back & 35mm Back!

    When it comes to shooting premium medium-format photography, we know the Belair X 6-12 is your go-to choice for incredible results — are you ready to extend those results to new realms?

  • The Lomo’Instant Splitzer: the Must-Have Slice and Dice Accessory!

    written by bgaluppo on 2015-03-06 in #gear #lifestyle
    The Lomo’Instant Splitzer: the Must-Have Slice and Dice Accessory!

    What exactly do I feel while waiting for my Lomo'Instant photos to be developed? I have to say I get a mix of "Surprise me, dear Lomo!" but also some "Did I capture it as I wanted?" kind of thought. No matter the school of thought, with the Splitzer you can add so many cool effects to your photos you'll definitely embrace it!

  • Lomography Day Trips: Bandung, Indonesia, Part 1 - Join Our Lomowalk!

    written by adi_totp on 2014-09-08 in #world #locations
    Lomography Day Trips: Bandung, Indonesia, Part 1 - Join Our Lomowalk!

    Where do I begin? Believe me, I know many places in Bandung. From a cozy cafe to where the famous street food and maybe even drinks can be found, to places for lomowalks, it would be my pleasure to show you all around Bandung - the city I love and the city of love!

  • Shop News

    Fuji Instax Wide 300

    Fuji Instax Wide 300

    Shoot wider and bigger with this new instax camera that has film format twice the size of the instax mini films!

  • When the Soul Speaks Through Images: an Interview with Suji Park

    written by bgaluppo on 2015-05-21 in #people #lifestyle
    When the Soul Speaks Through Images: an Interview with Suji Park

    When a truly fascinating photograph hits you, it’s powerful enough to transport you to the story that is being told in that image. Such is what happens when one sees Suji Park's work for the first time. It’s as if you can actually hear and feel the details of each snapshot — the warmth of a late afternoon sun, the complex silence of nature or a dry and nostalgic solitude.

    2
  • Angela Izzo on Shooting with the Diana Mini, Photographing Musicians, and Then Some

    written by Julien Matabuena on 2015-04-29 in #people #lifestyle
    Angela Izzo on Shooting with the Diana Mini, Photographing Musicians, and Then Some

    While many of us can only dream of working with musicians and photographing them, Angela Izzo's job entails exactly that. Apparently, this is a fulfillment of her own dream that she had when she was younger. In this interview, Izzo talks about her beginnings which, of course, included going to as many shows and festivals as she possibly can; some of her most memorable on-the-job-experiences with the likes of The Doors, Lykke Li, Jack White, Edward Sharpe and the Magnetic Zeros, and Chris Robinson Brotherhood; her inspirations and other interests; and her love for film photography and Diana Mini. And to those looking into fulfilling their own dreams of working in the same industry, Izzo also shares helpful advice based on her own experiences.

  • November Workshops & Events at the Lomography Gallery Store Soho

    written by dribri on 2014-10-22 in #events

    November is almost here and so is winter -- we might as well embrace both. This coming month we have the Lomo'Instant Launch Party (that everyone should attend because it's going to be FUN!) with a follow up workshop, a La Sardina light painting session, and a planned trip to the Winter Wonderland with the LC-A+ to get us in the mood for the holiday season!