The Lomo Embassy was invited to come up with a lomo wall depicting Pinoy pride. The lomowall was composed of 100 photos from lomomomanila members and was displayed in the atrium of the Market! Market! mall on June 12, 2010—Independence Day, no less.
Many groups and organizations took advantage of June 12 weekend to organize exhibits, concerts, and other events commemorating Independence Day. The Lomo Embassy and lomomanila was invited to come up with a lomowall by the marketing group of Market! Market! The theme was “Pinoy Pride.” We were given less than a week to send our entries and to come up with the wall. The task was easy and people had an abundance of lomo shots, depicting the theme. The wall was raised in good time to be part of the mall-wide event.
During the celebration, there were dance numbers, bands, displays of various clothes brands with Pinoy slogans. There were photos of President-elect Noynoy Aquino during his campaign sortee. There was a testimonial wall werein anyone was invited to scribble a few lines saying how proud he or she is to be Pinoy. Other advocacy groups also got to advertise their activities. Aside from the mall crowd, one would notice that most of the audience in attendance was the youth. This is a good sign because they are our pride and hope, we are working hard to give them a better future.