Action Sampler Makes Appearance in Recent World Cup Ad

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Lomography got some mass exposure when the Action Sampler appeared in a recent ad for Pepsi aired in Thailand during FIFA World Cup 2010 games. The lomo classic appears on a T-shirt worn by a character in the ad.

Many Thais are getting their first exposure to lomography as they watch the games of the FIFA World Cup Championship this month.

The Action Sampler makes an appearance in an ad being aired during the games. The ad is for the soft drink, Pepsi, and features a crowd of Thai youth with faces painted to celebrate the World Cup unfurling banners featuring international football stars.

Look closely, and you’ll see that one of the youth is wearing a T-shirt bearing the image of the quad-lensed classic.

Thailand is a very lomo-friendly country and features a Lomography Embassy Store in Bangkok. It’s fun to visit there and see signs of lomo culture almost everywhere.

written by tiro8 on 2010-07-02 in #news #tv #world-cup #action-sampler #publicity #thailand #television

6 Comments

  1. panelomo
    panelomo ·

    coooliooo!

  2. superlighter
    superlighter ·

    yeah cool ad!

  3. delaware-fotoguy
    delaware-fotoguy ·

    Definitely an awesome add and a cleaver way to sneak in some exposure for lomography to.

  4. eva_eva
    eva_eva ·

    cute! :D

  5. jeepeng
    jeepeng ·

    nice t-shirt, where to get?

  6. tiro8
    tiro8 ·

    @jeepeng: very good question. i didn't see any lomo shirts while i was in bangkok, maybe i just didn't go to the right shops. anyone know?

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