Paris: The Launch of This Camera with the Name of Spinner 360º


Reasons to Flip: The tale of a nice and somewhat unusual launch in the Lomography Gallery Store in Paris

“Flipper”. That means to “freak out” in French. Those dolphins!

Flipper and Friend.

We had some serious reasons to freak out collectively here in the little boutique in Paris. Preparations for another of those legendary parties at the shop had just been concluded. The phantastic Spinners 360sº had been piled up and properly hidden under purple velvet, our lovely 3d image of swimming dolphins (14,90 euros at the local gadget store) had been hung on the wall, the quality beers had been chilled in the fridge.
Voila! Capcom, all systems GO!

Elaborate Shop Stickers.

And then something weird happened: A grey minivan pulled up in front of the shop and a lady and two gentlemen hopped off and went straight into the store. I think they were a bit puzzled to find the spacious interior of our little shoppe crowded with Bier drinking youngsters. They stared at the cameras and we stared at them and then they stared friendly at us. And during the staring we realized that one of the gentlemen, their leader if you will, was none other than Mr Bruce Weber. If the name does not ring a bell to you, he is a photographer of the more famous kind. Very more famous. Coincidence.

So one did proceed to the unveiling of the not so mystery product by that time. (Thank you, thank you spinning earth, thank you timezones!) You could almost hear the sound of popping eyes! Our lovely guests were flipping about the Spinner 360º. Mr Weber, a dedicated lover of analogue photography (probably the only top professional who is still 100% celluloid), shyly asked if he could buy one or two, then summoned his assistant to get his Mamya (or was it a Fuji) with a lovely wooden handle. It looked a bit like his namesake Bruce Springsteen’s Telecaster. He started to shoot our shop. We worked, too: we drank beer that had to be drunk, listening to old 12" of Mr Dean “Dino” Martin (a true gentleman btw). Mr Weber had to leave and he left with a shopping bag that was not empty. And he left happy. And the left behind were happy, too. A brief but delightful encounter

First Spinner Client in Paris: Mr Bruce Weber and his assistants.

Among the more famous Lomography enthousiasts we had Paulo, jolipunk, buster adams, caroline kei, Nico (the guy who prefers to stay anonymos) etc. here to behold the unveiling. An impersonator of the Ambassador was also spotted! It was a lovely evening under the rainy Paris sky. But hey, flowers need water, so the rain was very pleasant!

The Ambassador and an impersonator.

Legal sidenote!
Due to the threat of a lawsuit by our law-abiding and fun-toleratingly challenged neighbors upstairs, we did not have a band this time.

written by ringo on 2010-06-10 in #news #gallery-store #party #flipper #bruce #weber #spinner-360 #paris #launch


  1. severin
    severin ·

    a very splendid article

  2. ringo
    ringo ·

    much thanks for the flowers, severin. i make big effort to write nice.

  3. mandi
    mandi ·

    lovely. especially decoration is top-notch.... those finely nuanced references to pop culture....

  4. ringo
    ringo ·

    thank you. we do our best here at lomography paris. we concur with mr simon and mr garfunkel: keep the customer satisfied!

  5. takitani
    takitani ·

    Superbe! Those dolphins! Ha!:-)

  6. adamscott
    adamscott ·

    A big dicks'up from me!

  7. vicuna
    vicuna ·

    Was surely agreat launch party! And wow, Mr Bruce Weber! I'd like to see his first Spinner shots, they surely will be totally amazing!! :)))

  8. ringo
    ringo ·

    i told him the first roll might not turn out to his satisfaction. although not in those terms. i used obscenity. and it was not very chanel. followed by the words "excuse my french".

  9. blue-dog
    blue-dog ·

    Nice really nice..wish I could have been there. Happy days and nights to you.

  10. ullilomo
    ullilomo ·

    holy spinshizzle! you did it again, ringo, ringo, you rock!

More Interesting Articles

  • Lomo'instant Party Recap UK

    written by hannah_brown on 2014-11-18 in #news
    Lomo'instant Party Recap UK

    Last week we celebrated the arrival of the Lomo'Instant camera at the Lomography Soho Store with a huge launch party. We opened our doors late to showcase this exciting new compact instant camera! We gave you the chance to hold this beauty in your hands and have your photo taken in our instant photobooth. Read on to catch the event highlights.

  • Lomography x Nixon Exhibition Party in Paris

    written by lomographyfrance on 2014-09-16 in #events
    Lomography x Nixon Exhibition Party in Paris

    On September 11, Lomography France launched the Lomography x Nixon exhibition as part of the Nixon Surf Challenge. The event was held at the Lomography Gallery Store in Paris, with more than 250 people in attendance. Relive this great evening by reading the rest of the article!

  • Lomo'Instant LomoAmigo: Fivi Lai

    written by sanamiii on 2014-11-18 in #people #lomoamigos
    Lomo'Instant LomoAmigo: Fivi Lai

    The world's most creative instant camera – the Lomo'Instant — is now available at both Lomography Online stores & Gallery Stores worldwide! Lomography Hong Kong has invited a few popular locals to try this instant camera, and one of them is fashion and graphic designer Fivi Lai. Fivi answers a few questions in this exclusive interview, and shares quite a few of her creative instant snaps taken with the Lomo’Instant.

  • Shop News

    Try the LomoLAB Development Service!

    Try the LomoLAB Development Service!

    Whatever kind of film development you're after, you'll find it here! Now you can confidently shoot from the hip without having to worry where to develop those film rolls!

  • Lomography Film Photography Day 2015 Round-Up!

    written by Julien Matabuena on 2015-05-04 in #world #news #events
    Lomography Film Photography Day 2015 Round-Up!

    Film Photography Day celebrations organized by Lomography Gallery Stores worldwide in April proved to be a huge success, thanks to everyone who joined in on the fun. Find out how film aficionados commemorated the much-anticipated day in our Gallery Stores in Hong Kong, Tokyo, London, Paris, and New York City through this photo gallery!

  • Loving the Lomo'instant!

    written by hannah_brown on 2015-01-16 in #news
    Loving the Lomo'instant!

    It's only been a few months since the lovely Lomo'instant camera was officially launched online and in the Lomography stores. Since then this Instant compact camera has been flying off the shelves. You've all been busy experimenting and uploading your amazing shots so we've decided show you some of the best shots out there to inspire you to get creative!

  • Unlock Your Creativity with Skillshare and Lomography Rumble

    written by givesmehell on 2015-04-02 in #people #competitions
    Unlock Your Creativity with Skillshare and Lomography Rumble

    Film Photography Day 2015 is an exciting event happening on Sunday, April 12. To celebrate this day, Lomography has teamed up with Skillshare to launch a series of FREE classes to help you make the most of your Lomo cameras. To throw in a little more fun, we're also hosting a competition to win a Diana Deluxe Kit and a full year of premium membership to Skillshare to take tons of awesome photography classes. Read on to find out more!

  • Shop News

    Give your space a facelift with your own analogue print

    Give your space a facelift with your own analogue print

    Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

  • Marcus DeSieno's 'Cosmos'

    written by Julien Matabuena on 2015-02-18 in #people #lifestyle
    Marcus DeSieno's 'Cosmos'

    In this aptly-titled series, one photographer attempts to comprehend the vastness of the universe through a rather unusual process.

  • Sam Cornwell Opens Photographic Art Gallery, Holds First Exhibit

    written by Julien Matabuena on 2015-03-11 in #world #news #events
    Sam Cornwell Opens Photographic Art Gallery, Holds First Exhibit

    The artist launched the exhibit "Tacky Red Cameras" just last month to coincide with the opening of his photographic art gallery in Hawick, Scotland.

  • Winter Wonder Treats - Buy One and Get One Free!

    written by shhquiet on 2014-11-24 in #news
    Winter Wonder Treats - Buy One and Get One Free!

    Buy a camera from our Winter Treat selection and get one for free to share with your loved one! This offer is valid Online and in Lomography Gallery Stores until 26th November.

  • Shop News

    Diana Mini and Flash Petite Noire at 25% off

    Diana Mini and Flash Petite Noire at 25% off

    At 25% off you can take dreamy 35mm images with this little black beauty. Beam coloured light into your shots with its accompanying Diana Flash Back accessory and be the analogue king of the night.

  • St. George's Day Recap

    written by gise11e on 2015-05-05 in #world #locations #videos
    St. George's Day Recap

    St. George's Day was sunny and full of energy this year. A group of Morris dancers graced us with their presence around Soho, and we took the chance to do an impromptu shoot with our favorite cameras just outside the Lomography Gallery Store!

  • Shift School Paris Photo Competition: The Winners

    written by efrost on 2014-11-05 in #competitions
    Shift School Paris Photo Competition: The Winners

    It looks like it’s time to get out the cameras and pack your bags. Together with the Shift School Dresden, we offered amazing prizes, including an insider trip to Paris, where you can take part in photography courses and visit the world-famous Paris Photo Tradeshow. Of course, there’s also a ton of Lomography prizes at stake like cameras, accessories and film so that the winner can capture memories from the trip on film. And now to announce the winners!

  • Emily Soto Petzval Portraits: Bloom Exhibition Launch Party

    written by lomographysoholondon on 2015-07-27 in #world #events
    Emily Soto Petzval Portraits: Bloom Exhibition Launch Party

    Lomography Gallery Store Soho is thrilled to announce the launch of the Emily Soto Petzval Portraits: Bloom Exhibition. Join us on August 20th from 6-9pm for the opening night of this beautiful exhibition.