In the Shop: ModCloth

Interview with ModCloth co-founder Susan Gregg Koger.

ModCloth is a primo place for all your fashion and home needs. The collections are always a mix of vintage and throw back. The eclectic range is due to new ideas in the fashion retail world. Susan Gregg Koger, one of the founders of ModCloth.com, has some progressive ideas in how fashion retail is done. She campaigns to create democracy in the fashion world, letting her customers decide what they want to wear. No fashion dictators here. Power to the people! She’s also a source of inspiration for young entrepreneurs: She began tackling the fashion world at the age of 17! Now this is somebody we had to find out more about…

We’re curious. Can you tell us more about the origins of ModCloth?
ModCloth came from my love of thrifting and my inability to leave a beautiful piece of clothing on the rack. My boyfriend (now husband) Eric and I founded the site back in 2002, right after we graduated from high school. It started as a hobby business to help us make some extra money for college, and it has grown tremendously since. We now sell vintage inspired fashion and decor from independent designers to customers all over the world!

What ONE PERSON would you love to have a one on one photo shoot with?
I’ve been pretty obsessed with Chloë Sevigny’s personal style lately, so I’d have to go with her. I think we’d have a lot of fun. Chloe, call me!

You get a golden ticket to shoot for one whole day, any place in the world, where do you choose?
I’ve never been to Japan but I am absolutely enraptured by the street style coming from that part of the world. Also, I love taking pictures of my food, and Japanese food is just plain pretty.

“I never leave home without… : “
Mint chapstick. Can’t get enough of the stuff.

Perfect accessory to go with your camera?
A cute vintage (or vintage inspired) purse, of course!

If you were a Lomography camera, which would you be?
The Diana F+ CMYK, because I love dressing up and standing out from the crowd.

Latest inspiration?
It’s really off-season and kind of bizarre, but lately I’ve been inspired by vintage ceramic Christmas trees. I honestly can’t explain it, but they’re really appealing to me right now.

Favorite time of day to snap photos?
Late afternoon in the spring when everything is glowing. It’s a good excuse to get outside and enjoy the scenery.

What’s next for ModCloth?
We’re going to democratize the fashion industry and change the world! We like to dream big :)

Susan’s Advice of the Day:
Do what you love.

Visit ModCloth as they host their very own Diana F+ Camera Contest! Act fast as the contest is only on from May 13th – May 28th.

Check out these shots by Mara Coombes of the ModCloth crew! :

written by jeffmoore on 2010-05-17 in #news

More Interesting Articles

  • A Quick Chat With Susan Burnstine

    written by cheeo on 2014-03-31 in #lifestyle
    A Quick Chat With Susan Burnstine

    We’ve featured the otherworldly work of fine art photographer Susan Burnstine in the magazine a while back and we’re happy to return with more. We’re lucky enough to have the photographer herself talking about her creative process, following your own decisions when shooting, and every little frame in between.

  • Analogue Celebrations: An Interview with Alex Schwaderer from fraisr

    written by zonderbar on 2014-07-24 in #lifestyle
    Analogue Celebrations: An Interview with Alex Schwaderer from fraisr

    Buying, Selling, Doing Good - this is the motto of fraisr, a Berlin-based start-up that aims to encourage people to donate, and to help motivated people who don't have the financial means to take action. In a quest of good will, Lomography joined forces with fraisr recently. Learn more about the shopping platform for good causes and get to know its co-founder and CEO, Alex Schwaderer.

  • C/O Berlin Moves to Amerika Haus, Grand Opening slated for October

    written by analogeanstalten on 2014-08-05 in #events
    C/O Berlin Moves to Amerika Haus, Grand Opening slated for October

    C/O Berlin is a foundation, thus independent from state grants and capitalist interests. It is focused on fostering contemporary and young-blooded photography. In 14 years, the team has grown from three founders to a group of 53 people that guarantees independent exhibitions. After many years of residing in the "Postfuhramt" in Berlin Mitte, this extraordinary cultural institution has found a new place to stay for the next 16 years: the Amerika Haus.

  • Shop News

    Take photos in 3 different formats with the sleek limited edition Belair X 6-12 Trailblazer!

    Take photos in 3 different formats with the sleek limited edition Belair X 6-12 Trailblazer!

    The expansive 6x12 format allows you to capture a vast space that makes for jaw-dropping photos; whether landscape, portrait or anything else you feel like shooting. Wait there’s more; the Belair X 6-12 can also shoot in both square 6x6 and regular 6x9 formats. So whatever shape you’re in, the Belair X 6-12 is ready to match you!

  • Icons in Focus: Robert Capa

    written by chooolss on 2014-10-22 in #lifestyle
    Icons in Focus: Robert Capa

    Today marks the birth anniversary of one of the 20th century's most celebrated lensmen and Magnum Photos co-founder, Robert Capa. He would have been 101.

  • An Interview With Malin Fabbri About Alternative Photography

    written by jacobs on 2014-11-14 in #lifestyle
    An Interview With Malin Fabbri About Alternative Photography

    We recently had the opportunity to chat with founder and editor of AlternativePhotography.com, Malin Fabbri, and we are pleased to now share it with you! Our goal was to better understand the inner workings of the Alternative Photography community and its formation, as well as get a sneak peek into the life of its founder. Malin was generous in sharing her knowledge, wisdom and history and we are grateful for it, as we're certain you will be also!

  • Alternative Photographic Processes: The Global Survey

    written by hembot on 2015-01-23 in #lifestyle

    The website and community “Dutch Alternative Photography” recently ran the first ever survey on alternative photographic processes around the world. Being big fans of the site, we got in touch with founder An Zuriel to find out the results! Read on to find out more …

    2
  • Shop News

    Adopt an Adaptor and use your Petzval Lens on a huge variety of Cameras!

    Adopt an Adaptor and use your Petzval Lens on a huge variety of Cameras!

    Find a fine selection of Adapters and Filters for your Petzval Lens in our Online Shop. Bundle up and get discounts up to 20%!

  • LomoAmigo: Singer and Songwriter Ceylan Ertem

    written by nural on 2014-03-10 in #people #lomoamigos
    LomoAmigo: Singer and Songwriter Ceylan Ertem

    Musician Ceylan Ertem couldn’t stop taking pictures despite her busy schedule last November. In this interview, she shares her experience with the Diana F+.

  • Playing Detective: An Interview with Derek Woods, the Man Behind the Controversial True Detective Photo (NSFW)

    written by Jill Tan Radovan on 2015-02-05 in #people #lifestyle
    Playing Detective: An Interview with Derek Woods, the Man Behind the Controversial True Detective Photo (NSFW)

    Derek Woods is an Los Angeles-based photographer who previously got involved in a controversy surrounding a photo that was used in the opening credits of the HBO TV series "True Detective." Coincidentally, Woods happens to be a member of the Lomo community, and it became vital to interview him regarding the issue. The interview was successful and was published in May last year. His current project, 365 of Lomography, will chronicle his day-to-day exploits with Lomography cameras. To jog your memory, and to re-acquaint you with Woods, we are republishing our interview with the controversial photographer. Please take note that some of the photos are NSFW.

    4
  • Art Hunter Sardinas x Simone Legno from tokidoki

    written by mindofmyra on 2014-10-02 in #people #lomoamigos
    Art Hunter Sardinas x Simone Legno from tokidoki

    We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share with you the masterpiece of Simone Legno from tokidoki! Simone Legno is the creative director and co-founder of tokidoki, which stands for "sometimes" in Japanese. He chose this word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person.”

  • Shop News

    Still one of the Best - Horizon Kompakt

    Still one of the Best - Horizon Kompakt

    The Horizon Kompakt is a miracle in the shape of a 35mm camera. Just watching its multi-coated swing lens as it sweeps 120° degrees is a wonder to behold. With "Day" and "Night" shooting settings and battery free operation, it's also incredibly simple to use. Capture picture-perfect panoramas and get prints approximately the size of two standard frames. With the Kompakt, you'll see the world from a whole new perspective.

  • Infrared Korea Through the Eyes of Patrick Bresnahan

    written by joanna235 on 2014-08-18 in #people #lomoamigos
    Infrared Korea Through the Eyes of Patrick Bresnahan

    Patrick Bresnahan is a film photographer based in Korea who has taken brilliant analogue photos over the years. In this exclusive interview with Bresnahan, he talks about his experiences in a foreign land.

  • Petzval LomoAmigo: Singapore's Raymond Phang

    written by edwinchau on 2014-11-24 in #people #lomoamigos
    Petzval LomoAmigo: Singapore's Raymond Phang

    Raymond Phang is a professional wedding and commercial photographer based in Singapore. He shot with the New Petzval Lens recently and produced quite a few memorable couple photos. In this exclusive interview, he shares tidbits from his Petzval experience.

  • Turkish Petzval Artist: Ayman Şanlıtürk

    written by merveengin on 2014-10-24 in #people #lomoamigos
    Turkish Petzval Artist: Ayman Şanlıtürk

    Ayman Şanlıtürk took the New Petzval Art Lens for a spin and his portraits are currently on exhibit in Lomography Embassy Store Istanbul. Here are snippets from Lomogarphy Istanbul's interview with the talented photographer.