Last week, Lomography Gallery Store Sheung Wan threw a launch party for the new Petzval Lens. Delicious refreshments and wine were served to guests who were also invited to experience the magical capabilities of the Petzval lens.
The Petzval's magnificent colour tone and shallow depth of fieldmake it second to none. Combined with special bokeh shapes, these features give photos a dreamy, surreal efffect.
Using light to capture the perfect magical portrait
For you to capture a beautiful Petzval portrait, special attention should be given to the photographer’s arrangement of the lights.
Tips on the light set-up
Pick an indoor site with white walls as your location. White walls allow photographers to use only one light source because white walls reflect the light and thus give out wonderful soft lighting, which is also called bounced light. It projects very soft light on the subject, making it look more natural.
Flash is also a good light source to replace professional lighting. If you have some accessories like umbrella reflectors or soft box, you will be able to create soft lighting which makes the subject’s face more natural.
Get a wireless flash trigger if you have enough budget. A flash trigger allows you to create a different light effect. Therefore, you can make different professional shots with beautiful lighting even during outdoor shoots.
Guests were amazed by the stunning Petzval portraits and they received the photographs through e-mail right after the shoot. Then they shared the photos with friends immediately using the hashtags *#Lomography* and *#Petzval* !
The time has come to launch our amazing new Lomography Art Lens - the Petzval lens. What better way to celebrate than by throwing a party on August 21 at the Lomography Gallery Store Soho? There will be live music from London-based folk singer Denai Moore, lots of bubbly and the chance to meet the lens face-to-face! Read on for full details.
“The perfect portrait is somewhat like the Holy Grail,” notes Jonas in our interview, and his selection of Petzval portraits leaves one almost breathless,close to perfection. It helps to have beautiful subjects, but it’s amazing how the doctor and talented photographer has seem to have mastered the Petzval Lens' bokeh capabilities. Meet Jonas Hafner, the creator of the blog “Aufzehengehen.”
The day has finally come! We are very excited to tell you that you can now order the Lomography New Petzval Lens for immediate delivery from the Online Shop or purchase it in your hands at Gallery Stores. To put full focus on our favorite portrait lens, soon we will be hosting special launch parties in our Gallery stores all over the globe! So do not miss an opportunity to become part of the sensational New Petzval Lens family today.
You’ve shouted your analogue love from the rooftops and worn your heart on your sleeve – Now it’s time to take it to the next level and wear it on your skin! Our new Lomography Tattoos are fun, easy to apply and come in five designs.
Matthieu Soudet is a child of photography. He started shooting in his native Normandy when he was only nine years old. Since then, he has dedicated his life to capturing magical moments and puts his boundless creativity to good use through beautiful pictures and portraits. He tested the New Petzval Art Lens tells us about his experience in this exclusive interview.
As we were admiring our community Petzval photographs, we came across the amazing pictures of jules78. This very young but already promising photographer was delighted to share his experience and give advice to future owners of the brass lens. Read his interview after the jump!
Feldküche is a group that organizes dinner parties with a difference by cooking wonderful meals for groups throughout the Austrian countryside. This summer, we gave them a New Petzval lens to use in capturing their wonderful gatherings of people, food, drink and nature. We then got the opportunity to chat with Martin Fetz who runs the organization about what they do and their experiences shooting with the Petzval.
Self-taught photographer Zoë Noble who also runs überlin, a platform for Berlin’s creative professionals,grabbed the opportunity to test the New Petzval Lens last month. The city was full of colorful and shiny Christmas lights, and Zoë couldn't resist the urge to capture the visual spectacle with the Petzval Lens. She speaks of her experience in this exclusive interview.
After our previous little chat with Samantha of FEElim Photography, we just couldn't wait to learn more about her pre-nuptial photography experience using our Petzval Art Lens, and were eager for some tips on how to use the lens for a prenup shoot. Read on for our interview with Samantha and of course, get hold on her amazing photography along with a few pre-wedding shots!
Fancy building a camera museum or, well, simply have hundreds of cameras at your disposal? You might want to take a look at this newest camera lot to show up on eBay, which includes 600 cameras by various makers and carries a "Buy It Now" price tag of $34,900.00.
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
The LomoChrome Purple is easily one of the coolest films to come out in a very long time. The amazing colors and vibe it gives each shot and its wide range of exposures make it a must-have and must-shoot film. Here are some cool ways to help you get the most out of your LCP.
In the third and final installment of his Russian love story, Herr Willie recalls some of the most memorable experiences from his trips to post-Soviet Russia, including traveling aboard the Trans-Siberian Railway and shooting with the La Sardina for Lomography on assignment, and waxes nostalgic about all the amazing people he had met.