The time has come to launch our amazing new Lomography Art Lens - the Petzval lens. What better way to celebrate than by throwing a party on August 21 at the Lomography Gallery Store Soho? There will be live music from London-based folk singer Denai Moore, lots of bubbly and the chance to meet the lens face-to-face! Read on for full details.
Electro-pop princess FEMME is a London-based singer who has recently finished her American tour. We gave her a Fisheye 2 and asked her to document some of her adventures in analogue. Read on for the full article.
Ellie Smith is a London-based fashion and portrait photographer with a real talent for taking simple and beautiful portraits. Recently, she took the Petzval Art Lens to the streets of East London to capture some urban shots. Read on for the full interview and see her striking photographs.
The London Analogue Festival celebrates everything analogue, from music art, film and of course photography too! This year’s festival takes place at the OXO Tower in London from September 12 to 14. Lomography will be hosting a special Sprocket Rocket Workshop on Saturday, September 13. It’s completely free to attend but booking in advance is advised. Read on for details.
When we get the chance to celebrate Christmas in the city, we like to make it a fancy occasion. That's why this time we grabbed the perfect companion for crisp, Christmassy evenings on the town — the New Petzval Lens! Check out the video below to see just how beautiful this lovely lens can frame your holiday memories!
Done shooting and want your films to be processed? We can process your colour and black & white 35mm, 120 or 110 films! Development, prints and scans are also included. (Service availability depends on your markets)
This month, after waiting for three years, my city Como hosted the Tour of Lombardy, an important event in the male elite road cycling tour. With my Fed 3 loaded with black and white film and equipped with ultra sharp Industar 50/3.5 lens, I documented the parade of cyclists who went to the starting line after they registered. Take a look after the jump!
Its majestic natural views that cannot be found anywhere else in the world have Iceland securing a spot in the bucket list of practically every intrepid traveler. Lucky for whatisphotography, who toured the country a couple of years back, she was able to see all the beauty Iceland has to offer with her very own eyes.
After a long wait, the Lomography Petzval lens has finally officially landed on our online shop and in our gallery stores. To celebrate and to get a glimpse of this legendary Petzval Lens, which was first conceived of in 1840 and reinvented by Lomography last year, we gathered media personalities and photography lovers at the Hong Kong Gallery Store for this very special evening.
Istanbul-based fashion and celebrity Photographer Murat Kıvrak recently took the New Petzval Art Lens for a spin. Read our exclusive interview with Murat, who reinvented the corporate identity of a porcelain factory with the new Petzval Lens.
To celebrate the classic Petzval Lens born in Vienna, we grabbed a New Petzval, left the office in the dust and went out into the beautiful golden day for a shoot among the historic hot-spots in the original city of music. Read on to see more of our imperial-themed photo shoot!