Electro-pop princess FEMME is a London-based singer who has recently finished her American tour. We gave her a Fisheye 2 and asked her to document some of her adventures in analogue. Read on for the full article.
Ellie Smith is a London-based fashion and portrait photographer with a real talent for taking simple and beautiful portraits. Recently, she took the Petzval Art Lens to the streets of East London to capture some urban shots. Read on for the full interview and see her striking photographs.
When we get the chance to celebrate Christmas in the city, we like to make it a fancy occasion. That's why this time we grabbed the perfect companion for crisp, Christmassy evenings on the town — the New Petzval Lens! Check out the video below to see just how beautiful this lovely lens can frame your holiday memories!
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
This month, after waiting for three years, my city Como hosted the Tour of Lombardy, an important event in the male elite road cycling tour. With my Fed 3 loaded with black and white film and equipped with ultra sharp Industar 50/3.5 lens, I documented the parade of cyclists who went to the starting line after they registered. Take a look after the jump!
Its majestic natural views that cannot be found anywhere else in the world have Iceland securing a spot in the bucket list of practically every intrepid traveler. Lucky for whatisphotography, who toured the country a couple of years back, she was able to see all the beauty Iceland has to offer with her very own eyes.
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
To celebrate the classic Petzval Lens born in Vienna, we grabbed a New Petzval, left the office in the dust and went out into the beautiful golden day for a shoot among the historic hot-spots in the original city of music. Read on to see more of our imperial-themed photo shoot!
Before smartphones and digital cameras, Diego Uchitel used a Polaroid to test his lighting. For many of his subjects, these dress rehearsal shots turned out as marvelous as the published pictures. David Bowie, Sarah Jessica Parker, Gisele Bundchen and many other celebrities exposed their delicate side for Uchitel's magical lens even after the main show.
Chris Pollard is a fashion photographer who, despite his exposure to the fast-paced world of runways and fashion, still has a passion for film photography. He expressed a keen interest in testing the New Petzval Lens, and we were more than glad to let him try it for himself. He shares photos ad answers a few questions in this exclusive feature.
If you visit London in the next few weeks,you might bump into a Paddington Bear sculpture more than once. Don't be alarmed, he's not following you around. There are hundreds of Paddington Bear sculptures dotted around the city in celebration of the launch of a new film. We captured a few using the glorious Petzval lens. Take a look here.
We’ve got some fantastic news for you — you’re not too late to join the party! Celebrate the Lomo LC-A’s 31 iconic years in the analog world with a festive discount on the Lomo LC-A+ and Lomo LC-Wide cameras!