Coming Soon, Happening Now: The New Lomography Mystery Product Part 4


With the three clues we’ve given, you’re probably close to figuring out what our new mystery product is. Today is the last clue and tomorrow we will divulge our exciting new development!

Tomorrow is the big reveal! Still not sure what our mystery product is? Well, we hope that this silhouette gives you a clear (or maybe dark?) idea of what it is. Go back to the previous clues and take a wild guess at what’s coming soon, happening now!

Clue 1: the joy of now!
Clue 2: your favorite photos to carry around
Clue 3: immediate satisfaction!

Now share your final answer in the comments section below and keep an eye out for the exciting news tomorrow!

Worldwide Launch Times

New York



Hong Kong


If you’d like to get to know what’s coming soon but happening now, make sure you are signed up to our newsletter!.

written by jillytanrad on 2014-05-26 in #news #coming-soon-happening-now #lomography-mystery-product


  1. objectionableconformity
    objectionableconformity ·

    Interesting. If its not a back, its some sort of instant point and shoot.

  2. ben158bc
    ben158bc ·

    A mini instant graflex would be pretty awesome..... Just saying :p

  3. poepel
    poepel ·

    instant pinhole???

  4. faaabii
    faaabii ·

    Hmm.. there's no existing lomographic camera(front), which looks like that. So I think it will be a completely new and lomo camera, instant only! :)

  5. wesco
    wesco ·

    Lomography Instant camera for sure, it might even take Instax wide film, as the box for the cartridge seems rather big compared to the front part with the lens. Makes it less portable also unfortunately...

  6. stouf
    stouf ·

    I kinda see a Sardina silhouette...

  7. djramsay
    djramsay ·

    please dont be premium cost

  8. trash-gordon-from-outer-space
    trash-gordon-from-outer-space ·

    Hej L O M O, for an I N S T A N T i thought this could be a whole new C A M E R A. Let's hope i don't have to take it B A C K.

  9. stratski
    stratski ·

    @djramsay: I'm hoping it'll be cheap(ish). They just released a premium lens, so now it's time for non-premium again. Like they did with the Petzval-Konstruktor last year.

  10. nar
    nar ·

    box shaped box shaped!!!

  11. micky_s
    micky_s ·

    i'm pretty sure it's gonna be an instant back for something...

  12. pearlgirl77
    pearlgirl77 ·

    lomo instant camera for fuji fp 100 film pleaaaase :D

  13. guanatos
    guanatos ·

    mmmmm what @ben158bc was saying about an instant graflex would be soooo awesome!

  14. jourdanlynch
    jourdanlynch ·

    Looks sort of like a folded LF camera from the side...

  15. bloomchen
    bloomchen ·

    to me it looks like the silhouette of the belair. but there is already an instant back. hmmm...

  16. sandravo
    sandravo ·

    This smells like crowd funding. Or a 6-month pre-order wait.

  17. iamtheju
    iamtheju ·

    So it's the instant back, but with a lens stuck on the front. Hopefully they will do something cool with it like giving it an M42 lens mount or something along those lines.

  18. qlamerand
    qlamerand ·

    I'd say, a simple instax mini point and shoot, no lightmeter, one or two apertures, one shutter speed. Hopefully a hotshoe.

  19. qlamerand
    qlamerand ·

    Or a instax wide pinhole camera ?

  20. sirio174
    sirio174 ·

    digital back for a lomo camera?

  21. clickiemcpete
    clickiemcpete ·

    Well I hope it uses regular Instax film and not the wide stuff as the wide is harder to find. Whatever it is I hope LSI is going to start offering some new and interesting products again as there haven't been too many in the past two years compared to the bonanza we were treated to a few years back. The Petzval is awesome but aside from that they seem to be straying into all kinds of directions and perhaps forgetting what got them here.

  22. mafiosa
    mafiosa ·

    The profile/silhouette images above make me think it might be an instant-back for the Sardina.

  23. saidseni
    saidseni ·

    ...and all we want is FILM!

  24. khess
    khess ·

    Another instant back. Yawn.

  25. yonosoydeaqui
    yonosoydeaqui ·

    La sardina instant, hope it is affordable!

  26. cornelius_rost
    cornelius_rost ·

    instant pinhole, I think.

  27. herbert-4
    herbert-4 ·

    I hope for something smallish, instant, and B&W...

  28. zpang
    zpang ·

    Looks like a pinhole camera.

  29. francois
    francois ·

    I'm going with the first clue that goes along the lines of getting instant film to be more instant.
    The answer is probably some sort of film toaster that rises the temperature of the film to accelerate development...

  30. vtayeh
    vtayeh ·

    I hope it's an instax back for the Lubitel +

  31. vicuna
    vicuna ·

    could be an instant back for Lubitel+….

  32. susanann
    susanann ·

    it's gotta be an instant of some kind.
    oh I hope so.

  33. _monochromia
    _monochromia ·

    Just gonna leave it here but that looks like the Polaroid SX-70 folding camera.

  34. patxisha
    patxisha ·

    It is a printer for smartphones.

  35. lomofrue
    lomofrue ·

    to me it looks like an instant back for la sardina

  36. muhamad_haiz_shamsudin
    muhamad_haiz_shamsudin ·

    Looking at the silhouette, I am gonna guess a Sardina Instant Back. The Sardina has a removable back, so yeah...

  37. jourdanlynch
    jourdanlynch ·

    I could be wrong but it doesn't look like a back for the sardina to me... Looking at my girlfriends... I can't find a angle to hold it to match the shape... The lens doesn't poke out as much... And the corners are round but not as tight.

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