The people we meet and the places we go to are essential ingredients to creating our most treasured memories. To preserve those memories, however, we need a little help from our trusty cameras, and if you want sharper, more vibrant memories with a blanket of vignette and oozing with unique character, hook up your camera with Lomography’s latest innovation, the New Russar+ Lens.
Again, Lomography brings you a brand-new reinvention of a time-honored classic. The *New Russar+ Lens* is a solid, high-quality, optical innovation that will allow you to shoot possibly everything and anything under the sun, as it is compatible with a wide variety of L39/M mount analogue cameras, digital mirrorless cameras and other cameras with the use of adapter mounts.
This photo gallery of analogue shots showcasing people and places proves just how creative one can get with the New Russar+ Lens. The simplest —let alone mundane— of everyday scenes are rendered spectacular and fascinating with the help of the New Russar+ Lens.
The New Russar+ is a stunning brass-bodied wide-angle lens. It is a pioneering update on the 1958 Russar. Thanks to its modified lens tube construction, the New Russar+ is compatible with L39 and M mount analogue cameras, digital mirrorless cameras and loads of other cameras using adaptor mounts. Visit the New Russar+ microsite for exciting information and stunning wide-angle photos.
Wilson Lee is not new to Lomography. He has taken photos using the Petzval Lens, and produced stunning results. Before going back to London to finish his master's degree, he used the New Russar+ lens and Lomography Lady Grey film to preserve his memories of his hometown, Hong Kong, in black and white.
As a game art designer, creating worlds and characters from his imagination is of second nature for Chen Chao. However, drawing with light and recording once-in-a-lifetime moments with his trusty analog cameras seem more magical, on a personal level. His LomoHome, which is filled with portraits of beloved subjects, most especially that of his little boy Liangliang, speaks volumes about his eagerness to preserve fleeting memories through photography.
London-based photographer Nic Walker is a stalwart of the Lomography Soho Store. He can been seen at most of our parities and is seriously passionate about film! He went on trip to Japan recently, armed with the Russar+ Lens and Lomo PurpleChrome film.
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
New York City-based graphic designer Markus Hartel has a passion for street photography. On one of his last strolls through the city, he captured some scenes on the busy streets with the New Russar+ Lens. Read on to learn about his experience photographing with the Russar+ and get insider info on how it is to be a street photographer in the Big Apple.
Some people say instant photos bring about a feeling of nostalgia. Although I often use the Lomo'Instant Camera with different crazy accessories such as the Splitzer and color gels, I have to agree there is something about it — dreamy vignettes maybe? — that always makes me want to go back in time and experience it all over again. In the name of analogue photography and good old memories, we passed by some classic spots in Vienna and took one shot after the other. Take a closer look at our gallery.
It was the Amazon which I had longed for my whole life. And when it was finally a set deal that I will travel to Brazil with two of my best friends for the Copa do Mundo (World Cup), we really had to start our adventure in the Amazon. I had known about this magical place deep in the rainforest. There was a lodge run by local people of indigenous background, with wooden houses that float on the water and a limited number of visitors. It was eco-tourism as how it should be. To preserve and to celebrate one of the most impressive locations I have seen so far.
LomoAmigo Heison Ng has once again shot a brilliant series of photographs. Last time, he shared photographs taken with the New Russar+ Lens mounted on his Sony A7 Camera during a trip to Paris and Barcelona. This time around, he created minimalist yet moody black and white photos, still with the New Russar+ Lens. Brace yourselves for his newest collection of New Russar+ Lens photographs!
Our Lomographers love their Petzval and, as a result, they have taken it to the most amazing places: gardens full of green, immensely busy cities and breathtaking landscapes. Yet, sometimes, all you need is what you have right at home. Keeping family memories with the Petzval Lens never looked this good, and golfpunkgirl does it well.
Have you been waiting for a good time to load up on films for all your treasured analogue cameras? The time has come with our stunning Advent deal of the day! With our sweet film packs, we make it easy to cache away enough to last the fun and festive parties coming up. Start stashing now by heading over to our Online Shop!
Get the perfect self-portraits or group photos with your friends with this instant camera! This camera allows you to be picture ready with its mirror next to the lens and gives you an idea where is best to smile!
With exceptional craftsmanship and features, the New Russar+ is indeed a fine piece of photographic gear. It's then only but right to photograph only the best images with this lens. That being said, here are a few tips to help you not only find the appropriate subjects, but also properly frame and capture them.
As a core member of Yamanaka Yuko, a local hiking group based in Hong Kong, AM Renault is deeply in love with nature. He is also part of the creative photography group Six Dimen Boy and is good at intertwining photography with art and design elements -- making photos not only useful for documenting what we see, but also as a means to tickle the imagination. The young and talented AM tried out the New Russar+ lens while traveling in Japan with his father. He talks about his experience and shares the sights from his journey in this Lomography Magazine exclusive.
The second trailer for "Star Wars:Episode VII - The Force Awakens" has the internet abuzz in the last last few hours. To join in on the fun, we scoured our archives and the cyberspace for some Star Wars treasures. Think Princess Leia and her double in that glorious gold costume, plus a photo of the new cast in roundtable discussion.