For an advertisement made (probably) in the Seventies, this Leica M4 ad's selling points still hold true for analogue lovers like us. Have a look!
Some vintage camera ads sound so ridiculous nowadays, but this one for Leica’s then flagship camera, the M4 rangefinder, is interestingly relevant to our current interests. You’d think that technology would have rendered their ads irrelevant, but this one in particular stands the test of time, as it focuses on the timelessness a fully manual camera can offer.
No electricity, no photocells, no indicators… the camera instead focuses on the consumer, particularly “those of you who prefer to do your own thinking, your own creating.” It’s funny that more than 40 years have passed since the introduction of the M4, and this ad still strikes a chord with analogue aficionados like you and I. A clever piece of advertising, wouldn’t you say?
Iconic photos from the past are hard to pass by. They just have this certain look and feel to them that made them memorable but an ad campaign for a newspaper in Cape Town, South Africa put a modern twist on some of them. Here’s a clue – selfies.
Are you still looking for the perfect last minute gift for your loved ones this holiday season? Don't fret! We have another incredible 15% off our cameras today! Surprise and delight with our wide selection of beautiful analogue cameras. But don't wait around to take advantage of this sweet deal — it's only valid for today.
Joe Brook is one of the most popular photographers in the West Coast skate scene, shooting for magazines like Trasher, Juxtapoz, Rolling Stone, and different outlets such as PDN and Kodak. Having previous experience with an old Petzval lens mounted on a 4x5 camera, it was but natural for him to try the new one. Brook talks about finding himself, his work, and shooting with the Lomograhy Petzval Lens in this exclusive interview.
This is a tutorial for the adventurous Lomographers, for those brave enough to do their own B&W and C-41 work but lacking the confidence to move onto E6. Fear no more! I am an enthusiastic home developer, just like the rest of you, I am not a chemical lab wizard! So if I can pull this off, so can the rest of you. Take a deep breath, relax, and read on. By the end of this article I hope you'll have mustered the courage to give it a go yourselves!
We almost can’t believe it ourselves but the LC-A is turning 30 years old this month! Join us in the Lomography Gallery Store Soho on Friday 13th June for an afternoon of treats, drinks and snaps. We have a lot on offer so read on…
For the last year we've been working on the next version of Lomography. We based our work on the feedback you’ve given us over the years and we wanted to share it as early as possible with you and can’t wait to hear what you think. Just one warning first: it is still in development and things can break. All the photos, comments, likes, homes and everything else were transferred as of October 16th, 2014. So anything you do on next.lomography.com won't be reflected on www.lomography.com and vice versa. Once we are done with testing, everything you did here will be deleted again. So this is a big playground for you to explore.
Chloé Vollmer-Lo's photos speak for themselves. Every image, whether it's a portrait or a seemingly simple snapshot of a street alley, tells a story. The Paris-based photographer tested the Petzval lens recently, and the results, as expected, speak volumes. She talks about her experience as a freelance photographer - and with the Petzval lens - in this exclusive interview.
Sprocket Love: The Sprocket Rocket is the world’s first wide-angle camera dedicated to sprockets. It shoots 18 panoramas on a standard 35mm roll and exposes the whole width of film including sprocket holes. Use its dual winding knobs for easy multiple exposures and generate perfect nighttime shots with the bulb setting.
"You put your camera around your neck in the morning along with putting on your shoes, and there it is, an appendage of the body that shares your life with you," said Dorothea Lange, the icon whose birthdate we celebrate today, May 26.