For an advertisement made (probably) in the Seventies, this Leica M4 ad's selling points still hold true for analogue lovers like us. Have a look!
Some vintage camera ads sound so ridiculous nowadays, but this one for Leica’s then flagship camera, the M4 rangefinder, is interestingly relevant to our current interests. You’d think that technology would have rendered their ads irrelevant, but this one in particular stands the test of time, as it focuses on the timelessness a fully manual camera can offer.
No electricity, no photocells, no indicators… the camera instead focuses on the consumer, particularly “those of you who prefer to do your own thinking, your own creating.” It’s funny that more than 40 years have passed since the introduction of the M4, and this ad still strikes a chord with analogue aficionados like you and I. A clever piece of advertising, wouldn’t you say?
Iconic photos from the past are hard to pass by. They just have this certain look and feel to them that made them memorable but an ad campaign for a newspaper in Cape Town, South Africa put a modern twist on some of them. Here’s a clue – selfies.
Are you still looking for the perfect last minute gift for your loved ones this holiday season? Don't fret! We have another incredible 15% off our cameras today! Surprise and delight with our wide selection of beautiful analogue cameras. But don't wait around to take advantage of this sweet deal — it's only valid for today.
Joe Brook is one of the most popular photographers in the West Coast skate scene, shooting for magazines like Trasher, Juxtapoz, Rolling Stone, and different outlets such as PDN and Kodak. Having previous experience with an old Petzval lens mounted on a 4x5 camera, it was but natural for him to try the new one. Brook talks about finding himself, his work, and shooting with the Lomograhy Petzval Lens in this exclusive interview.
This is a tutorial for the adventurous Lomographers, for those brave enough to do their own B&W and C-41 work but lacking the confidence to move onto E6. Fear no more! I am an enthusiastic home developer, just like the rest of you, I am not a chemical lab wizard! So if I can pull this off, so can the rest of you. Take a deep breath, relax, and read on. By the end of this article I hope you'll have mustered the courage to give it a go yourselves!
We almost can’t believe it ourselves but the LC-A is turning 30 years old this month! Join us in the Lomography Gallery Store Soho on Friday 13th June for an afternoon of treats, drinks and snaps. We have a lot on offer so read on…
For the last year we've been working on the next version of Lomography. We based our work on the feedback you’ve given us over the years and we wanted to share it as early as possible with you and can’t wait to hear what you think. Just one warning first: it is still in development and things can break. All the photos, comments, likes, homes and everything else were transferred as of October 16th, 2014. So anything you do on next.lomography.com won't be reflected on www.lomography.com and vice versa. Once we are done with testing, everything you did here will be deleted again. So this is a big playground for you to explore.
Most, if not all, of the photographs in Keis Iguchi's LomoHome were printed using traditional darkroom processes. He likens film photography to using cassette tape and relies on his favorite combination of LC-A and Ferrania Solaris 800 in creating evocative images. In this interview, our Newcomer of the Week from Tokyo Japan shares more about his affinity for analog photography.
Enjoy a truly analogue moviemaking experience with Lomography's 35mm movie camera and an accompanying accessory to watch your films with. View your masterpieces in the most analogue way possible with the LomoKinoscope. Get it now 20% off the regular price!
From the simple Vivitar 110 camera he received from his grandmother, Brett Wolff already accumulated close to almost a hundred cameras and accessories in his analog arsenal. Some of the cameras he treasured were even handed down by relatives and friends, making these more precious to him. Let's take a closer look at his camera collection.
Elvis Halilović turns chestnut wood into heirloom-worthy cameras known as Ondu. As a countdown to Pinhole Photography Day happening tomorrow, we show you how these pieces are shaped, sanded and assembled. All this effort for the love of a good picture!