For an advertisement made (probably) in the Seventies, this Leica M4 ad's selling points still hold true for analogue lovers like us. Have a look!
Some vintage camera ads sound so ridiculous nowadays, but this one for Leica’s then flagship camera, the M4 rangefinder, is interestingly relevant to our current interests. You’d think that technology would have rendered their ads irrelevant, but this one in particular stands the test of time, as it focuses on the timelessness a fully manual camera can offer.
No electricity, no photocells, no indicators… the camera instead focuses on the consumer, particularly “those of you who prefer to do your own thinking, your own creating.” It’s funny that more than 40 years have passed since the introduction of the M4, and this ad still strikes a chord with analogue aficionados like you and I. A clever piece of advertising, wouldn’t you say?
Are you still looking for the perfect last minute gift for your loved ones this holiday season? Don't fret! We have another incredible 15% off our cameras today! Surprise and delight with our wide selection of beautiful analogue cameras. But don't wait around to take advantage of this sweet deal — it's only valid for today.
Joe Brook is one of the most popular photographers in the West Coast skate scene, shooting for magazines like Trasher, Juxtapoz, Rolling Stone, and different outlets such as PDN and Kodak. Having previous experience with an old Petzval lens mounted on a 4x5 camera, it was but natural for him to try the new one. Brook talks about finding himself, his work, and shooting with the Lomograhy Petzval Lens in this exclusive interview.
For the last year we've been working on the next version of Lomography. We based our work on the feedback you’ve given us over the years and we wanted to share it as early as possible with you and can’t wait to hear what you think. Just one warning first: it is still in development and things can break. All the photos, comments, likes, homes and everything else were transferred as of October 16th, 2014. So anything you do on next.lomography.com won't be reflected on www.lomography.com and vice versa. Once we are done with testing, everything you did here will be deleted again. So this is a big playground for you to explore.
Done shooting and want your films to be processed? We can process your colour and black & white 35mm, 120 or 110 films! Development, prints and scans are also included. (Service availability depends on your markets)
When asked to recall the moment they first became truly interested in photography, most photographers would remember the magical feeling of picking up a hand-me-down or secondhand camera, the thrill of shooting an entire roll through, and the elation upon seeing and holding their first ever set of photographs. Caleb Savage, however, had quite a unique experience. At 10 years old, he had his first taste of working in the darkroom making prints at Boy Scout camp, thereby beginning a more than a decade-long affinity with photography.
You read the right, folks! The 175 Years of Petzval Legacy Competition is officially extended. Discover the additional prizes awaiting our lucky winners and meet the esteemed Petzval photographers that comprise our jury.