For an advertisement made (probably) in the Seventies, this Leica M4 ad's selling points still hold true for analogue lovers like us. Have a look!
Some vintage camera ads sound so ridiculous nowadays, but this one for Leica’s then flagship camera, the M4 rangefinder, is interestingly relevant to our current interests. You’d think that technology would have rendered their ads irrelevant, but this one in particular stands the test of time, as it focuses on the timelessness a fully manual camera can offer.
No electricity, no photocells, no indicators… the camera instead focuses on the consumer, particularly “those of you who prefer to do your own thinking, your own creating.” It’s funny that more than 40 years have passed since the introduction of the M4, and this ad still strikes a chord with analogue aficionados like you and I. A clever piece of advertising, wouldn’t you say?
Are you still looking for the perfect last minute gift for your loved ones this holiday season? Don't fret! We have another incredible 15% off our cameras today! Surprise and delight with our wide selection of beautiful analogue cameras. But don't wait around to take advantage of this sweet deal — it's only valid for today.
Joe Brook is one of the most popular photographers in the West Coast skate scene, shooting for magazines like Trasher, Juxtapoz, Rolling Stone, and different outlets such as PDN and Kodak. Having previous experience with an old Petzval lens mounted on a 4x5 camera, it was but natural for him to try the new one. Brook talks about finding himself, his work, and shooting with the Lomograhy Petzval Lens in this exclusive interview.
For the last year we've been working on the next version of Lomography. We based our work on the feedback you’ve given us over the years and we wanted to share it as early as possible with you and can’t wait to hear what you think. Just one warning first: it is still in development and things can break. All the photos, comments, likes, homes and everything else were transferred as of October 16th, 2014. So anything you do on next.lomography.com won't be reflected on www.lomography.com and vice versa. Once we are done with testing, everything you did here will be deleted again. So this is a big playground for you to explore.
There are things that artist Valeriie Liin can't leave the house without: her earphones, two notebooks, keys to her home in Taiwan, and a little color palette for painting. It's not always that she can paint, though, so for those times she turns to her cameras.
Lomography warmly invites everyone to join us on a trip to Rockaway Beach on Saturday, July 25. We will be conducting a couple of workshops to make sure you're well equipped onyour summer beach escapades.
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
Singapore, like Kuala Lumpur and Hong Kong, is a likely stopover when you fly far. The city is a tiny urbanized hub but it's very favorable if you know some high-spirited locals. I was lucky to hook up with king kimbo (@hakimbo), who showed me around. He took my lame limbs to the Gardens by the Bay, an amazing place which was visually striking. I was hugging some artificial trees there when I found a baby—a very big baby.
Ladies and gentlemen, for this rumble, we’ve joined forces with Australian MC/singer REMI Kolawole. Since he is on tour now and will play in many different places this summer, we’re looking for your best, most exciting analogphotos which you feel best capture the essence of music festivals. Hot prizes are waiting for you!