For an advertisement made (probably) in the Seventies, this Leica M4 ad's selling points still hold true for analogue lovers like us. Have a look!
Some vintage camera ads sound so ridiculous nowadays, but this one for Leica’s then flagship camera, the M4 rangefinder, is interestingly relevant to our current interests. You’d think that technology would have rendered their ads irrelevant, but this one in particular stands the test of time, as it focuses on the timelessness a fully manual camera can offer.
No electricity, no photocells, no indicators… the camera instead focuses on the consumer, particularly “those of you who prefer to do your own thinking, your own creating.” It’s funny that more than 40 years have passed since the introduction of the M4, and this ad still strikes a chord with analogue aficionados like you and I. A clever piece of advertising, wouldn’t you say?
Are you still looking for the perfect last minute gift for your loved ones this holiday season? Don't fret! We have another incredible 15% off our cameras today! Surprise and delight with our wide selection of beautiful analogue cameras. But don't wait around to take advantage of this sweet deal — it's only valid for today.
Joe Brook is one of the most popular photographers in the West Coast skate scene, shooting for magazines like Trasher, Juxtapoz, Rolling Stone, and different outlets such as PDN and Kodak. Having previous experience with an old Petzval lens mounted on a 4x5 camera, it was but natural for him to try the new one. Brook talks about finding himself, his work, and shooting with the Lomograhy Petzval Lens in this exclusive interview.
For the last year we've been working on the next version of Lomography. We based our work on the feedback you’ve given us over the years and we wanted to share it as early as possible with you and can’t wait to hear what you think. Just one warning first: it is still in development and things can break. All the photos, comments, likes, homes and everything else were transferred as of October 16th, 2014. So anything you do on next.lomography.com won't be reflected on www.lomography.com and vice versa. Once we are done with testing, everything you did here will be deleted again. So this is a big playground for you to explore.
Electric Forest is a one of a kind music festival booming with great vibrations and beautiful people. It is a rare type of music festival found in the corners of Michigan that cultivates a holistic environment for all kinds of people to come share in a spiritual journey.
As a scientist, Pierrick is often curious about the mechanism behind how things work. His first brush with analog photography is no exception. Eager to know more about the inner workings of a film camera, he started from scratch and tested his DIY skill with the Konstuktor camera.
On July 4, 1776, the redrafted version of Thomas Jefferson’s Declaration of Independence made it to Congress. Some 90 years later it was made into an official holiday. Since then, Americans have celebrated Fourth of July in full regalia. Some parade in flag-themed costumes or party in their best dresses, while others bond with friends over beer in the park.
This article is dedicated to one of the most important masters of photography, Robert Capa. Capa is well known for his photos of war, from the famous image of the Republican Spanish soldier collapsing backwards after being fatally shot to his images taken in Indochina. He was also a co-founder of the famous Magnum Photo Agency, the first cooperative agency for freelance photographers worldwide. For this article, I took advantage of a rare event held in my city, Como, some weeks ago: a military drill for civil protection purposes.