One of the most iconic photos of Earth recently celebrated its 45th anniversary. Have a look at a video recreating the events that led to it below!
When you have the shot of a lifetime in front of you, you just know it. In December of 1968, the crew of Apollo 8 saw a breathtaking view of Earth and knew in their hearts that what they were about to capture was something special. Below is a video recreating what happened on that particular event, complete with audio. Have a listen as the astronauts Frank Borman, James Lovell, and William Anders, using a Hasselblad 500EL + Zeiss 250mm f/5.6 Sonnar lens, rush to get as much photos as they can during the brief moments that the Earth was in their sights.
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Today marks the 29th death anniversary of celebrated filmmaker, actor, and radio personality Orson Welles. To commemorate the occasion, here's a closer look at arguably his best work, the film "Citizen Kane."
September 5th was Pola-Day, the international day of instant photography. To celebrate this special event we held a competition in search of your most beautiful instant photos. The lucky winners have been chosen, and here they are.
This year marks the 70th anniversary of the publication of one of the most influential photography books ever, "Ballet" by the photographer, art director, and graphic designer Alexey Brodovitch. Brodovitch took a series of photos of classical dance in a very unconventional way, using very slow exposure times, trying to catch the true essence of Russian ballets. For this article, I took a series of photos at the Swing Crash Festival in my city, Como, held in June 2015.
When we get the chance to celebrate Christmas in the city, we like to make it a fancy occasion. That's why this time we grabbed the perfect companion for crisp, Christmassy evenings on the town — the New Petzval Lens! Check out the video below to see just how beautiful this lovely lens can frame your holiday memories!
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
We were recently invited along to the award ceremony of the Taylor Wessing Photographic Portrait Prize Exhibition at the National Portrait Gallery. We decided to take two Petzval lenses along to document the evening. One with film and one with digital. Have a look at the results here.
It's no secret that the New Petzval 85 Art Lens has been a witness to many special moments, including weddings. Recently, Juan Hoyos (aka antoniocastello in the community) used it to capture a colleague's lovely wedding, and he was gracious enough to share some of his gorgeous photos, which you can see below!