We Forget Everything: A Tribute to Film Photography and Memories by Martin Prihoda

Photography has always been there for people who are looking to capture and remember things as they see it. It’s a process and a journey altogether, progressing and continuous. Mumbai based photographer Martin Prihoda gives us a short reminder of how much memories we take as we go on with life.

Intriguingly beautiful and invokes many emotions, these are a few giveaways to *Martin Prihoda’s* short clip titled We Forget Everything. The short film paints a picture of adventure and nostalgia with every frame as well as the fact that photography reminds us of things that are otherwise forgotten as we continue to face time.

Photos via YouTube, The Click Shop

“Why is photography such a powerful medium? Is it because it helps us to remember? Our memories and experiences are who we are, they are what make our personalities, we are a collection of our past aggregate experience.
…and eventually we forget everything, memories fade and the crystal ball of our past becomes fuzzy and incoherent. It’s a horrifying thought, actually."

via Vimeo

The treatment of the film alone gives you this warm feeling of actually being in the middle of such a busy and colourful life in Mumbai. Culture is everywhere and people partake in this explosion of experiences and stories. Prihoda, who also shoots advertising campaigns and does creative work for commercial magazines portray the elements of photography that are all endearing for shutterbugs. It’s Prihoda’s ode to his two loves: Mumbai and photography. Pictures and memories as beautiful as those featured in the film deserve to be in prints. They will always serve as a reminder to us that there are indeed precious memories to remember.

You can see more of his work on his site and blog,

All information used in this article were sourced from Atomic Safari, PetaPixel.

written by cheeo on 2013-10-14 in #lifestyle #martin-prihoda #film-photography #video #memories

More Interesting Articles

  • Imperfection Is In Everything We Do: A Talk With Adriano Sodré

    written by jennifer_pos on 2015-05-01 in #people #lifestyle
    Imperfection Is In Everything We Do: A Talk With Adriano Sodré

    Just as we love the grainy sound of a vinyl record playing our latest jazz favorites, we choose analog photography for its natural imperfections that remind us so wondrously of our own reality. Its shortcomings are what make an analog photograph so appealing. We talked to Adriano Guimarães Sodré, a 26-year-old cinematographer, DJ, and photographer who carefully composes pictures that capture a solitary moment in its most natural beauty.

    3
  • Meet Our LomoGuru: herbert-4

    written by Eunice Abique on 2015-02-14 in #people #lifestyle
    Meet Our LomoGuru: herbert-4

    Herbert Morris has been taking photographs for almost 60 years. From being his family's event photographer, he now acts as one of the community's resident guides who's always willing to give advice—photography related or otherwise—to fellow lomographers. In this interview, Herbert shares tidbits about his life as a war veteran and how being a sneaky photographer preserved the memories of his aunt.

    30
  • Newcomer of the Week: psychedelica

    written by icequeenubia on 2015-03-22 in #people #lifestyle
    Newcomer of the Week: psychedelica

    His love affair with analog photography started with a Zenit 12 which he received as a birthday present. Almost a decade has passed since but he still continues to capture his everyday life and the spirit of Istanbul's streets on film. Get to know our newcomer of the week from Turkey, Can Ortak also known in the community as psychedelica!

    8
  • Shop News

    Immortalize your best shot on Aluminium!

    Immortalize your best shot on Aluminium!

    Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

  • Registering Moments With the Lomo'Instant

    written by bgaluppo on 2015-05-02 in #gear #lifestyle
    Registering Moments With the Lomo'Instant

    Some people say instant photos bring about a feeling of nostalgia. Although I often use the Lomo'Instant Camera with different crazy accessories such as the Splitzer and color gels, I have to agree there is something about it — dreamy vignettes maybe? — that always makes me want to go back in time and experience it all over again. In the name of analogue photography and good old memories, we passed by some classic spots in Vienna and took one shot after the other. Take a closer look at our gallery.

  • A Talk with the Founders of Revolog: Magical Handmade Films

    written by bgaluppo on 2015-04-29 in #people #lifestyle
    A Talk with the Founders of Revolog: Magical Handmade Films

    When the founders of Revolog started working on ways to create special effects films as a college project, little did they know it would blossom into a full blown international business. We recently had a chance to chat with them about how the whole thing unfolded, as well as their journey up to now. Meet Hannah Pribitzer and Michael Krebs — the passionate Vienna-based photographers behind the wonderful analogue film company, Revolog!

    1
  • LomoAmigo Anika shoots with the Lomo LC-A+

    written by zonderbar on 2014-05-07 in #people #lomoamigos
    LomoAmigo Anika shoots with the Lomo LC-A+

    We met Berlin-based musician Anika for the first time while she was dj-ing in the Lomography Embassy Store. We couldn't resist giving her a Lomo LC-A+ and see what she would capture with it. She took the camera to many places around the world including Germany, Israel, Mexico and New York. Check out her analogue shots and learn more about our latest LomoAmigo!

    1
  • Shop News

    LomoKino & LomoKinoscope Package

    LomoKino & LomoKinoscope Package

    Enjoy a truly analogue moviemaking experience with Lomography's 35mm movie camera and an accompanying accessory to watch your films with. View your masterpieces in the most analogue way possible with the LomoKinoscope. Get it now 20% off the regular price!

  • So here’s what we’ve been working on: an all new lomography.com

    written by recurving on 2015-02-03 in #world #news
    So here’s what we’ve been working on: an all new lomography.com

    For the last year we've been working on the next version of Lomography. We based our work on the feedback you’ve given us over the years and we wanted to share it as early as possible with you and can’t wait to hear what you think. Just one warning first: it is still in development and things can break. All the photos, comments, likes, homes and everything else were transferred as of October 16th, 2014. So anything you do on next.lomography.com won't be reflected on www.lomography.com and vice versa. Once we are done with testing, everything you did here will be deleted again. So this is a big playground for you to explore.

    216
  • Shift School Paris Photo Competition: The Winners

    written by efrost on 2014-11-05 in #competitions
    Shift School Paris Photo Competition: The Winners

    It looks like it’s time to get out the cameras and pack your bags. Together with the Shift School Dresden, we offered amazing prizes, including an insider trip to Paris, where you can take part in photography courses and visit the world-famous Paris Photo Tradeshow. Of course, there’s also a ton of Lomography prizes at stake like cameras, accessories and film so that the winner can capture memories from the trip on film. And now to announce the winners!

  • Petzval Artist: James Nader

    written by hannah_brown on 2014-07-16 in #people #lomoamigos

    James Nader is a UK-based Fashion and Editorial photographer. He started his career in photography shooting with film, processing and developing his work by hand. He now works on high end fashion shoots and has photographed the likes of Dita Von Teese and Richard Branson. James still has a passion for film photography and uses it regularly. We lent him a Petzval lens to shoot with and he has kindly given us a full, in depth review of this beautiful portrait lens. Say hello to James Nader.

  • Shop News

    Feed your LC-A 120 the finest emulsions and save!

    Feed your LC-A 120 the finest emulsions and save!

    Shoot more with LC-A 120 without breaking your budget! The Phoblographer Editor’s Choice Award Winner now comes in a Bundle with 120 format film at 15% off!

  • A Collection Of Awesome Konstruktor Snapshots

    written by shhquiet on 2015-04-10 in #gear #lifestyle
    A Collection Of Awesome Konstruktor Snapshots

    There's nothing more satisfying than taking fantastic photos with a camera that you built yourself. If you've always wanted to impress your friends with your mad DIY skills, pick up a Konstruktor Camera Kit and show them what you've got! It's also a cool way to get them into Lomography, because as you build the camera you'll discover how analogue photography works. Oh, and the Konstruktor takes gorgeous photos, too - check out the gallery and see what we mean!

    5
  • Perfect Combination for a Hazy Day: Lomo LC-A and a Pushed Ilford HP5+

    written by sirio174 on 2015-05-06 in #gear #reviews
    Perfect Combination for a Hazy Day: Lomo LC-A and a Pushed Ilford HP5+

    In this article, I'll show you how the Lomo LC-A loaded with the versatile Ilford HP5+ can make the most out of a hazy morning. To capture the whirlwind of a bicycle race, I pushed the film to ISO 800. The legendary Minitar 1 lens and this classic Ilford film are a perfect combination if you love black and white photos. Take a look after the jump!

    1
  • The Film Photography Day 2015 Competition Winners

    written by Eunice Abique on 2015-05-06 in #world #news #competitions
    The Film Photography Day 2015 Competition Winners

    Did you have a blast celebrating all things analog last Film Photography Day? We highly suggest bringing out more bottles of champagne and tossing the confetti once more. The party is just starting for our winners!

    8