We've divulged so many clues already, and by now you’re probably overly ecstatic about our mystery product. Allow us to relay all our clues again, and give you a better idea.
We have come up something so innovative that it brings together several features all in one package.
This exciting, ingenious product will be a source of analogue vibes for digital lovers.
It will let you capture the world in an array of colors, and every moment in a different hue.
It will let you easily merge two worlds into one.
It will let you see the world differently and transform ordinary scenes into knock out visions, giving you an amazing view of practically anything in sight.
Our new product is designed to bring *a more creative twist to evolutionary and highly-sophisticated mirrorless technology. No mirrors or pentaprisms, just mind-blowing high-quality quasi-analogue images crafted through digital means.
Now, do you know what our mystery product is? What could possibly allow digital lovers to be so creative and yet produce analogue lovin’ results?
We will be launching it tomorrow, October 17. Please take note of the launch time in your zone:
New York – 7:00
London – 12:00
Vienna – 13:00
Hong Kong – 19:00
Tokyo – 20:00
Pssst, have you heard the latest? We're unveiling a brand new product very soon, and while we can't give you any strong clues right now, we hope that you can still try to guess what it is. In honor of this mystery product, we'd like to reiterate why Lomography's 10 Golden Rules is perfectly applicable to street photography.
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Even great photographers need help in making their prints as brilliant as their artistic vision. In this video, Robin Bell talks about developing and printing the pictures of David Bailey and Terence Donovan the old-fashioned way.
Joel Byron is a long time fan of Lomography who uses analog methods at his video and film production agency, BigPlus. Back in 2010, he painstakingly put together the Lomography Caterpillar Matrix video which made over 60,000 hits. This time around, he captures video footage of London with the New Petzval Lens, delivering stunning results.