After a long wait, the Lomography Petzval lens has finally officially landed on our online shop and in our gallery stores. To celebrate and to get a glimpse of this legendary Petzval Lens, which was first conceived of in 1840 and reinvented by Lomography last year, we gathered media personalities and photography lovers at the Hong Kong Gallery Store for this very special evening.
Last week, Lomography Gallery Store Sheung Wan threw a launch party for the new Petzval Lens. Delicious refreshments and wine were served to guests who were also invited to experience the magical capabilities of the Petzval lens.
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
We're proud to present a gallery and the book of the series 'MUTTI' by the Viennese photographer Andreas H. Bitesnich in the Lomography Embassy Store Vienna! Stop by on the 14th of October from 7pm for the opening event!
Here at the Lomography NYC Gallery Store, we are always testing and playing with our cameras and accessories. We asked our staff to test the new Lomo'Instant camera. This time Yael, our lab manager, shared a few pictures shot around her personal life.
Last month, Lomography Gallery Store Soho held an exhibition of photographs taken at the Nixon Surf Challenge in Russia. Free drinks and live music from Swim Mountain overflowed at the opening party. Using the Petzval lens and a star-shaped aperture plate to give a beautifully soft, dreamy effect, the folks at the Soho Gallery Store created a video of the event. Watch this video after the jump.