If you've ever wondered about the origins of modeling and fashion photography, now is the perfect time for you to meet a significant figure in the history of photography and the genre itself: Countess di Castiglione, the world's first fashion model.
Born Virginia Elisabetta Luisa Carlotta Antoinetta Teresa Maria Oldoini (1837 – 1899), Countess di Castiglione was an Italian aristocrat of minor Tuscan nobility who rose into prominence for her affair with Emperor Napoleon III of France. However, she also made a name in the realm of early photography as an artist and for being the world’s first fashion model.
Virginia Oldoini was a known beauty, and was even considered as the most beautiful woman of her time. In 1855, she traveled and moved to Paris to lobby the cause of Italian unity with Napoleon III, under the instructions of her cousin, minister Camillo Cavour. Aside from quickly yet briefly becoming the mistress of the emperor, Countess Di Castiglione also became interested in photography during her time in the French capital.
In July 1856, she visited the studio of Mayer & Pierson, one of the most esteemed portrait studios at the time. Her first sitting sparked a four-decade-long partnership with Pierre-Louis Pierson, collaborating with him and directing him to take what would become the earliest collection of fashion photos. Together, they created 700 different photographs of the Countess in various elaborate dresses and costumes. Take a look at some of them:
Looking for a chance to share your best Lomo'Instant snaps with the world and win seriously cool prizes? Then we've got good news for you — The Great Lomo'Instant Tag Competition of 2015 is on! And even if you don't have a Lomo'Instant yet, now is the perfect time to get one. Pick one up now so you can join in on the fun!
Joseph Petzval was the inventor of the first portrait lens ever created - the Petzval Lens. Consequently, he has gone down in history as one of the central figures of early photography. But his career did not end there. This article explores the later and other work of Joseph Petzval.
Film Photography Day 2015 is fast approaching —do you have the film on hand to document the good times? We’re talking parties, dances, competitions, workshops, raffles, picnics and much, much more! If you don’t have film to last this gigantic 1 day festival of all things analogue, then now is the time to stock up! And even if you do, can you ever really have enough film? Nah, we don’t think so either.
Justine Jugnet is a French photographer based in Lyon who loves fashion photography. She recently took the Petzval lens to shoot with in Paris. Get to know more about her and her wonderful way of shooting the world around her in this exclusive interview.
Capture the world and all its contours in vibrant, wide-angled photographs any time, any where! The LC-A 120 is an adventure of its own with lots of exciting functions to experiment with, like seamless long exposures or full ISO control. It's also super-fast and ultra-compact - perfect for your everyday. If you're worried about the Medium Format film, don't be! You are free to use any 120 Film you want and there are plenty to choose from. In fact, that's what makes this camera so versatile! Scroll through this gallery for a little taste of the glorious shots this nifty invention is capable of.
Have you ever wondered why those nerdy camera constructors formulate complicated terms that baffle most normal citizens? Trust me, I know it all too well; Physics was the first subject to go when I had to choose between studying and spending yet another night pursuing youthful adventures. But don't worry — the remedy for all of the gaps in your knowledge is right here: Lomography’s Little Lessons on Photography. Follow this series and in no time you'll catch up on everything your curious mind desires!
We first came across Ryu Voelkel while he was shooting for his photography book about the World Cup in Brazil. His use of Aerochrome Film for the project especially caught our attention. Now the Berlin-based sports photographer has finished his book and is ready for the next challenge: testing the Petzval at a football match.
Experimental, stunningly beautiful, and pleasantly surprising are ways to effectively describe double exposure photography. Have you ever tried this creative technique? If you haven't, it's time to give it a try and share your best double exposed photos for the chance to win a copy of the photobook "Double Exposure" by Nickolas Muray.
If you've ever used the Lomo'Instant camera, you know that the Fujifilm Instax Mini film ensures amazing and sharp results with vivid colors and natural skin tones. And although we love it the way it is, we also love to experiment. This time we ventured out with monochrome on our minds and got some pretty crazy results — check it out!
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
"When I picked up the Lomo LC-A for the first time. I was truly inspired," says Christopher Logan, who accepted the challenge to shoot NY Fashion week with the LC-A+ Camera. Read more of his experience after the jump and get to know why the LC-A+ is the perfect camera for fashion shows.
Years ago, a young Christopher Logan moved to Milan after obtaining a Photography degree from The Art Institute of Fort Lauderdale. Falling in love with the European aesthetic which would later manifest in his photos, he was commissioned by a number of fashion houses, further developing his craft. He is now based in yet another fashion capital - New York City - and is still immersed in the world of fashion.
We have moved towards an age built on convenience. Even fashion has followed this social pattern. There is now an option to dress without premeditated effort. Roomy shirts, versatile jeans, and soft shoes conform to our ever-busy schedules. On the other hand, a vintage sensibility is about polish. The lesson from men of yore? Tailored fit makes all the difference.