In the wake of the news about Instagram's updated brand policy, camera lovers and photographers have been quick to note that the original "Insta" in the photography world was Kodak's Instamatic series. Let's take a look back at one of the Instamatic camera commercials from the 1960s for today's Throwback Thursday!
Five centuries ago, Kodak introduced and manufactured the Instamatic 100, the first of their Instamatic camera series marketed as inexpensive, easy to load cameras in 126 and 110 formats. Fast-forward to the present, another brand — we’re sure you know which — has claimed rights over the terms “insta” and “gram,” thus prompting other apps to discontinue and avoid the use of the said terms in their names.
In the wake of this news, photographers, film photography enthusiasts, and retro lovers have been quick to remind the brand and everyone else that the original “Insta” in the picture-taking world remains to be Kodak’s Instamatic cameras. Let’s walk down Kodak’s memory lane and watch a 1965 commercial for these successful point and shoot cameras to find out what they can do:
We all know about 35mm and 120 film, right? And since Lomography re-introduced 110 film, we have another film format to play with. But in the years past, many more film formats were in use. Let me introduce you to a few golden oldies and tell you about my experiences with them. I'll start with Rapid film.
After a fully booked 2015, photographer Chloé Vollmer-Lo found time to test the Petzval 58 Bokeh Control Art Lens. She brought it to the Natural History Museum and the Paris business district, an endeavor that resulted in quite a few stunning, bokeh-rich images.
Done shooting and want your films to be processed? We can process your colour and black & white 35mm, 120 or 110 films! Development, prints and scans are also included. (Service availability depends on your markets)
Ella Lama is a letterer and illustrator based in Manila, Philippines. Her work is a perfect mix of good cheer and unfeigned creativity. Recently, she designed a Lomo'Instant White camera with cute and playful illustrations inspired by her Japan trip.
Aside from photography, newcomer Dmitri Berenger enjoys a multitude of hobbies including gardening, watching movies, and discovering music. In this interview, he talks about his photographic style, his inspirations, choosing film cameras over digital gear, and many more.
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
London based photographer Cat Stevens uses the softer, more subtle aesthetics of film photography throughout her work. Her shoots consist of the familiar light leaks and washed out tones that most film shooters will be familiar with. She has photographed artists such as Deerhunter, PJ Harvey and recently took a series of sun drenched beach shots which adorned The Charlatans' last album cover titled "Modern Nature."
'Snapshot' was our Tumblr keyword this week. We spent the past few days looking at troves of fresh samples from all corners of the globe. We got lured to the most effortless variety, everyday captures upgraded to showcase compositions. We invite you to look at the ones we bookmarked for future visits.