In the wake of the news about Instagram's updated brand policy, camera lovers and photographers have been quick to note that the original "Insta" in the photography world was Kodak's Instamatic series. Let's take a look back at one of the Instamatic camera commercials from the 1960s for today's Throwback Thursday!
Five centuries ago, Kodak introduced and manufactured the Instamatic 100, the first of their Instamatic camera series marketed as inexpensive, easy to load cameras in 126 and 110 formats. Fast-forward to the present, another brand — we’re sure you know which — has claimed rights over the terms “insta” and “gram,” thus prompting other apps to discontinue and avoid the use of the said terms in their names.
In the wake of this news, photographers, film photography enthusiasts, and retro lovers have been quick to remind the brand and everyone else that the original “Insta” in the picture-taking world remains to be Kodak’s Instamatic cameras. Let’s walk down Kodak’s memory lane and watch a 1965 commercial for these successful point and shoot cameras to find out what they can do: