Just a few days to go, and yet there's so much more in store!
What a great start to the week! We just smashed through our $1.3 million stretch goal and it’s all thanks to you lovely people. That means that every backer for the Petzval Lens will now also get additional Waterhouse aperture plates for free!
By the way, if you haven’t already told us what extra aperture designs you’d most like us to produce, you still can by filling in our Aperture Plate Survey.
Your support has helped transform the Petzval project from a twinkle in our eye to something real, tangible and wonderful. But we aren’t just here to say thanks today, we also wanted to tell you about some exciting treats we have coming your way.
We couldn’t end the campaign without asking everyone to s-t-r-e-t-c-h one last time. So we have come up with a $1.4 million goal too! With only 5 days to go, we know it’s a big ask. But it’s worth it, we promise. If we manage to make the new $1.4 million goal, we will also offer every Petzval lens backer a beautiful leather and cotton camera strap for your (D)SLR camera which will feature the Petzval logo.
The new Lomography Petzval (D)SLR Art Lens is a reinvention of the legendary portrait glass lens that first appeared in the 19th century. Our version is a high-quality glass optic that makes it possible for Canon and Nikon analogue and digital SLR mount cameras to yield the famous Petzval look – sharp focus areas with unique bokeh effects, strong color saturation, and artful vignettes. It’s a distinct look that goes far beyond using photo editing software and filters.
Summer is always thrilling and worth looking forward to. There are so many exciting things to do: trips to the seaside, chilling out with friends with beer and music, and going on surfing holidays, to name a few. To make summer even more fun is the ongoing Summer Bazaar in the Lomography Online Shop!
Steffen Böttcher's blog is already home to some very beautiful portraits taken with the New Petzval Lens. But the Petzval does so much more than just taking beautiful portraits; Böttcher recently took the lens with him on a mobile home adventure across the South of France. Find out more about the German photographer and his road trip in this exclusive interview.
Chris Pollard is a fashion photographer who, despite his exposure to the fast-paced world of runways and fashion, still has a passion for film photography. He expressed a keen interest in testing the New Petzval Lens, and we were more than glad to let him try it for himself. He shares photos ad answers a few questions in this exclusive feature.
As the largest park in Union Country, New Jersey, The Watchung Reservation makes an ideal venue for hiking and outdoor photography. Visitors can look forward to a trailside, lake that freezes in winter, and a Science Center, among other natural attractions. With cameras and the new Petzval Lens in tow, the Lomography NYC lab team and I paid the park a visit, and this is what we found.
The New Lomography Petzval Lens is, without a doubt, a striking innovation that has impressed analogue and digital shooters alike. The Petzval works seamlessly with both platforms, producing exceptional and oftentimes dreamy, bokeh-rich images. There are, however, photographers who prefer to shoot analogue and are oblivious to the lure of digital imagery. Here are a few photographers who have chosen film as their go-to medium, and and the Petzval as their ally.
When I was a kid, one of my greatest joys was to go to the park. I especially loved playgrounds. It didn't matter how may other children there were, as long as I could have my turn to go on the slide and and sit on the swing. These days, enjoying one's childhood has become so different. Technology has stolen the interest of children in more physically demanding yet fun activities.
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
From its vintage 19th century design to the fantastic, creative and unique photos it produces, the Lomography x Zenit New Petzval Art Lenses just oozes analogue. We set up a mini photo studio at Lomography HQ a few days ago and got snap happy with the New Petzval attached to the Canon EOS 5 film camera. Check out the results after the jump!
Over the past month, we've been holding quite a few events in Lomography stores around the globe to celebrate the coming of the New Petzval Lens. That's right folks, the Petzval is now available in stores and our online shop, and it was more than enough reason to celebrate!
There’s something about New York that attracts people, something that makes both visitors from the most bucolic places and tourists from the most cosmopolitan of cities fall in love. Countless movies and television programs have been filmed in New York, and so many songs have been written in reminiscence of the place. It’s not just the Empire State Building, Times Square or Broadway; there’s something special about the streets and the people who walk on them that make spectators stop, look, and listen.
If you visit London in the next few weeks,you might bump into a Paddington Bear sculpture more than once. Don't be alarmed, he's not following you around. There are hundreds of Paddington Bear sculptures dotted around the city in celebration of the launch of a new film. We captured a few using the glorious Petzval lens. Take a look here.
We know it's been a while since the New Petzval Art Lens was released, but we simply can't get enough of seeing your Petzval photos just yet, so keep them coming! In the meantime, check out this gallery post of lovely analogue and digital Petzval shots in monochrome.
It's Film Photography Day on April 12, and at the Lomography Stores in Amsterdam and Antwerp you can participate in exciting activities with us - a Diana F+ workshop, the opportunity to borrow a Lomography camera for the whole day, and so much more! Check out all the details after the jump!