Hyperfocal what now? It sounds complicated but it is quite simple if you find the time to understand it. We've got a (relatively) short video that explains the ins and outs of hyperfocal shooting!
When you’re using your analogue SLRs with their old lenses, do you find yourself wondering what the other numbers on it represent? Sure, you know the aperture ring but what about those green and yellow numbers? These numbers represent the hyperfocal distance.
Simply put, the hyperfocal distance is the closest distance at which a lens can be focused while keeping objects at infinity acceptably sharp. What does this mean for us analogue shooters? Plenty as it enables us to shoot from the hip with much more accuracy! This is an age-old technique of street shooters. Pre-focus your lens and shoot away without looking at the viewfinder. All you have to do is to make sure that your subject is within the hyperfocal distance.
Still a tad confused? Watch this video below for a more in-depth explanation:
Do you love being creative? How about instant photography? If the answer is yes, no or maybe, then we've got a jam happening with your name written all over it! Being the most creative instant camera around, it's difficult to imagine the Lomo'Instant becoming any more awesome. But what would happen if you and your pals put on your thinking caps for a Lomo'Instant accessory brainstorming session of the ages — limitless creative potential! Show us your skills by joining the Lomo'Instant Accessory Challenge!
What I got is the Lomo'Instant Black Edition. Its texture and finish is quite simple, and could work as creative space for someone who's into DIY and decorations. In terms of form, it is very handy and acceptable in size. I also love the camera strap that makes it easy to carry.
Looking for a chance to share your best Lomo'Instant snaps with the world and win seriously cool prizes? Then we've got good news for you — The Great Lomo'Instant Tag Competition of 2015 is on! And even if you don't have a Lomo'Instant yet, now is the perfect time to get one. Pick one up now so you can join in on the fun!
You’ve shouted your analogue love from the rooftops and worn your heart on your sleeve – Now it’s time to take it to the next level and wear it on your skin! Our new Lomography Tattoos are fun, easy to apply and come in five designs.
The new year is still young, but it seems as if it'll be over quickly. My organizer is already filled with entries until June. 2015 will probably be worse than 2014 when it comes to having time off so I could take some analogue shots. Anyway, there are some photography-related things that I really want to get done. It is probably best to set some goals if I only have very limited time.
It's that time again — the Lomography Advent deal of the day! If you're in search of a beautiful gift for creative folks or looking to get into the game yourself, we've got your back. Today's super deal is on our Diana F+ and Diana Mini, as well as a continued discount on our plastic bodied cameras.
Petzval lens are designed for a Canon or Nikon SLR mounts and a selection of brass or black for each camera brand is available in our stores. And start shooting with images full of sharpness, crispness and bokeh effects!
Are you a procrastinator when it comes to holiday shopping? Perhaps you just now realized we have the perfect gifts for your loved ones? Whatever the case, we've got you covered with our incredible free express shipping deals across the world! Depending on what country you order from, any order over €150/£150/$200 may qualify for free express shipping before the cut off dates. Scroll down to see the details of this super offer!
Shooting with film can be considered a labor of love. From carefully loading the film and adjusting for lighting conditions to the darkroom process, it’s a laborious process but certainly a fulfilling experience. What more if you created your own cameras?
Recently, I used my trusty Fuji Silvi. It may not be my all-time favorite camera, but I just wanted to use it because I kind of missed shooting with it. So I decided to look through my film stash to see what I could use with the Fuji Silvi. After much consideration, I ended up picking the old Agfa CT Precisa ISO 100 to get that classic blue tone. Silvia Precisa!
Lomography NYC is celebrating Film Photography Day for the third consecutive year. We are inviting all lomographers and analog enthusiasts to mark your calendars and come join us on Saturday, April 11. To commemorate this day, we have organized an exciting line-up of events including live music and drinks!