Throwback Thursday: Anscochrome Color Film

1

While it’s not as well-known today as its rival Kodak, Ansco was a photographic company based in Binghamton, New York that was already in the business way before the latter.

Originally named E. Anthony and Co. when it was founded in 1842, the company changed its name to Anthony and Scovill Co. in 1901 after a merger with the Connecticut camera business, Scovill Manufacturing.

In 1928, the company had undergone another merger, this time with the German photo company Agfa, forming the Agfa-Ansco Corporation.

Image via Wikipedia

Just a little bit before WWII, the company developed a color slide film called Anscochrome that boasted a greater speed than its market rival, Kodachrome. Another characteristic that set it apart was that, unlike Kodachrome, which required factory processing, Anscochrome could be processed in any darkroom.

You can view a hi-res version of the ad here.

Loving these historic time capsules? Then you might want to check out the rest of our Throwback Thursday entries!

written by geegraphy on 2013-07-18 in #lifestyle

One Comment

  1. berndtotto
    berndtotto ·

    Funny, that they advertised a color film on B/W.

More Interesting Articles

  • RYU x RIO: World Cup 2014 on Kodak Aerochrome Film

    written by zonderbar on 2014-08-11 in #news
    RYU x RIO: World Cup 2014 on Kodak Aerochrome Film

    Weeks have passed and yet Germans are still celebrating the victory of their heroic football team. Shortly before the World Cup started, we took notice of an interesting photography project on Kickstarter. Berlin-based sports photographer Ryu Voelkel called for help to create a football photography book like no other. The campaign was successfully funded. Ryu made his way to Brazil and came back with amazing shots including some very special Kodak Aerochrome photographs. Meet Ryu and learn more about him and his special moments at the WC 2014.

    1
  • Exploring Kolkata, India

    written by priyankamehta13 on 2014-04-14 in #world #locations
    Exploring Kolkata, India

    Kolkata, formerly known as Calcutta, was once the great capital of India back when the British ruled our country. This is my hometown, and not the place I study in. I enjoy photographing various urban scenes around it and this is a curated gallery of sorts introducing the old city for you wonderful people.

  • Daniel Zvereff: Artistic Explorer

    written by Jill Tan Radovan on 2015-02-09 in #people #lifestyle
    Daniel Zvereff: Artistic Explorer

    A freelance designer and illustrator by profession, New York-based Daniel Zvereff is an ardent traveler who documents his journeys the old-fashioned way – with hand-written journals and photographs. In this feature, Zvereff talks about his passion for travel, and how it has sparked a love affair with cameras and lenses.

    2
  • Shop News

    Change the View in an Instant

    Change the View in an Instant

    Extend the Borders of Instant Photography with the World’s Most Creative Instant Camera System Packed With Fun Features and say hello to the Lomo'Instant Camera! The Lomo'Instant is the perfectly sized Instant Camera to take wherever you go! It’s the most creative way to shoot fantastic photos which you can share anywhere and with everyone in an instant.

  • Creative Vision, Personified:The Community's Most Creative Lomographers

    written by Eunice Abique on 2015-02-03 in #world #lifestyle
    Creative Vision, Personified:The Community's Most Creative Lomographers

    As Steve Jobs puts it, "creativity is just connecting things." It's all about tracing one's experiences and pushing the boundaries of what's already known to establish new things. The Lomography community is no stranger to these instances. In fact, the community is filled with brilliant minds who are always ready to refine existing techniques and look for innovative ways to express their visions and ideas. Here are just a few of the creative lomographers we've come to love over the years.

    5
  • LomoAmigo Anika shoots with the Lomo LC-A+

    written by zonderbar on 2014-05-07 in #people #lomoamigos
    LomoAmigo Anika shoots with the Lomo LC-A+

    We met Berlin-based musician Anika for the first time while she was dj-ing in the Lomography Embassy Store. We couldn't resist giving her a Lomo LC-A+ and see what she would capture with it. She took the camera to many places around the world including Germany, Israel, Mexico and New York. Check out her analogue shots and learn more about our latest LomoAmigo!

    1
  • Exhibition: Florian Reischauers - Grüß Gott, A Fairy Tale

    written by efrost on 2015-01-09 in #news
    Exhibition: Florian Reischauers - Grüß Gott, A Fairy Tale

    Florian Reischauer’s LomoHome isn’t the only thing he’s known for in the Lomography community. The photographer is also regarded for his series “Pieces of Berlin,” which started as a popular blog and formed the pages of his own book. His latest series “Grüß Gott- A Fairy Tale” takes its turn center stage and is slated to appear in a solo exhibition at the Deutsches Haus at the University of New York.

  • Shop News

    Build your own analog SLR Camera!

    Build your own analog SLR Camera!

    With a list of fine accessories it´s not only fun to build but also great to shoot with! Check out the enhanced, flash compatible version now!

  • Journey to the Ends of the Earth: From the Arctic to Antarctica

    written by pan_dre on 2015-02-10 in #world #news
    Journey to the Ends of the Earth: From the Arctic to Antarctica

    Very few of even the most intrepid travelers get to set sail to the Arctic and the Antarctic. A lomographer known to the Community as stouf, however, was able to set foot on both polar regions. While the rare opportunity to visit these uncommon destinations came in parcel with his profession, he did not forget to bring along his trusty cameras and favorite film to capture scenes from the expeditions.

    22
  • Ponzi is our LomoHome of the Day!

    written by icequeenubia on 2015-03-01 in #world #news
    Ponzi is our LomoHome of the Day!

    From everyone here in Lomography, congratulations to ponzi for winning Home of the Day!

    2
  • Testing the ONDU Pinhole Camera Around Germany

    written by antoniocastello on 2015-03-01 in #world #reviews
    Testing the ONDU Pinhole Camera Around Germany

    A few months ago, Lomography made available a whole range of pinhole cameras made out of premium wood. Interested on knowing how good they are, I brought the medium format one on my last trip to Germany.

  • Shop News

    Still one of the Best - Horizon Kompakt

    Still one of the Best - Horizon Kompakt

    The Horizon Kompakt is a miracle in the shape of a 35mm camera. Just watching its multi-coated swing lens as it sweeps 120° degrees is a wonder to behold. With "Day" and "Night" shooting settings and battery free operation, it's also incredibly simple to use. Capture picture-perfect panoramas and get prints approximately the size of two standard frames. With the Kompakt, you'll see the world from a whole new perspective.

  • Photo of the Day by freerangechicken

    written by Eunice Abique on 2015-03-01 in #world #news
    Photo of the Day by freerangechicken

    Do you think you can beat this kid at doing handstand?

  • Newcomer of the Week: fmonteiro

    written by Eunice Abique on 2015-03-01 in #people #lifestyle
    Newcomer of the Week: fmonteiro

    As a professional photography graduate, Fernando never goes out without carrying at least one camera and treats it as an integral part of his body. Although he uses both digital and analog gears, he still regards using film as a more intimate way of creating images. Let's all welcome our newcomer from Brazil, Fernando Monteiro.

    1
  • Tate Holds First Exhibit in Britain Dedicated to Salted Paper Prints

    written by Julien Matabuena on 2015-03-01 in #world #news #events
    Tate Holds First Exhibit in Britain Dedicated to Salted Paper Prints

    The show puts the spotlight on rare photographs created through this early photographic technique.