Any guesses yet? If you're still clueless and confused, don't worry - tomorrow (July 25th) is the big reveal! Please remember that the unveiling will be online-only, so make sure to log on tomorrow! Take one final look at all the clues and set your alarms.
Worldwide Unveiling Times
The Mystery Product will be unveiled tomorrow (July 25th) at the following times.
New York – 6AM
London – 11AM
Vienna – 12PM
Hong Kong – 6PM
Tokyo – 7PM
Pssst, have you heard the latest? We're unveiling a brand new product very soon, and while we can't give you any strong clues right now, we hope that you can still try to guess what it is. In honor of this mystery product, we'd like to reiterate why Lomography's 10 Golden Rules is perfectly applicable to street photography.
Beyond fashion, lightweight suits allowed women to move around the shore while proudly bannering the body they were once required to hide. These snapshots celebrate not just skin—they are about being comfortable in one’s skin.
In a country admired for sublime vistas, Réhahn chose the parts sheltered from full view. He became friends with the people who till the lands, as well as the unknown archivists of the ever-colorful folklore Vietnam is known for.
Join us for an evening with NYC-based fashion photographer Emily Soto. Concurrent with her exhibition at our Gallery Store, "Petzval Portrats: Bloom," Emily will discuss her work and experience using the New Petzval Art Lens in her work. Gather insight into the creative process of one of New York's favorite photographers. This event will take place on July 9 at 6:00 p.m.