The day has finally come! We are very excited to tell you that you can now order the Lomography New Petzval Lens for immediate delivery from the Online Shop or purchase it in your hands at Gallery Stores. To put full focus on our favorite portrait lens, soon we will be hosting special launch parties in our Gallery stores all over the globe! So do not miss an opportunity to become part of the sensational New Petzval Lens family today.
Lomography Store Soho hosted the launch party for the latest exhibition of beautiful Petzval shots taken by fashion photographer Chris Pollard. He took some stunning snaps of the catwalks and presentations of the London Collections: Men (LCM) the capital’s showcase of menswear trends. Find out how we got on here:
The time has come to launch our amazing new Lomography Art Lens - the Petzval lens. What better way to celebrate than by throwing a party on August 21 at the Lomography Gallery Store Soho? There will be live music from London-based folk singer Denai Moore, lots of bubbly and the chance to meet the lens face-to-face! Read on for full details.
After a long wait, the Lomography Petzval lens has finally officially landed on our online shop and in our gallery stores. To celebrate and to get a glimpse of this legendary Petzval Lens, which was first conceived of in 1840 and reinvented by Lomography last year, we gathered media personalities and photography lovers at the Hong Kong Gallery Store for this very special evening.
Calling all Petzval Fans! We're inviting you to participate in a special photo competition that aims to highlight your Petzval prowess. The Petzval Apprentice Competition is the first photo contest that is dedicated to the esteemed New Petzval Lens; it's your chance to make a mark in analogue history! Start polishing those optics and get ready to begin shooting your winning masterpiece. The 5 winning photos will even be displayed in our Lomography Gallery Stores worldwide and you can get your winning photo as a print to keep!
Pssst, have you heard the latest? We're unveiling a brand new product very soon, and while we can't give you any strong clues right now, we hope that you can still try to guess what it is. In honor of this mystery product, we'd like to reiterate why Lomography's 10 Golden Rules is perfectly applicable to street photography.
Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.
Mark Scadding and William Paltridge form Double Exposure Photographic and are based in the South of England. They have used the Petzval lens extensively for portraiture and a few food photography shots. We were intrigued to know more about this creative duo and asked them about shooting with this exciting lens.
Most, if not all, of the photographs in Keis Iguchi's LomoHome were printed using traditional darkroom processes. He likens film photography to using cassette tape and relies on his favorite combination of LC-A and Ferrania Solaris 800 in creating evocative images. In this interview, our Newcomer of the Week from Tokyo Japan shares more about his affinity for analog photography.