Ever owned a pair of Levi’s jeans and how these killer cool trousers made it to practically everyone’s wardrobe?
Levi Strauss was a German-born businessman who, albeit unintentionally, dramatically changed the world of fashion by producing workman’s pants that would soon become a timeless fashion staple for generations to come.
The first few pairs of pants were made of canvas, but even those tough miners complained that the material tended to chafe their skin (ouch!). Strauss then substituted canvass with a twilled cotton material which we now refer to as denim.
Strauss introduced the concept of blue jeans but it was a tailor named Jacob Davis who proposed the idea of using rivets to keep those pockets secure. On this same day in 1873, the patent for the process of riveting pants were given to Strauss and Davis by the U.S. Patent and Trademark Office.
Here’s how the first patented pair looked like. It had suspender buttons, a cinch, and just one pocket:
So that’s how those rivets became part of Levi’s trademark design, and the rest is history, riding on your hips.
The Lomo LC-Wide creates an irresistible, saturated range of colors which is the perfect pairing for all you portrait connoisseurs out there. And with its brilliant 17mm Ultra Wide Angle Lens, you can get in on the action too! We loved how these proud portraits (and self-portraits) from our Online Community showed off the charming characteristics of the LC-Wide!
Trench, chesterfield, covert, raglan. The coat has a vocabulary of its own. And like words we use today, these styles still look current though their roots may go as far back as the mid 19th century. As if by lending these vintage snaps color and unruly hair we can easily mistake the coats to be from today.
The Lomo'Instant Splitzer allows you to do crazy stuff with your Lomo'Instant photos. Ever imagined pairing your bestfriend's face with your pet dog's body? Oh, the possibilities! It only takes a few steps to do it, and we're happy to show you how.
Its majestic natural views that cannot be found anywhere else in the world have Iceland securing a spot in the bucket list of practically every intrepid traveler. Lucky for whatisphotography, who toured the country a couple of years back, she was able to see all the beauty Iceland has to offer with her very own eyes.
Ever since the Pixelstick came out, I've been dying to try it out. This past week, I finally got my chance! With one goal in mind — getting some super cool light-painting shots — I grabbed some friends for an amazing session with my Lomo'Instant and the Pixelstick. Take a moment and have a look at these priceless pics!
Sometime between 6,000 and 10,000 years ago, a boy in northern Afghanistan was born with a gene mutation that hindered his eyes from producing melanin and thus from turning brown. He had blue eyes. If you see someone with blue eyes today, he is a descendant of this unlucky fellow. I am one of those weird folks and apart from feeling like a mutant and being Angelina Jolie’s secret sister, I am sensitive to light like an ISO 6,400 film.
Children, ever curious and with an innate sense of wonder, ask a lot of questions. Often they're easy enough to answer, but sometimes there are those that leave the adults stumped and mulling over them. The history of the instant camera as we know it began with one such question.
If we are to make literal interpretations of parallel universes, they would probably look something like these. Step into our gallery and while you're at it, find out how you can earn piggies and have your own photographs be featured on the Online Shop!
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Steeped in rich and unique culture and history, the country of Peru is home to many tourist draws, both natural and built by men of ancient civilizations. Among these is the Colca Valley and Canyon, one of world's deepest canyons which boasts of a breathtaking view.
Have a gander at these lovely instant snapshots culled from the trending and popular bunch in the community. While you're at it, find out how you can earn piggies and have your very own Belair Instant photos be featured on the Online Shop!
Light Painting is a cool technique that we love to do when we're in the mood for experimenting with photos. It's super easy and fun, and it only requires a dark room, a friend or two to collaborate with, a camera with long exposure mode and a light painting tool to get started. Check out 50 of the most vibrant light painting photos taken by your fellow Lomographers after the cut!