Ever owned a pair of Levi’s jeans and how these killer cool trousers made it to practically everyone’s wardrobe?
Levi Strauss was a German-born businessman who, albeit unintentionally, dramatically changed the world of fashion by producing workman’s pants that would soon become a timeless fashion staple for generations to come.
The first few pairs of pants were made of canvas, but even those tough miners complained that the material tended to chafe their skin (ouch!). Strauss then substituted canvass with a twilled cotton material which we now refer to as denim.
Strauss introduced the concept of blue jeans but it was a tailor named Jacob Davis who proposed the idea of using rivets to keep those pockets secure. On this same day in 1873, the patent for the process of riveting pants were given to Strauss and Davis by the U.S. Patent and Trademark Office.
Here’s how the first patented pair looked like. It had suspender buttons, a cinch, and just one pocket:
So that’s how those rivets became part of Levi’s trademark design, and the rest is history, riding on your hips.