We're very excited that our new film, the LomoChrome Purple, has turned out to be a real favorite of our community already. A brand new film that yields color infrared results without any use of filters, it is desired so much so that the first quantities of the 35mm version are already sold out. But there are still some rolls of the medium format version left!
Since last week’s announcement of the new LomoChrome Purple film, you guys have been really busy in our online shop! The first quantities of our new film in the 35mm format have already been sold out! All proud owners of a Diana F+, Holga, Lubitel or any other medium format camera need not frown though, because there are still some rolls of the 120 medium format version of the LomoChrome left!
I was given a roll of LomoChrome Purple 120 by a friend who was keen for me to try it out since he didn't have a medium format camera. I really didn't expect the results I got when I took it out for a test run on a bright winter's day in London.
We are very excited to present you with our new film, Lomography LomoChrome Turquoise XR 100-400! This emulsion develops in C-41 in 35mm and 120 formats. Limited stock of 5,000 rolls for pre-order are available, so reserve your rolls now; delivery of first stock estimated for April 2015.
A LomoAmigo who usually shoots Medium-Format with a Diana, Charlie Wagers went on two tours through the East Coast of the USA and shot his first rolls of LomoChrome Purple 120. Take a look at his first shots with the new film.
Shoot exceptional medium-format photos whilst enjoying the convenience of the Lomo LC-A camera with the brand new LC-A 120. The first batch is selling out fast, so pre-order now and get yours in time for the holiday season*!
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Arat Komsawadichai aka Huge is a photographer from Thailand who is passionate about film photography. He used to be a regular at the Lomography Soho store and would often hang out in the shop and help customers out just because he's so crazy about film! Arat recently had the opportunity to shoot his brother's wedding using the Petzval Lens and LomoChrome Purple film, yielding fascinating results.
Do you love Lomography's Lomochrome Purple XR 100-400 film? Me too! So let's see what it does when we shoot it through an assortment of color filters. I tried to document everything well enough that others could replicate and experiment on their own. I hope you find it useful.
Get ready to think fast and shoot faster! Today, we are thrilled share with you news of the brand new LC-A 120 Camera. Load it with any 120 film roll and experience the thrill of medium format photography. You’re sure to soak up all the action in every square shot with its fantastic 38mm f/4.5 wide-angle lens (equivalent to a 21mm lens on a 35mm film camera). It's available for Pre-Order: Extremely limited first batch stock of only 500 cameras!
The New Lomography Petzval Lens is, without a doubt, a striking innovation that has impressed analogue and digital shooters alike. The Petzval works seamlessly with both platforms, producing exceptional and oftentimes dreamy, bokeh-rich images. There are, however, photographers who prefer to shoot analogue and are oblivious to the lure of digital imagery. Here are a few photographers who have chosen film as their go-to medium, and and the Petzval as their ally.
The Ting Tings are a musical duo from Manchester who have more pop hits than you can shake a stick at. They are most famous for their 2008 hit "That's Not My Name" which got even the stiffest of people shaking in their seats. The Ting Tings are back with a brand new album called Super Critical. They are big film fanatics (check out their website for proof) so we gave them a Sprocket Rocket Camera and a bunch of film to document their life in sunny IBIZA.
There are quite a few perks that come with working for a film photography company, and the best perk of all is testing out the latest cameras. I can remember buying my LC-A back in 2009 and being really inspired to shoot film again. When the LC-A 120 came along, I couldn't wait to try it out around London. Join me as I test out this super medium format beauty.