The Lomography Film Smartphone Scanner: An Introduction To Kickstarter Mechanics

If you’ve been looking to pledge your support for the Lomography Smartphone Film Scanner but are unsure about how Kickstarter works, this is the only how-to guide you’ll need! Here, we explain what Kickstarter is, how you can make a pledge and other relevant FAQs.

What is exactly is Kickstarter and why are you running the campaign there rather than here?

Kickstarter is a website which allows companies to seek funding on projects that they are working on. They have a ton of different projects which you can view and then support by making a pledge.

We are running the campaign for the Smartphone Film Scanner on Kickstarter rather than on the Lomography site for several reasons. Firstly, whilst we have come a long way with the project already and will have the first quantities of the Scanner available for shipping soon, we still have work to do on the Lomoscanner App development and wanted to reach out to the Kickstarter community to help us make the App as awesome as it can be. Secondly, launching the project there is a great way for us to introduce a whole new bunch of people to Lomography and show them why analogue photography is so amazing.

What is a pledge and how do I make one?

You make a pledge when you back a Kickstarter project. You can pledge anything upwards of $1 to support the campaign. Pledges are different from simply buying something in a shop because you are only charged the amount you pledge if a project reaches its funding goal. Our Kickstarter campaign funding goal is $50,000 and, thanks to the amazing support from all you guys, in our first 5 days we are already beyond that.

How does the Scanner price on Kickstarter compare to the price the Scanner will be when it officially launches?

The prices for the Scanner we have on Kickstarter are cheaper than what the final launch price will be. So buying on Kickstarter now is great value! As a bonus, we also offer certain cameras at special discounts in the Kickstarter rewards, so you can make an extra saving.

Can I change my pledge after I’ve made it?

Yes, you can easily change your pledge right up until the Kickstarter campaign ends on February 4th. To change your pledge, simply go to our Project Page and click the ‘Manage Your Pledge’ button. On this page, you can change the amount you pledge and change the reward you pick.

What are rewards?

Rewards are the ‘extras’ we offer you in return for making your pledge. Many of our rewards on Kickstarter allow you to get a Lomography camera and the Scanner as a combination for a great price. We also have bigger rewards available such as trips to visit Lomography HQ in Vienna!

I picked a reward where you didn’t specify an exact camera model. Will I be able to pick the camera I get?

This will depend on the stock of the camera in your country. But as far as possible, yes we will try to give you the option to pick the model you receive. For example, if you picked the La Sardina reward tier, you will be able to make a choice of the La Sardina you get.

I have made a pledge. When will I be charged?

You will be charged after the Kickstarter campaign ends on February 4th. After the campaign ends, we will send you a questionnaire to fill-in so that we can get detailed information from you (delivery address, special requests you may have).

When will the Scanners be available for shipping?

The first quantities of the Scanner will be shipped in March. Due to the awesome demand of the Scanner so far, the new rewards we have been adding on the Kickstarter page now have an April estimated shipping date. You can see the shipping date of each reward in the details about it on the Kickstarter page.

How do shipping and tax costs work?

Depending on where you live, Shipping and tax costs must be added on to your pledge. Shipping is free to all USA customers. Shipping costs $10 for all Rest of World customers. The shipping and tax costs for EU customers vary depending on the reward tier you would like. Please note that the additional costs for EU customers aren’t so much shipping costs; they are more extra costs we must charge in order to cover EU taxes.

If you live in the EU or Rest of World and need to pay additional Shipping/Tax, you do this by adding a certain amount on to your pledge. For example, say I live in the UK and would like the $50 Smartphone Film Scanner reward tier. In the reward description I see that the Shipping and Tax cost for the EU for this reward tier is $20. So, in order to cover shipping and taxes, I should write $70 in the pledge amount field when I make my pledge; I should then click the $50 reward tier – I have now selected the appropriate reward and pledged the additional shipping/tax I must pay.

I made a pledge but forgot to add Shipping and Tax costs. What should I do?

If you made a pledge but didn’t realize you need to add these extra shipping and tax costs, don’t worry, changing your pledge is really easy. Simply go to the Project Page and click the ‘Manage Your Pledge’ button. On this page, you can change the amount you pledge. So if I live in the UK and would like the $50 Film Scanner reward but only pledged $50 originally, all I must do is go to this page, change my pledge in the text field to $70 ($20 extra to cover shipping/taxes); then I update my pledge and voila, the change is made!

What are stretch goals?

Stretch goals are added incentives Kickstarter campaigns can have to encourage you to push past the original goal. We have already added a couple of stretch goals to the Smartphone Film Scanner campaign; you can view them at the bottom of the Project Page.

I have a question about Kickstarter mechanics which isn’t covered here. Who can I ask?

Simply post your question in the comments and we will answer as soon as we can!

written by tomas_bates on 2013-01-18 in #news

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