Peru’s first LomoAmigo: Adammo

1

The Peruvian based pop-rock band Adammo is our lastest LomoAmigo. They are well know in South America, their videos are usually in the top of the rankings of MTV LA, they have won the MTV VMALA award, and have been nominated in last year's MTV Europe Music Awards. We gave them a Sprocket Rocket, La Sardina and Fisheye 2. Read on to find more.

REAL NAME: Diego Ubierna (The Drummer and DJ of the band), Ezio Oliva (Vocals) and Renzo Bravo (Bass and Keyboards)
CITY: Lima
COUNTRY : Peru

Photos by ADAMMO

Tell the community a little bit about yourself? What do you do for fun and is it the same thing you do for a living?

What we do for fun turned into our career. 5 years ago, we made music for 6 or 10 people, and over time they became more people and more people, and then we realized that this was a passion that became our future. We like many types of art. We love music and that’s what we do with our band Adammo but we also like photography, film, painting and that means that we do everything in our band. We take the photos, videos and work on designs for the band.

How long have you been a Lomographer (or are you new to this whole thing)?

We are new. We felt a need to go beyond the picture without resorting to digital! We were tired about all digital things and decided to go for analogue photography. We were look for things that can accommodate our tours and things with strong rhythms. We discovered Lomography and it became part of our lifestyle.

Describe La Sardina, Fisheye2, and Sprocket Rocket in five words each

La Sardina: best model and nice texture.
Fisheye 2: Fun, Crazy, Shocking, easy and Fast.
Sprocket Rocket: It’s all about the sprockets!

Photos by ADAMMO

How did you like shooting with the cameras and what were people´s reactions to the camera?

Everyone asks the same question: What is that? and our answer is always: a refrigerator! lol I think it’s obvious that they are photo cameras but the models are so cool that people are shocked when they see the cameras. This also happens with the photos, got on the band’s Facebook or on our Twitter and people recognize that it is not the typical texture used by other artists and the reaction is amazing.

If you could shoot any person alive or dead (or imaginary) with your Lomography cameras, who would it be and why?

Johnny Cash, who is an artist with a long and amazing history… We would have loved to be in concert at Folsom Prison and take thousands of photos.

What’s your favorite photo you took with each camera and why?

Well, actually my favorite is one that our personal manager took. In this picture you can see Diego in a little room playing guitar. The contrast is really good.

Photos by ADAMMO

What would the soundtrack to this selection of lomographs be?

If we were playing live it would be: Adammo – Venus. If you’re just listening, it would be Madeon – Finale

You guys have been in the studio recently, tell us about it

We’ve recorded 3 albums and all have been very different but the last one is the most natural of all. We decided to move away from the stage, interviews and the city and went to compose songs far away from our town. We experimented with other instruments like the Peruvian cajon, Hawaiian Ukulele, etc.
In this new record we move away from power pop and decided to calm down a bit and apply all the knowledge of electronic music we had and never used before.
We moved away from the big consoles and went to a more minimalist approach. We used Ableton Live and Akai controllers to find a unique sound and it worked.

What are the plans for Adammo in the upcoming months?

After traveling by plane so much, we decided we’ll going to do a tour around our magical country; PERU! We will shoot a documentary about many things that are happening in our country and the band traveling around a country with so much mystery…

Photos by ADAMMO

We know that you manage a huge followers in twitter and that you create many trend topics world wide, do you think we can make #LomoAmigo a TT?

Of Course! That’s easy, what we really need is to connect all networks of Lomography and Adammo around the world and do it!

Your advice to future shooters

Be yourself! do not force anything in life. You have to let the art flow and it will come right back to you!
Thank You very much! Count on us for anything you need!

You can follow Adammo in their fanpage in Facebook, Twitter, and Youtube
You can also follow them in their personal twitter accounts: Ezio, Diego and Renzo

This just in! Adammo has been nominated for the Best Central Latin American Band by MTV! If you like what you see, make sure to vote for them here

written by ADAMMO on 2012-09-19 in #people #lomoamigos #renzo-bravo #diego-ubierna #la-sardina #tiempos-violentos #amber #lomography-peru #lomography-peru #sprocket-rocket #peru #lima #lomography-lima #adammo-band #ezio-oliva #lomoamigo #venus #sin-miedo #fisheye-2 #adammo #peru #lomo-peru

More Interesting Articles

  • Lomoamigos: Moones

    written by hannah_brown on 2014-07-18 in #people #lomoamigos
    Lomoamigos: Moones

    Moones are a three piece UK based band making waves in the music world. The keyboard player happens to be the brother of Natasha Khan, better known as Bat For Lashes. We gave them a La Sardina camera and caught up with them for a chat. Read on for the full interview.

  • LomoAmigos: The Ting Tings Go Analogue!

    written by hannah_brown on 2014-09-09 in #people #lomoamigos
    LomoAmigos: The Ting Tings Go Analogue!

    The Ting Tings are a musical duo from Manchester who have more pop hits than you can shake a stick at. They are most famous for their 2008 hit "That's Not My Name" which got even the stiffest of people shaking in their seats. The Ting Tings are back with a brand new album called Super Critical. They are big film fanatics (check out their website for proof) so we gave them a Sprocket Rocket Camera and a bunch of film to document their life in sunny IBIZA.

  • LomoAmigos: Going Wide with Mogwai

    written by hannah_brown on 2015-03-11 in #people #lomoamigos
    LomoAmigos: Going Wide with Mogwai

    Mogwai are a Scottish post-rock band who formed way back in 1995. Last year they released "Rave Tapes," their eighth studio album, and have been touring intensively over the last 12 months. They took the LC-Wide to Japan and chatted with us about the world of Mogwai.

    10
  • Shop News

    Sit, Stash & Fold

    Sit, Stash & Fold

    Get both appealing LomoDices for your home! These cardboard cubes can be used for different things – they make great, stylish seats but you can also stash small items inside and fold them for storing!

  • Lomo Amigos: The Oscillation

    written by hannah_brown on 2014-08-29 in #people #lomoamigos
    Lomo Amigos: The Oscillation

    The Oscillation are a UK-based Psychedelic space-rock band formed in London in 2006. The band's live shows are a cacophony of growling guitars and hypnotic drum rhythms accompanied by some trippy analogue light shows from experimental filmmaker Julian Hand and light show artist Julian Hand. We gave them an LC-A+ and sent them out into the night! Read on for more.

  • LomoAmigos: Lily and Madeleine

    written by hannah_brown on 2014-10-27 in #people #lomoamigos
    LomoAmigos: Lily and Madeleine

    Lily & Madeleine are sisters from Indianapolis who have charmed audiences on both sides of the Atlantic with their heavenly harmonies. They are just about to release their new album titled "Fumes." Lomography caught up with them on a recent trip to the United Kingdom and gave them each a La Sardina camera to shoot with. Meet them after the jump.

  • Horse Thief and a Fisheye, a Killer Combination at CMJ

    written by antoniocastello on 2014-11-28 in #people #lomoamigos
    Horse Thief and a Fisheye, a Killer Combination at CMJ

    Horse Thief was one of the bands we worked with during CMJ Music Marathon.This Oklahoma-based band came all the way to NYC to play in tone of the world's biggest indie music festivals. We gave them a Fisheye camera too, so they could capture their trip around the Big Apple.

  • Shop News

    Recognizable Images of Petzval

    Recognizable Images of Petzval

    You want your subject be the center of attention? Petzval lens are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!

  • Chasing The Sun: Oasis 1993 - 1997 Exhibition

    written by hannah_brown on 2014-05-02 in #news
    Chasing The Sun: Oasis 1993 - 1997 Exhibition

    Manchester based band Oasis rose to fame in late 1994 with their debut album "Definitely Maybe" which went straight to number one in the UK charts. They went on to have eight UK number one singles, eight number one albums and whole host of awards, dramas, fights, fall outs and new members in between. Chasing The Sun: Oasis 1993 - 1997 was the first Oasis exhibition of rare and iconic photographs, artifacts and memorabilia from the early years of the band. Some of these photos were take by Tom Sheehan who had his own exhibition at our Lomography Store East.

    5
  • Philhale is our LomoHome of the Day!

    written by Eunice Abique on 2015-03-28 in #world #news
    Philhale is our LomoHome of the Day!

    From everyone here in Lomography, congratulations to philhale for winning Home of the Day!

  • Film Photography Day UK Party!

    written by gise11e on 2015-03-28 in #world #news #events
    Film Photography Day UK Party!

    On April 11, Lomography UK will be celebrating Film Photography Day in style. We will be running a Konstruktor workshop and our very first LC-A 120 workshop. We will also be launching a brand new exhibit by our community members. There will be prizes, free drinks, and a camera piñata, too!

  • Shop News

    Special Apertures for Petzval

    Special Apertures for Petzval

    Want to be more creative and level up your bokeh shots? A wide selection of special apertures for Petzval are here to blend with your artistic side and give your Petzval images some analog twists!

  • Trending LomoHomes of March 2015

    written by Eunice Abique on 2015-03-27 in #world #news
    Trending LomoHomes of March 2015

    Pop the champagne and toss the confetti for these talented lomographers!

    4
  • Trending Photos of March 2015

    written by Eunice Abique on 2015-03-27 in #world #news
    Trending Photos of March 2015

    Marvel at this beautiful selection of wanderlust-inducing photographs that trended this month.

    5
  • Taking Back Tipsters: Super Soups

    written by Julien Matabuena on 2015-03-28 in #world #tipster
    Taking Back Tipsters: Super Soups

    Got nothing to do this weekend? We've got six different film soups for you to try, concocted by our adventurous community members!