Everyone has their own preference of personalizing their cameras; skin mods, custom paint jobs, additional stickers, etc.
Let’s say you and a bunch of other Lomographers get together after a day’s worth of shooting. I’m sure there are instances where we huddle our cameras on the table, maybe to strike up a conversation or at least to show off a bit. We generally own the same tools of the trade so to avoid any mix-ups, we need to differentiate our camera from others.
I instead choose to tag my cameras using plastic labels. These come with embossed lettering and peel-off adhesive that is available in a multitude of colors and designs. Label makers are affordably-priced at your local store, especially the ones selling stationery and office supplies. Simply turn the dial to choose the letters, numerals or symbols you wish to be printed, press firmly on the handle and it automatically clicks to the next space. Snip the label off when you’re done. Once adhered, the result is a classic feel that matches our low-fidelity passion.
We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share with you the masterpiece of Simone Legno from tokidoki! Simone Legno is the creative director and co-founder of tokidoki, which stands for "sometimes" in Japanese. He chose this word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person.”
We asked some of New York’s hottest designers to lend their talent in designing some of our La Sardina DIY cameras, and we are very excited to share with you Steen of Steen Drawings. Steen is a New York based illustrator who likes to create her own fantasy world and creates stories from her wild imagination. Take a look at Steen's wonderful work and get inspired to do your own DIY project.
Warm tones, subtle grains, beautiful moments of everyday life – the photos by Esben Bøg Jensen, a young and talented photographer from Denmark, let us escape into our memories and dream about a never-ending spring. We talked to the photographer himself and couldn’t help feeling a pleasant wave of joy overcoming us. Read on and get inspired to search for the moments that make us feel alive.
You want your subject be the center of attention? Petzval lens are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Anything can happen in an instant, right? This is also true with instant snapshots taken with the Lomo LC-A+ camera and LC-A Instant Back+ accessory. Here's a quick look at the bizarre, unpredictable world of LC-A+ Instants!
On the occasion of the German DVD release of Wim Wenders' latest documentary "Das Salz der Erde" on April 9, we're giving away DVD and Blu-ray copies of it. Learn more about the award-winning documentary film and take part in our new competition. Show us your best black and white photographs!
In December last year James Wright, editor and creative director of So It Goes Magazine, went on a two-week trip to Sri Lanka, "a place so long on our bucket list, but up until then, as yet unvisited," he writes on the first of his three-part photo diary. Herein is the first of his series that chronicles his adventures, highlighted by a selection of breathtaking images of the Sri Lankan countryside and the locals, among many other images, captured with his trusty photographic companions: the Leica MP, Lomo LC-A+, and an assortment of films including the LomoChrome Purple.
In celebration of the mindblowing solar eclipse we had the other day, we ran a competition and asked you to tag your analogue photos centered around our great big yellow friend! Check out the winners now!