Analogue is in Vogue: The Rise of Film Photography

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Film photography has had quite a journey over the past decade. Only a few years ago people were hailing the death of film. "Digital is the future", people said. It certainly looked that way. But recently people are falling over themselves to replicate film photography. iPhone apps are mimicking lo-fi photography - Lomography is in vogue. I'm seeing more and more people with vintage and Lomography cameras slung over their shoulders in London's tourist hotspots.

Credits: bsmart

Something caught my attention recently. It was a window display in a shoe shop in the UK. They featured a series of medium format photos with a black border and frame number visible on the print. It didn’t look quite right to me, so I took a closer look.

Credits: bsmart

The image was so sharp, but the frame seemed to be out of focus and poorly scanned. What’s more, the photo was in colour and the film clearly stated TMAX – indicating the film was black and white. The creative team had clearly added a TMAX film border to a digital photo and passed it off as a film photo.

Credits: bsmart

Someone recently asked me what app I used to add the sprocket holes on a photo I uploaded to the internet. I used 35mm film and exposed the sprockets, I said.

Credits: bsmart

Who knows how long film will continue to be so popular. I for one, hope it continues to gain a following and the revolution will last.

written by bsmart on 2012-06-29 in #lifestyle #digital #window #display #medium #vougue #format #advert #film #cool #tmax #shop #border

11 Comments

  1. hervinsyah
    hervinsyah ·

    GREAT FOUND & INTERESTING STORY

  2. fash_on
    fash_on ·

    I've noticed this a lot over the past few years, the most shocking was an exhibit at a photographers gallery :(

  3. bloomchen
    bloomchen ·

    nice!

  4. dmgphotography
    dmgphotography ·

    I find it laughable that film photography is written off as 'lo-fi' when it's actually far more high definition than digital is at the moment. Medium format digital is only a par with 35mm as far as definition goes and digital APS classic/35mm has only just reached the lowest of that level.

  5. bsmart
    bsmart ·

    @dmgphotography See my recent article regarding that very point -
    www.lomography.com/magazine/lifestyle/2012/05/31/fact-or-fi…

  6. adash
    adash ·

    That's an odd find, all shots are on frame 6, and colourful on TMX, which is T-MAX B&W film.
    Also Kodak film type 6052 is known to be of the T-MAX B&W variety:
    www.taphilo.com/photo/kodakfilmnumxref.shtml
    Sorry, but someone was sloppy...

  7. adash
    adash ·

    In other words, you've found an analogue fake.

  8. adash
    adash ·

    ...or was it a "fake analogue"?

  9. schemerel
    schemerel ·

    I think thats his point @adash
    I somewhat like that analog is being appreciated again but I hate how cameras are getting more expensive. Everyone on ebay is selling their 'vintage' (read: old crap) as lomo this and lomo that. Even expired filmrolls are getting more expensive :s

  10. adash
    adash ·

    @schemerel I got the point, thanks. Indeed, film is really fashionable now, as are retro design digital cameras, as is the film look of crappy cellphone pictures, etc. The bright side is that the absolute death of film as an industrial product is postponed for the moment. The lomo this and lomo that is irritating and ridiculous indeed, I even find long expired rolls sold more expensively than fresh stock of the same type of film only because they are LOMO!

  11. jvujnovi
    jvujnovi ·

    As someone who never got into digital (because I love working with black & white film - I rarely use colour), I'm glad to see a revival in film popularity. A few months ago, my city's local paper had an article speculating about the "death of film". I wrote a letter to the editor, which was published, informing them that while film is no longer the only medium and no longer predominant it still has place in photography. Digital users need to be reminded of that.

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