Covering a visually-stimulating and fast-paced event like fashion week is a great learning experience for budding lomographers. I took my fabulous new Diana Mini Leopard & Flash to Philippine Fashion Week (such a conversation piece!) and here are my photos. Turns out the camera is a stylish and functional accessory, perfect for fashion week!
Last year, I was hired by L'Oréal Paris Philippines to cover PFW Holiday 2011, and by Megastyle next season. Immersing myself in the glamorous yet gritty world of fashion and working with some of the local style scene’s most talented for weeks at a time was exhausting yet truly eye-opening—even to the point of saturation. But if there’s anything I learned, it’s that fashion is equal parts art and business. At the end of the day, you have to sell those images so you can sell the products.
The nice thing about an assignment like this is that there’s so much to look at and photograph! It was definitely overwhelming at first, what with all the beautiful clothing and gorgeous models traipsing around. But I eventually get used to being surrounded by glamour and splendour and realized that I’m there for a job, so I channeled my excitement and exhilaration to determination to capture great shots for my clients.
This season, I attended PFW Holiday 2012 as a spectator and not as an official photographer. There was no pressure to cover every dress or detail, no need to cover the hair & make-up rooms, backstage, and runway shows, so I decided on a more leisurely approach and shot fashion week in film. I’d just gotten my Diana Mini Leopard and thought that PFW was the perfect time to debut the fabulous little thing!
The funny thing about PFW—or any fashion week, for that matter—is that people spend a lot of time getting ready, yet the average length of a runway show is only a couple of minutes. Models spend hours getting prepped up while attendees spend more time outside the venues, schmoozing, smoking, style-spotting, and/or/whilst sipping champagne! Welcome to Philippine Fashion Week!
That being said, I only had time to see one show. After my designer friend’s collection, I went around to take photos, and then it was over! No worries as there are a lot of other subjects to aim your lens at. You’ll spot models running in between shows, magazine editors, retailers, and designers meeting, even celebrities making cameos! There will be lots of other photographers and bloggers there as well so you’ll have to find a way to make your shots stand out from others.
If you think it’s dizzying to ogle at the chic and stylish women waltzing around in their six-inch heels, you’ll find your rubbernecks turning towards sharply dressed men as well.
And, of course, models!
Lucky my friends are also fashion fiends so I had people to keep me sane during the craziness that was Philippine Fashion Week! If you ever get the chance to cover any fashion week, grab that all-access pass, your best camera, and the opportunity to be part of a fascinating event! If not for the money, do it to add a body of work to your portfolio, to network with industry insiders, to see some wonderful wearable art, or just to get exquisitely dressed up!
I have to say, the Diana Mini Leopard is probably the best accessory I’ve ever worn to PFW. Besides being an on-trend piece (animal prints = editor approved!), the camera’s different format options and settings worked ideally! I decided to shoot in half-frame mode to maximize my film, making my 24 exposure roll produce 48 frames. I also experimented with the camera’s Bulb setting for long exposures. Plus, I used an orange gel filter on the Diana Flash to give the photos a warmer tone and I like how they turned out. I’m gonna do a full review of the camera soon so, for now, I’ll leave you with more shots of the Diana Mini Leopard. (I got so many compliments, wish I could say I’d designed it myself!)
Fall in love with the Diana Mini Leopard, Lomography’s petite plastic princess. Using standard 35mm film, this compact camera takes lovely shots in two different formats: square or half-frame. And with the Diana F+ Flash thrown into the mix, you’ll have plenty of opportunities to experiment with your photography. The Diana Mini delivers the same dreamy and soft-focused shots many have come to expect from the Diana family.