Call-Out for LomoMatrix Toronto Participants


The time has come - Toronto is doing its own LomoMatrix! I know all of you analogue fans are itching to participate, and we're digging right into our Lomographic community to find you. If you've got a 35mm camera and interested in creating a masterpiece with the Lomography Canada team, then this is perfect for you!

The LomoMatrix is one of Lomography’s most interesting and unique events. It’s been done in Paris, Manila, London, Chile, Berlin, and we think it’s about time to get one going in Toronto, Canada! What is a LomoMatrix you ask? See for yourself… Check out Paris’ LomoMatrix here!

We’re reaching out to all of you willing participants located in Toronto to take part in this fantastic event, so if you’re interested, please read through the following details carefully!

When is the LomoMatrix shoot date?
Tentative date is Saturday, June 16th, 2012, weather-permitting of course.

Who can participate?
If you have a 35m camera and you’re in the Toronto area, then you are more than welcome to join us! This project will span about a month but ultimately we need your commitment for Saturday, June 16th, 2012 as that is the tentative date of the LomoMatrix shoot.

How many people will be selected?
Around 18-20 people will be selected to participate.

What roles are there?
Plenty! Such as…
1. Actors/subjects of the shoot
2. Photographers (of the LomoMatrix and of the event itself)
3. Videographers (of the event itself)

What happens if you are selected to participate?
1. You will have to attend an initial meeting on Thursday, May 24th, 2012 at 6:30 p.m. at the Lomography Gallery Store Toronto to meet and greet with other participants, discuss ideas and receive additional information.
2. You get to share your ideas for the LomoMatrix!
3. You MUST be committed to attending the LomoMatrix shoot on Saturday, June 16th, 2012.

What’s the schedule going to be?
Here is a breakdown of what’s going down:

Monday, May 7th – Monday, May 21st
- Call-out will be open for this time period.

Tuesday, May 22nd & Wednesday, May 23rd
- Members selected to participate will be notified by the Lomography Canada team and will be added to a Facebook/Event group for easy communication.

Thursday May 24th – Initial meeting with all members
- View Lomomatrix videos to get an idea of what to do and also brainstorm ideas
- Collect emails and phone numbers
- Choice of roles
- Discussion of location, dates, materials, props, etc.

Saturday June 9th – Final details sent to participants and posted
- Schedule for the event day
- Delegation and distribution of roles
- Final list of ideas
- Location and time of Lomomatrix

Saturday June 16th – Targeted shoot date!
- Shoot the LomoMatrix!

Sunday, July 1st (Canada Day!) – Premiere of the LomoMatrix!

Dates may change depending on how discussions go.
Everyone participating will be kept up to date on the Facebook page and through emails.
This project is non-profit but everyone will receive credit for their photos and their participation. We appreciate your passion for analogue photography, and this will be a great way to show the rest of the world what Toronto’s got!

So, how does that sound? If you are interested, please sign up HERE

Don’t forget to like Lomography Gallery Store – Toronto on Facebook! Follow us on Twitter and our LomoHome.

Lomography Gallery Store Toronto
536 Queen Street West
Toronto, ON M5V 2B5
Mon – Wed: 11:00 am – 7:00 pm
Thurs – Sat: 11:00 am – 8:00 pm
Sun: 12:00 pm – 6:00 pm

written by ashleyaang on 2012-05-07 in #events #gallery-store #lomomatrix #analogue-photography #35mm #toronto


  1. weedos
    weedos ·

    Damn, I'll be there the week before :-(

  2. ashleyaang
    ashleyaang ·

    Extend your trip? :)

  3. deepfried_goodness
    deepfried_goodness ·

    I'm in.

More Interesting Articles

  • Valentine's Day Deals Extended!

    written by jacobs on 2015-02-10 in #gear #news
    Valentine's Day Deals Extended!

    Are you still looking for that perfect treat for your loved one this Valentine's Day? Then you've come to the right place, my friend — we've extended our Valentine's deals until the end of the week! Which means you have extra time to get lucky in all things love and Lomography. Quit dodging Cupid's arrows and get in on these sweet deals right now!

  • The Petzval Apprentice Competition

    written by shhquiet on 2014-07-21 in #competitions
    The Petzval Apprentice Competition

    Calling all Petzval Fans! We're inviting you to participate in a special photo competition that aims to highlight your Petzval prowess. The Petzval Apprentice Competition is the first photo contest that is dedicated to the esteemed New Petzval Lens; it's your chance to make a mark in analogue history! Start polishing those optics and get ready to begin shooting your winning masterpiece. The 5 winning photos will even be displayed in our Lomography Gallery Stores worldwide and you can get your winning photo as a print to keep!

  • The Great Lomo'Instant Tag Competition of 2015!

    written by jacobs on 2015-01-15 in #competitions
    The Great Lomo'Instant Tag Competition of 2015!

    Looking for a chance to share your best Lomo'Instant snaps with the world and win seriously cool prizes? Then we've got good news for you — The Great Lomo'Instant Tag Competition of 2015 is on! And even if you don't have a Lomo'Instant yet, now is the perfect time to get one. Pick one up now so you can join in on the fun!

  • Shop News

    Sit, Stash & Fold

    Sit, Stash & Fold

    Get both appealing LomoDices for your home! These cardboard cubes can be used for different things – they make great, stylish seats but you can also stash small items inside and fold them for storing!

  • Outrageous October at Lomography NYC

    written by mindofmyra on 2014-10-02 in #events
    Outrageous October at Lomography NYC

    October is a great month for fun! With Halloween around the corner, Lomography NYC has prepared a month-long, photo-filled month. You don't want to miss out on all the great photography, parties, and exhibitions. To keep things interesting, we're teaming up with BLOCKS NYC, Crazy 8 Cartoon Festival and more.

  • Turn Your Lomographs Into Beautiful Analogue Prints — Handmade By Lomography

    written by shhquiet on 2015-03-24 in #gear #news
    Turn Your Lomographs Into Beautiful Analogue Prints — Handmade By Lomography

    You've shot tons of really fantastic film photos — why not turn them into analogue prints that you can proudly showcase in your home, studio or office? If you're not sure where to have them printed, try Analogue Prints — the perfect print service for analogue photographers. Lomographers in Austria, UK, France, Germany, Italy, Belgium, the Netherlands and Spain can take advantage of this awesome service right now!

  • December 10th Advent Offer: Save 10% On Film Today! (Online Code: FILMFANTASY10)

    written by jacobs on 2014-12-10 in #news
    December 10th Advent Offer: Save 10% On Film Today!  (Online Code: FILMFANTASY10)

    With the holidays just around the corner, now is the time to stockpile all your favorite films! That's we're giving you yet another opportunity to do so with our super Advent deal on all our films today. Whether you're looking to get wild colors and huge contrast with our X-Pro film, or want to create slick cinematic classics with Lomography Cine400 Tungsten, we've got just the film for you!

  • Shop News

    Recognizable Images of Petzval

    Recognizable Images of Petzval

    You want your subject be the center of attention? Petzval lens are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!

  • Show Us Your Perfect Timing Winners Announcement!

    written by mindofmyra on 2015-03-06 in #world #competitions
    Show Us Your Perfect Timing Winners Announcement!

    There is nothing better than a photo shot at the perfect moment. Henri Cartier-Bresson's principle on "The Decisive Moment" is a principle that we should still follow to this day. A perfectly-timed photo creates impact, whether it's one of a friend jumping into the pool or a couple emerging from the ceremony on their wedding day. For this rumble, we want to see that breathtaking moment, shot at the perfect time. And you showed us what it's like to be on time.

  • Getting Complete Strangers Together in a Photograph

    written by Kwyn Kenaz Aquino on 2015-04-20 in #world #lifestyle
    Getting Complete Strangers Together in a Photograph

    Can random strangers have chemistry right off the bat? To find out, photographer Richard Renaldi got them to hold hands and share a tender on-camera moment.

  • Being Young in Europe

    written by Kwyn Kenaz Aquino on 2015-04-20 in #world #lifestyle
    Being Young in Europe

    How do young Europeans of today live and forge their future? Thirteen documentary photographers find out.

  • Shop News

    Diana Mini and Flash Petite Noire at 25% off

    Diana Mini and Flash Petite Noire at 25% off

    At 25% off you can take dreamy 35mm images with this little black beauty. Beam coloured light into your shots with its accompanying Diana Flash Back accessory and be the analogue king of the night.

  • Lori Vrba's Fantasyland

    written by Kwyn Kenaz Aquino on 2015-04-20 in #world #lifestyle
    Lori Vrba's Fantasyland

    Right in her own North Carolina backyard, fine artist Lori Vrba created otherworldly scenes from her memories and dreams.

  • How Color Photography Trained Tony Ray-Jones for His Celebrated Black and White Work

    written by Kwyn Kenaz Aquino on 2015-04-20 in #world #lifestyle
    How Color Photography Trained Tony Ray-Jones for His Celebrated Black and White Work

    Against the grain of serious photography, Tony Ray-Jones used commercial color film to document American streets. This was a pivotal lesson in choosing colorful subjects, something he would later master in his black and white series.

  • Impressive Konstruktor Snaps Rumble Winners

    written by Eunice Abique on 2015-04-20 in #world #news #competitions
    Impressive Konstruktor Snaps Rumble Winners

    Sample these winning lomographs by our fellow lomographers and be amazed by what the Konstruktor camera can do!