Guys and Gals from all over the city came out to celebrate the launch of the Splendour edition La Sardina. There was plenty of dancing, boozing, and picture taking so take a look!
We were serving up gin fizz and beer to our 1940’s crowd last Thursday. Everyone came dressed to impress and ready to party the night away! Half way through the evening our guests were invited to take some swing dancing lessons. We are pretty impressed with everyone’s dancing skills.
The camera certainly turned a few heads with its shiny silver body and sleek black lines. Thanks to everyone who came out to celebrate; especially the Lomography store managers from all over the country who took a break from their busy day to party with us!
Instant gratification filled the air with the launch of the much-awaited Lomo'Instant. Drinks and live music flowed for friends and family, making it an even more joyous celebration. Check out the Lomo'Instant in action at the NYC Gallery Store.
New York City celebrated the bees that pollinate the world and we got to participate in the family-friendly extravaganza on Beach 97 Boardwalk, Rockaway, Boardwalk. There was art, food, music, crafts, a Bee Marketplace, and lots of sweet sweet honey. Check out the highlights of Honey Week, Honey Fest and all that we learned about the great bees that pollinate our world!
The time has come to launch our amazing new Lomography Art Lens - the Petzval lens. What better way to celebrate than by throwing a party on August 21 at the Lomography Gallery Store Soho? There will be live music from London-based folk singer Denai Moore, lots of bubbly and the chance to meet the lens face-to-face! Read on for full details.
Join us for an evening with NYC-based fashion photographer Emily Soto. Concurrent with her exhibition at our Gallery Store, "Petzval Portrats: Bloom," Emily will discuss her work and experience using the New Petzval Art Lens in her work. Gather insight into the creative process of one of New York's favorite photographers. This event will take place on July 9 at 6:00 p.m.
Last week, Lomography Gallery Store Sheung Wan threw a launch party for the new Petzval Lens. Delicious refreshments and wine were served to guests who were also invited to experience the magical capabilities of the Petzval lens.
If you visit London in the next few weeks,you might bump into a Paddington Bear sculpture more than once. Don't be alarmed, he's not following you around. There are hundreds of Paddington Bear sculptures dotted around the city in celebration of the launch of a new film. We captured a few using the glorious Petzval lens. Take a look here.
Last week we celebrated the arrival of the Lomo'Instant camera at the Lomography Soho Store with a huge launch party. We opened our doors late to showcase this exciting new compact instant camera! We gave you the chance to hold this beauty in your hands and have your photo taken in our instant photobooth. Read on to catch the event highlights.
A vacation is a trove of vibrant objects: the countertop of sublime-looking drinks, the mosaic tiles that line an Olympic-sized pool, the nautical stripes of beach chairs. We remember in detail, and photography is our way to anticipate what we will catalog long after the break is over. This Lomography Color Negative gallery celebrates the still life wonders of these dreamy holidays.
Some people say instant photos bring about a feeling of nostalgia. Although I often use the Lomo'Instant Camera with different crazy accessories such as the Splitzer and color gels, I have to agree there is something about it — dreamy vignettes maybe? — that always makes me want to go back in time and experience it all over again. In the name of analogue photography and good old memories, we passed by some classic spots in Vienna and took one shot after the other. Take a closer look at our gallery.
You want your subject be the center of attention? Petzval lens photos are recognizable for sharpness and crispness in the centre, strong color saturation, wonderful swirly bokeh effect, artful vignettes and narrow depth of field that will make your subjects stand out!
Like a cluster of cherry blossoms, the temples in Kyoto can stop visitors in their tracks. These people assume the pose of a statue, a camera dangling from their neck and hands. On a first visit especially, the impulse to photograph every angle is constant. The Kinkaku-ji Temple and the torii-lined Fushimi Inari-Taisha are always packed; one would think the tourists would hurry along. But really, many are busy taking snatches of Kyoto with them.
Inspired by summertime in bloom, the new Lomo’Instant Kyoto Edition is the latest addition to our creative instant photography line-up! With its intricate floral and peach design, this special edition camera is reminiscent of beautiful summer sunsets in Kyoto, a city adored for its picturesque shrines, temples and nature scenery.