Guys and Gals from all over the city came out to celebrate the launch of the Splendour edition La Sardina. There was plenty of dancing, boozing, and picture taking so take a look!
We were serving up gin fizz and beer to our 1940’s crowd last Thursday. Everyone came dressed to impress and ready to party the night away! Half way through the evening our guests were invited to take some swing dancing lessons. We are pretty impressed with everyone’s dancing skills.
The camera certainly turned a few heads with its shiny silver body and sleek black lines. Thanks to everyone who came out to celebrate; especially the Lomography store managers from all over the country who took a break from their busy day to party with us!
Instant gratification filled the air with the launch of the much-awaited Lomo'Instant. Drinks and live music flowed for friends and family, making it an even more joyous celebration. Check out the Lomo'Instant in action at the NYC Gallery Store.
Join us for an evening with NYC-based fashion photographer Emily Soto. Concurrent with her exhibition at our Gallery Store, "Petzval Portrats: Bloom," Emily will discuss her work and experience using the New Petzval Art Lens in her work. Gather insight into the creative process of one of New York's favorite photographers. This event will take place on July 9 at 6:00 p.m.
If you visit London in the next few weeks,you might bump into a Paddington Bear sculpture more than once. Don't be alarmed, he's not following you around. There are hundreds of Paddington Bear sculptures dotted around the city in celebration of the launch of a new film. We captured a few using the glorious Petzval lens. Take a look here.
Last week we celebrated the arrival of the Lomo'Instant camera at the Lomography Soho Store with a huge launch party. We opened our doors late to showcase this exciting new compact instant camera! We gave you the chance to hold this beauty in your hands and have your photo taken in our instant photobooth. Read on to catch the event highlights.
A vacation is a trove of vibrant objects: the countertop of sublime-looking drinks, the mosaic tiles that line an Olympic-sized pool, the nautical stripes of beach chairs. We remember in detail, and photography is our way to anticipate what we will catalog long after the break is over. This Lomography Color Negative gallery celebrates the still life wonders of these dreamy holidays.
Some people say instant photos bring about a feeling of nostalgia. Although I often use the Lomo'Instant Camera with different crazy accessories such as the Splitzer and color gels, I have to agree there is something about it — dreamy vignettes maybe? — that always makes me want to go back in time and experience it all over again. In the name of analogue photography and good old memories, we passed by some classic spots in Vienna and took one shot after the other. Take a closer look at our gallery.
Photography has been described as a time-stopping device, something that “freezes” an action. This moment on-pause is the most salient; all conversation about the picture will tend to pin down the beauty of that second. Celeste Ortiz’s photos make us think of something else. A sense of continuation.