The Perfect Match for Tungsten Film

We found this vintage matchbook from Ansco endorsing Super Anscochrome Tungsten Color Film back in the '50s. It came with an exposure guide for using the film with household light sources such as—you guessed it—matches! Talk about a hot promo concept.

The New York-based photographic brand from 1841 (pre-Kodak, take note) introduced a low-light sensitivity Super Anscochrome Tungsten color film in 1958.

(Read What the hell is Tungsten film?)

To promote it, Ansco came up with a neat marketing item: a little matchbook with an exposure and light source guide for 22 available light exposures, including the matches that came with it!

Photo via vintagephoto.tv

The matchbook was mailed in a foil-lined envelope with the phrase “Something HOT from Ansco.” Printed inside were the adverts for the film, and on the back were the guides for clear flash exposures and household lighting like lamps, bulbs, and candle light.

Ansco suggested using an exposure of 1/5 second at f2.0 while holding a lit match about 6 to 10 inches from the subject’s face. The tungsten film had an exposure index of 100 ASA .

While the company no longer operates, Ansco produced some of the most inexpensive cameras during the early 20th century. The Minolta-built Ansco model was the first 35mm camera in space.

Why don’t you try this old school lighting technique next time you shoot a tungsten roll? Just be careful when you play with fire!

Sources include Wikipedia, Camerapedia, and vintagephoto.tv.

Embrace a new analogue dimension! Lomography X Tungsten is a professional quality 64 ISO colour slide film that promises to blast you out of your normal photographic routine with wonderful shots bathed in blue tones. With its low ISO, X Tungsten is a great film to play and experiment with. Get it at our shop now!

written by denisesanjose on 2012-04-04 in #lifestyle #super-anscochrome #vintage #ansco #minolta #tungsten #film #matchbook

More Interesting Articles

  • Pixelstick + Lomo'Instant: Take Light Painting to the Next Level

    written by bgaluppo on 2015-04-20 in #gear #lifestyle
    Pixelstick + Lomo'Instant: Take Light Painting to the Next Level

    Ever since the Pixelstick came out, I've been dying to try it out. This past week, I finally got my chance! With one goal in mind — getting some super cool light-painting shots — I grabbed some friends for an amazing session with my Lomo'Instant and the Pixelstick. Take a moment and have a look at these priceless pics!

    4
  • Painting Delights: Going Wild with the Pixelstick

    written by jennifer_pos on 2015-03-17 in #gear #news #lifestyle #tipster
    Painting Delights: Going Wild with the Pixelstick

    Ever since light painting was invented, it inspired artists from all around the globe to magical creations that capture hidden movements and reinvent the world we live in. "Life is a fairy tale, stay wild little child!" is what they want to tell us. Bringing light to life became the next challenge for anyone rigged with a film camera and a creative mind. Now, how can you take your analogue light paintings from the ordinary to the outstanding? After the carriage came the car, so we definitely need some spacy inventions to follow the old school light pen. So here it is, our new best friend: The Pixelstick!

    8
  • Lomography Redscale XR 50-200 120: Perfect for Endless Multiple Exposures!

    written by adi_totp on 2014-08-19 in #reviews
    Lomography Redscale XR 50-200 120: Perfect for Endless Multiple Exposures!

    About two years ago or so, I purchased the Lomography Redscale XR 50-200. I saved just one roll of this film and waited for the right moment to shoot with it. In April this year, I just wasn't able to take it anymore! I loaded this film into my Lubitel 166+, which I realized I hadn't used for maybe about six months. One idea came to mind: taking crazy multiple exposures!

    3
  • Shop News

    LomoKino Basic Package Services

    LomoKino Basic Package Services

    Process your LomoKino films the right way! Get scans, movie and negatives. This is the easiest way to turn those movie rolls into completed masterpieces! Check this service now!(Service availability depends on your markets)

  • Falling In Love With The LC-A 120

    written by hannah_brown on 2015-04-06 in #gear #reviews
    Falling In Love With The LC-A 120

    There are quite a few perks that come with working for a film photography company, and the best perk of all is testing out the latest cameras. I can remember buying my LC-A back in 2009 and being really inspired to shoot film again. When the LC-A 120 came along, I couldn't wait to try it out around London. Join me as I test out this super medium format beauty.

  • My First Lomo Affair: Pierrickmorin and his Konstruktor

    written by icequeenubia on 2015-07-04 in #people
    My First Lomo Affair: Pierrickmorin and his Konstruktor

    As a scientist, Pierrick is often curious about the mechanism behind how things work. His first brush with analog photography is no exception. Eager to know more about the inner workings of a film camera, he started from scratch and tested his DIY skill with the Konstuktor camera.

    2
  • Petzval Lomographer of the Week: tienaustin

    written by anamartaml on 2015-07-04 in #world #lifestyle
    Petzval Lomographer of the Week: tienaustin

    Ethereal and graceful are some of the words that may come to mind when scrutinizing the work of Tien Austin, a young photographer based in Honolulu, Hawaii.

  • Shop News

    Immortalize your best shot on Aluminium!

    Immortalize your best shot on Aluminium!

    Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

  • Fourth of July Celebrations Throughout the Years

    written by Kwyn Kenaz Aquino on 2015-07-04 in #world #lifestyle
    Fourth of July Celebrations Throughout the Years

    On July 4, 1776, the redrafted version of Thomas Jefferson’s Declaration of Independence made it to Congress. Some 90 years later it was made into an official holiday. Since then, Americans have celebrated Fourth of July in full regalia. Some parade in flag-themed costumes or party in their best dresses, while others bond with friends over beer in the park.

    2
  • Awesome Albums: MARRAKECH by valeryhache

    written by Julien Matabuena on 2015-07-04 in #world #lifestyle
    Awesome Albums: MARRAKECH by valeryhache

    Vibrant photographs of exotic Marrakech fill today's featured album. Take a peek!

  • A Salute to the Masters: D-Day in Como? (A Tribute to Robert Capa)

    written by sirio174 on 2015-07-04 in #world #lifestyle
    A Salute to the Masters: D-Day in Como? (A Tribute to Robert Capa)

    This article is dedicated to one of the most important masters of photography, Robert Capa. Capa is well known for his photos of war, from the famous image of the Republican Spanish soldier collapsing backwards after being fatally shot to his images taken in Indochina. He was also a co-founder of the famous Magnum Photo Agency, the first cooperative agency for freelance photographers worldwide. For this article, I took advantage of a rare event held in my city, Como, some weeks ago: a military drill for civil protection purposes.

  • Shop News

    Diana Mini and Flash Petite Noire at 25% off

    Diana Mini and Flash Petite Noire at 25% off

    At 25% off you can take dreamy 35mm images with this little black beauty. Beam coloured light into your shots with its accompanying Diana Flash Back accessory and be the analogue king of the night.

  • Memo is our LomoHome of the Day!

    written by Eunice Abique on 2015-07-04 in #world #news
    Memo is our LomoHome of the Day!

    From everyone here in Lomography, congratulations to memo for winning Home of the Day!

  • Valeriie Liin and The Cameras She Brings

    written by Julien Matabuena on 2015-07-03 in #world #lifestyle
    Valeriie Liin and The Cameras She Brings

    There are things that artist Valeriie Liin can't leave the house without: her earphones, two notebooks, keys to her home in Taiwan, and a little color palette for painting. It's not always that she can paint, though, so for those times she turns to her cameras.

  • Street Typography on LomoChrome Purple

    written by Kwyn Kenaz Aquino on 2015-07-03 in #world
    Street Typography on LomoChrome Purple

    This film is made to shift colors and cast a layer of nostalgia to casual scenes. But as community albums reveal, LomoChrome Purple can also be a graphic match to worded signs and logos.