For their newest Spring-Summer 2012 collection, lingerie company Sorci Age, has decided to adapt the retro-look. Part of the interior used for the newest campaign were film cameras of the past century. Warning: Images might not be safe for work environment.
Sorci Age, a company which produces lingerie for the better looking half of mankind, decided to follow in the footsteps of many interior designers and for its newest advertisement campaign, it decided to drown the readers in the world of retro.
Personally, I think this has been done purposefully for people like us, those who are in love with retro and from time to time drown in nostalgic thoughts. The marketing move isn’t all that bad: we don’t focus our attention on the girls, but on the interior, part of which are film cameras. We look closer, try to guess the camera models, and our subconscious in the time of this analysis registers a barely clothed young woman and softly pushes our mind towards the thought “Camera for me, lingerie for the girlfriend”.